1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
The Overtones
Provide an explanation in
relation to benefits (promotion,
extension of income & outlets,
synergy opportunities and
strategies used by producers to
benefit label and artist)
Provide any research evidence you can find that supports explanations of benefits for artist,
record label and audience
Promotional ‘Saturday Night At The Movies’
was The Overtones 3rd
studio
album, released 4th
November
2013. The Overtones promoted
their album before its release by
advertisements on radio/TV via
performances on TV shows
singing new singles that would be
on the album. After the release of
the album, they promoted it even
further by carrying on with
TV/radio appearances and CD
signings in HMV’s across the
country. They also promoted
their attention across the media
by being apart of the show to
switch on the Christmas lights at
The Trafford Centre in 2013, after
doing a CD signing.
http://www.theovertones.tv/home.htm?force=show
The Overtone’s promoted their album release by tweeting responses to their fans and tweeting
about the release and events/appearances they would be making to promote their album. They
also did this by advertising their new album on their website.
Extension of
income
They completed a tour not long
after the albums release, which
was also advertised by a leaflet
that came alongside the album,
http://www.theovertones.tv/live.htm
The Overtones advertised their tour by their own website, and via concert website such as
Ticketmaster and GetMeIn. They also promoted their tour by mentioning it on TV/radio
appearances.

2. Music Video Purposes Analysis
advertising the dates for each
city. This tour lasted from
December 2013-March 2014.
They are also due to support Cliff
Richard on tour in May 2014.
Extension of
outlets
The Overtones’ merchandise
store announced that they would
be selling their album with a
special ‘Mothers Day’ message
off the boys personally. Their
store also sells their previous
albums, T-shirts, mugs, aprons,
signed cards, tea towel and bags
all with The Overtones logo and
or a picture of the boys on.
Theovertones.warnerartists.net

3. Music Video Purposes Analysis
Synergy Their store also sells their
previous albums, T-shirts, mugs,
aprons, signed cards, tea towel
and bags all with The Overtones
logo and or a picture of the boys
on.

4. Music Video Purposes Analysis
Producers
strategies
The overall strategies for
promoting The Overtones album
and the band itself, was TV
interviews and Radio
appearances. By appearing on TV,
they were boosting their profile
by appealing to more age ranges
with the selection of songs they
sang. Their genre is mainly doo-
wop 60’s songs that they remake
into modern day but they also
cover current artists such as
Maroon 5, Adele and Daft Punk.
https://www.youtube.com/watch?v=mivgxQNP9Gs - Daft Punk

5. Music Video Purposes Analysis
https://www.youtube.com/watch?v=ZEabVxHmj0k - Adele/Maroon 5