Film 315
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Film 315






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  • We are also no longer restricted to
  • The rise of the app industry can be directly traced to the launch of the Apple App Store in 2008 for iPods, which single-handly marked the start of the app revolution.

Film 315 Film 315 Presentation Transcript

  • You Say You Want a Revolution: smartphones, tablets and the rise of the app
    By: @emilyadavies
    FILM 315
    Photo by: Scott Kleinberg-Flickr
  • Photo by: Aaron Escobar-Flickr
  • A phone was just for talking?
  • When computers were bound to a desk?
  • Enter: Smartphone
  • Image by: NewComTech-flickr
    1.2 billion mobile phones were sold in 2009
    19% of all phones sold were smartphones
  • Photo by: ianfogg42-flickr
    Smartphones have changed the way the world communicates. More than just a phone, Smartphones act as HANDHELD COMPUTERS.
  • The typical cell phone user now spends 30% of their cell phone usage on data.
    Image by: Carly & Art-flickr
  • Image by: William Hook-flickr
    The average iPhone user spends 55% of their cellphone usage on non-talking activities.
  • Image by: mikepj-flickr
    The rise of the app industry can directly be traced to Apple’s launch of its “App Store” in 2008, which single-handily marked the start of the app revolution.
  • The App Store originally launched with 500 available apps in July 2008.
    Image by: podsix-flickr
    The App Store opened
    By June 2010, 225 000+ apps were available to download.
  • But Apple isn’t alone….
  • Google and RIM are competing with Apple with their Android and Blackberry OS operating systems.
    Image by: leolankan-flickr
    • Launched October 2008
    • Growing by 886% each year
    • 150,000 available apps on Android Market
    • Open source
  • Blackberry
    Image by: ArtistOnline-flickr
    • Blackberry App World launched April 2009
    • 35,000 registered App developers
    • 3 million+ daily downloads
    • 25,000 available apps on App World
  • Regardless of your platform, there’s now an app for practically everything.
  • Enter: Tablet
    Image by: The Life of Ty-flickr
  • According to a 2011 AdMob survey:
    • 43% of respondents said they spend more time on their tablets than their desktops and laptops.
    • 68% of people said they us their tablets for about an hour a day
    • 84% use their tablets primarily for games
    • 28% use their tablet as their primary computer
    Image by: Axel Burhmann-flickr
    Image by: Luis Alberto Arjona Chin-flickr
  • Image by: Carrie Bradshaw-flickr
    The AdMob survey also found that people spend more time with their tablets than reading books.
  • Mobile apps have the ability to store more information than found in any public library or museum.
  • The rise of the app has made traditional books an endangered species
    Image by: Dioctria (David)-flickr
  • Image by: brianpcurran-flickr
  • List of Sources
    All Images