Mclellands theory

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Mclellands theory

  1. 1. Three Needs Theory - David McClelland American psychological theorist David McClelland proposed human behavior is motivated by 3 needs
  2. 2. The Need for Achievement - The extent to which success is valued by a person Individuals with a high need for achievement generally seek positions offering personal responsibility in which they can set moderately challenging goals and receive feedback on their performance. This trait is not essential in relation to management as high achievers often focus on their own accomplishments rather than working as a team or assisting others to achieve their goals.
  3. 3. The Need for Power - The desire to have an impact on others or to establish or maintain personal prestige Individuals motivated by power have a strong urge to lead others and enjoy status and recognition. These individuals have the potential to be efficient and successful managers.
  4. 4. The Need for Affiliation - The desire for social belongingness, emotional support and praise Managerial decision making may be impeded by individuals motivated by affiliation due to the underlying desire for such individuals to be liked. For this reason it is assumed individuals motivated by the need for affiliation generally do not make good leaders.

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