Ppc Bully 2.1 Suite

475 views
434 views

Published on

http://www.ppcbully2plus.com PPC Bully Uncovers Your Competitors' Winning Combinations of Keywords, Ads, Merchants and Landing Pages, so You can Dominate the PPC Playground.

Published in: Business, Technology, Design
1 Comment
1 Like
Statistics
Notes
  • It's good that students are already participating in anti-bully campaigns but you know not everyone can raise their issues about bullying or cyberbullying. I am a parent and I'm worried and I don't want that any kid will experience this again. As a way of helping everyone especially the parents, who find it quite hard to manage time, I found this great application which featured a safety app which gets me connected to a Safety Network or escalate my call to the nearest 911 when needed, it has other cool features that are helpful for your kids with just a press of a Panic Button. Check it here:http://safekidzone.com/eMail/RelentlessProtection/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
475
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Ppc Bully 2.1 Suite

  1. 1. PPC Bully 2.1 Suite Training Program Module 1: Pay Per Click “Basics” http://www.PPCBully2Plus.com
  2. 2. Before we start... ● What's this program is all about? ● What is it not? ● How to watch recorded sessions ● Program schedule ● What you'll learn http://www.PPCBully2Plus.com
  3. 3. What's it all about? ● It is: - Advanced PPC Training - Strategies & Tactics - Building a long-lasting business ● It isn't: - “How to use AdWords” training - http://www.google.com/adwords/learningcenter/ http://www.PPCBully2Plus.com
  4. 4. What you'll learn ● Bidding Strategies ● Niche Research ● International PPC ● Content Network Domination ● CPA Opportunities ● Landing Pages http://www.PPCBully2Plus.com
  5. 5. Landing Pages ● Pre-Selling ● Emotional triggers ● Multi-variate testing ● Behavior tracking http://www.PPCBully2Plus.com
  6. 6. Today's Agenda ● Pay Per Click basics ● Mindset ● Setting goals ● Approaches ● 3 Cool tips http://www.PPCBully2Plus.com
  7. 7. The Rules of the Game ● Get traffic ● Convert traffic ● Simple, no? ☺ http://www.PPCBully2Plus.com
  8. 8. What is Pay Per Click ● Traffic source ● A way to market products and services ● Marketing using PPC vs. PPC marketing http://www.PPCBully2Plus.com
  9. 9. Anatomy of a Campaign ● Research niche/product ● Identify your goals ● Decide on strategy ● Prepare campaign ● Launch campaign ● Track & optimize Copyright © Ran Aroussi & PPC Bully (MyAdWise Ltd.) http://www.PPCBully2Plus.com
  10. 10. Research Niche/Product ● What's the product? - Service? - Product? - “I Need” vs. “I Want” - Top 3 benefits http://www.PPCBully2Plus.com
  11. 11. Research Niche/Product ● Who are your customers? - Location - Age - Gender - Education - Marital status - Income ● Why they need the service/product? http://www.PPCBully2Plus.com
  12. 12. What are your goals? ● Leads? ● Sales? ● List? ● All of the above? http://www.PPCBully2Plus.com
  13. 13. Decide on Strategy ● DL vs. Landing page? ● Landing page - Review? - Blog/Flog? - Comparison? - Lead capture? - Colors and layout http://www.PPCBully2Plus.com
  14. 14. Prepare Campaign ● Research root keywords ● Expand root keywords ● Example from Google: http://www.PPCBully2Plus.com
  15. 15. Asian Food ● Japanese recipes ● Korean recipes ● Chinese recipes <ul><li>Dim Sum recipe </li></ul><ul><li>Kong Pao recipe </li></ul>- Chinese noodles recipe - Fried rice recipe - ... http://www.PPCBully2Plus.com
  16. 16. Prepare Campaign ● Research root keywords ● Expand root keywords ● Group keywords by subject - Add misspellings - Use negative keywords http://www.PPCBully2Plus.com
  17. 17. What Matching Type? ● Broad - If you have deep pockets ● Exact - If you're a genius ● Phrase - Best “middle ground” http://www.PPCBully2Plus.com
  18. 18. Prepare Campaign ● Research root keywords ● Expand root keywords ● Group keywords by subject - Add misspellings - Use negative keywords ● Write your ads http://www.PPCBully2Plus.com
  19. 19. Write Your Ads ● Focus on benefits ● Add a call to action ● Suggested template: Keyword in Headline State top benefit in first line Add call to action in second line TitleCaseURL.com ● Test both with and without “www.” http://www.PPCBully2Plus.com
  20. 20. Use Variations: ● 0.1% CTR (2 clicks) Popular Ethernet Terms 2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com http://www.PPCBully2Plus.com
  21. 21. Use Variations: ● 0.1% CTR (2 clicks) Popular Ethernet Terms 2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com ● 3.6% CTR (39 clicks) Popular Ethernet Terms Complex Words - Simple Definitions 2 Page Guide - Free PDF Download www.bb-elec.com http://www.PPCBully2Plus.com
  22. 22. Don't Over-Sell ● Don't over-use words like - Amazing - Discover - Reveled ● Speak directly to the user's needs http://www.PPCBully2Plus.com
  23. 23. Track & Optimize ● Split test everything! ● Setup conversion tracking - Keywords, ads, landing pages - Hours, days - Countries and regions ● Delete non converting “stuff” ● Expand converting keywords http://www.PPCBully2Plus.com
  24. 24. Google's Quality Score ● Google's way to grade you ● Makes AdWords profitable - For Google - For Advertisers ● “ Tricks” can help (read my QS guide) ● Be relevant ⇔ Get high CTR http://www.PPCBully2Plus.com
  25. 25. Google's Quality Score ● Use tight ad groups ● Create different landing pages - For each subject - For every users' intent ● Think SEO http://www.PPCBully2Plus.com
  26. 26. Mindset ● Be ready to fail - The most competitive field - One of the most profitable - Quite easy once you “get it” ● Be hungry - You need to want it... bad! - Don't be lazy http://www.PPCBully2Plus.com
  27. 27. Mindset ● Give 110% 1. Do your best 2. Look at what you thought is your best 3. Do it again better ● Get a partner / accountable friend Copyright © Ran Aroussi & PPC Bully (MyAdWise Ltd.) http://www.PPCBully2Plus.com
  28. 28. 3 Cool Strategies ● Domain / Product name bidding ● List building ● Front-end / Back-end http://www.PPCBully2Plus.com
  29. 29. Domain/Product name bidding ● Adware Crusher - “adware crusher” - [adwarecrusher] - www adware crusher com - adwarecrusher com - adware crusher com - ... http://www.PPCBully2Plus.com
  30. 30. Domain/Product name bidding ● Go live quickly ● Test the waters ● People type URLs in Google's search box (a lot) ● Use other, relevant domains - Alexa - Quantcast http://www.PPCBully2Plus.com
  31. 31. List Building ● Catch and (don't) release ● Get > 1 conversion/click http://www.PPCBully2Plus.com
  32. 32. List Building ● Catch and (don't) release ● Get > 1 conversion/sale http://www.PPCBully2Plus.com
  33. 33. Front-end / Back-end ● Build a business - not just a campaign ● Resell to the same customers ● “ Weight Loss” niche as an example... http://www.PPCBully2Plus.com
  34. 34. Weight Loss Example ● Diet supplements ● Fitness videos ● Heart monitors ● Scales ● Recipe books ● Muscle gain ● http://www.PPCBully2Plus.com
  35. 35. What To Know More About PPB Bully 2.1 Suite Visit http://www.PPCBully2Plus.com Now

×