The masthead is in a red bold font, this draws attention to it. This
also makes it easy to distinguish on the shelf.
This is also in capitals, this shows importance and adds
emphasis. Part of the masthead is covered by his head. They
have done this as they know that empire is a well known
magazine so people will still know it is empire even with letters
The strapline in the magazine is ‘Nobody does it better’; like the
masthead it is also in capitals which shows it’s importance. This is
obviously talking about James Bond as just in front it has the ‘007’
symbol. This suggests he is the best at what he does and is a bit
untouchable and unbeatable making him a bit of a threat.
There are smaller coverlines on the right hand side and above the
small picture on the left. These are gold and black. This carries on
the sophisticated and more upmarket colour scheme of this
These coverlines are also in capitals, like all the other text on this
page and is very short and can be skim read and glanced at. This
is something that magazines must have as the reader will want to
be able to see what content is in the magazine quickly.
The name of the film ‘Skyfall’ is centred on the page and is the
biggest coverline so we know it’s related to the main picture
Underneath the main coverline there is ‘50 years of Bond’ this is
in a serif font and is much more of an old fashioned font. This
may suggest the link back to it being a classic and that it’s been
going on for a long time.
The main picture has a direct mode of address. This makes the
audience feel more involved as he is looking directly at them.
It is long shot so we can see from his knee’s upward. We can see
his stance which is very confident and powerful and shows he has
nothing to hide.
We can also see his hands, therefore seeing him holding the
gun, this shows him as dominant and that he can take on
anything and ready for battle. This contrasts to his clothes as he’s
dressed very smart in a black suit and white shirt which isn’t the
type of clothes you’d fight in.
His clothing also matches the theme of the magazine which is
very sophisticated and smart.
There are two other pictures on the page, they are on a curvy red
film reel. This adds to the effect of the magazine as it is about
Both pictures are a mid shot. The picture on the left has a indirect
mode of address, she has fire behind her, yet looks very
calm, relaxed and glamorous. This could also she is a powerful
The other picture looks a lot more comedic. He is wearing a fake
moustache and has an over the top questioning look on his face.
He is looking directly at the audience as if to question them.
The magazine uses silver as the background, this is a very
sophisticated, modern colour. It may suggest power and wealth
and maybe suggest how important someone is.
The other colour used is black. This is a mysterious colour and a
bit secretive; this could suggest this is the type of person James
Over the top of the background and main image is bullet shots,
this looks like they have been shot through glass. It could suggest
they’ve been shot at him but have missed, making him
untouchable and a hero that he’s dodge them. It could also
suggest he shot them, as he has got a gun in his hand. He looks
very clam and cool so it could suggest it’s something he does a