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Gen Y And Music - Emily Copeland
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Gen Y And Music - Emily Copeland

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A presentation I gave on Generation Y and Music during the Gen Y AIMIA forum on Thursday 22nd October. It looks at how Gen Y are defined by music, as well as some great collaborations between brands …

A presentation I gave on Generation Y and Music during the Gen Y AIMIA forum on Thursday 22nd October. It looks at how Gen Y are defined by music, as well as some great collaborations between brands and bands.


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  • 1. GEN Y & MUSIC
  • 2. Gen Y - The Stereotype… JWT Busting Gen Y Myths http://www.stwgroup.com.au/whats-interesting/GetWhatsInterestingPost.aspx?id=270 (image via Wordl.net)
  • 3. WHO IS GEN Y? According to Oztam, they were born 1976 - 1990 Gen Y includes anyone who this year is turning anywhere from 19 to 33. From Hermione to June Carter-Cash. (FYI Emma Bunton, Adrian Grenier, Cat Deeley, Brett Lee, Colin Farrell, Alicia Silverstone and Jennifer Capriati are technically Gen Y. Even Fred Savage fits in here!)
  • 4. GEN Y CONNECT VIA MUSIC BRITISH COUNCIL YOUTH TRIBES (2004): Townies, Goths, Nu-mettalers, Soulstrels, Indie Kids, Pop Princesses, Clubbers, Grungers, Skaters. Music helps to identify each tribe. Music defines who they hang out with, what they wear, where they go out, the media they consume and the alcohol they drink.
  • 5. GEN Y DOMINATE MUSIC Every Top 5 artist in the current ARIA singles charts was born between 1979 – 1990.
  • 6. GENERATION Y PAY They look for 4 things when spending money: PRICE (cheap) QUALITY (high) SERVICE (quick) and an EXPERIENCE
  • 7. INTRODUCING HYPE (Williams) Hype Williams is one of the most influential music video directors of the last 15 years. He pioneered fish-eye lenses and split screens in music videos, and has worked with such high profile musicians as Beyonce, TLC, Missy Elliott, Kanye, Kelis, Aaliyah and Jay-Z. When Hype Williams releases a video, people pay attention.
  • 8. “QUALITY” THROUGH ASSOCIATION
  • 9. USE EMERGING QUALITY BUT LET THEM BE THEMSELVES
  • 10. USE EMERGING QUALITY BUT LET THEM BE THEMSELVES
  • 11. DON’T FORCE EXPERIENCES Ted Baker’s Gig Race: - 2 weeks - Attend as many gigs as humanly possible - Blog & Tweet as you go - Win Ted Baker gear & tickets to Bestival LINK YOUR BRAND TO MUSIC IN A CREDIBLE WAY – HAVE YOUR AUDIENCE DO IT FOR YOU! The winner was a 29 year old guy from Kent, who went to 27 gigs in 14 days. He now holds the Guinness World Record for most concerts attended!
  • 12. MARKETING 101 Musicians are becoming more hands on with the marketing sides of their careers. Lower costs. Speak direct to the fans. All decisions are yours. Show your personality.
  • 13. HOW TO TOPPLE THE KING OF POP
  • 14. COMMUNITY CREDIBILITY ACCESSIBILITY
  • 15. THANK YOU Emily Copeland emily.copeland@mcn.com.au 0411 682 442 www.omgwithemily.com FBi 94.5FM – Thursdays at 8:15am