Alumni Relations Management in AIESEC
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Alumni Relations Management in AIESEC

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Alumni Relations Management in AIESEC Alumni Relations Management in AIESEC Presentation Transcript

  •  
  • To get it started…
    • How many people have gone through AIESEC in your country for the years of its existence?
    • How many of your alumni is your country (MC+LCs) currently in touch with?
    • What is the approximate percentage of the alumni you are in touch with who are holding a leadership role in the organizations they work at?
    • If in the next 2 3 years you manage to build a relationships with 50% of the people that have been in AIESEC in your country how will this impact the operations and the success of AIESEC on the ground (in your LCs and in the MC)?
    • How can you build a relationship with 50% of the people that have been in AIESEC in your country within the next 2 3 years?
    • How can you build a relationship with 50% of the people that have been in AIESEC in your country within the next 2 3 years?
  • Why is Alumni Relations Management “ Good”?
  •  
  •  
  • Why is Alumni Relations Management “ Not Good Enough”?
  • What is the GAP? No of Alumni vs Alumni countries are in touch with
  • What can ARM mean to a Country?
    • AIESEC India | Results for a 6-month period
    • 8’000 Euro in alumni donations
    • 20’000 Euro partnerships resulting from alumni
    • 400 – internships raised through alumni
    • 300 alumni - non- financial support
  • What if…
    • … the network doubles this impact over the next year?
    • What will the network receive over 1 year if we merely double the current state?
  • How to make ARM area “ Good Enough”?
  • Clarity: What is Alumni Engagement?
    • Value Exchange- AIESEC Provides alumni value and expects value back
    • Long term project that requires sustainability
    • Stakeholder relationship with several key elements:
      • managing contacts
      • Providing regular information about AIESEC
      • providing opportunities for involvement
      • Capitalizing on established relationships
    • Where is Alumni Engagement in the Business Logic of AIESEC?
  • SUSTAINABILITY THE WAY WE DO IT HIGH VOLUME OF HIGH QUALITY @XP S IMPACT INCREASING EXCHANGE XP S PROVIDING HIGH QUALITY AIESEC XP S GENERATING LEADERSHIP XP S RECRUITMENT & INDUCTION MANAGING TALENT CUSTOMERS INTERNAL PROCESSES LEARNING & CAPACITY OFFERING THE RIGHT OPPORTUNITY FOR OUR MEMBERS CAPITALISING ON NETWORKS, MARKETS AND ISSUES RELATIONSHIP MANAGEMENT WITH PARTNERS AND ALUMNI PLANNING & REVIEW MANAGING INFORMATION IT INFRASTRUCTURE GOVERNANCE & ACCOUNTABILITY FINANCIAL SUSTAINABILITY MARKET ANALYSIS MEMBERSHIP ADMINISTRATIVE MANAGEMENT MARKET AND RELATIONSHIP MANAGEMENT OPPORTUNITIES EXTERNAL POSITIONING FOR STUDENTS AND ORGANISATIONS
  • RECRUITMENT & INDUCTION Talent Promotion Talent Selection MANAGING TALENT Talent Allocation GOVERNANCE & ACCOUNTABILITY External Board Management Internal & External Reporting Accessibility RELATIONSHIP MANAGEMENT Account Management PLANNING & REVIEW Plan & Budget Organizational Performance Management MANAGING INFORMATION Knowledge Management Internal Communication Usage of IT Systems CAPITALISING ON NETWORKS, MARKETS AND ISSUES Sales Management and TN Raising Product Positioning Product Development Alumni management MARKET ANALYSIS Analysis of Supply & Demand Segmentation Brand perception Research INCREASING EXCHANGE XP S Exchange Matching Exchange Servicing QUALITY OF AIESEC XP S Competency Management AIESEC XPs Quality Measurement LEADERSHIP FOR A POSITIVE IMPACT ON SOCIETY Organizational Structure Revision Internal Promotion for X & X Raising GENERATING LEADERSHIP XP S Talent Planning Talent Induction Administration IT Systems CUSTOMERS INTERNAL PROCESSES LEARNING & CAPACITY THE WAY WE DO IT IMPACT Legal Compliance CSFs Processes Alumni network capitalization Reward & Recognition Talent Performance Appraisal GIVING THE RIGHT OPPORTUNITY Talent Goal Setting & Orientation Revenue generation FINANCIAL SUSTAINABILITY Internal Promotion for LR and LR Offered SUSTAINABILITY Reserves & investment management IT INFRASTRUCTURE EXTERNAL POSITIONING TO STUDENTS & ORGANISATIONS Public Relations Promotion & Marketing
  • RELATIONSHIP MANAGEMENT WITH PARTNERS AND ALUMNI K ey P erformance I ndicators “ ” The relationship with our partners and alumni results in a high retention and engagement towards the organizational activities. Processes Account Management Alumni Management 1. Retention rate of partners (without TN Takers) 2. Number of alumni with up to date information on a DB (contacts, current organization and position)?
  • CAPITALIZING ON NETWORKS, MARKETS AND ISSUES Processes K ey P erformance I ndicators “ ” We increase the quality and quantity of diverse AIESEC Experiences by making properly use of our networks, markets and relevant issues. Sales Management and TN Raising Product Positioning Product Development Capitalize on Alumni network Processes Performance Indicators 1. Number of TN Raised 2. Amount of money received from individual alumni donations and partnerships resulting from Alumni support 3. Number of TNs Raised from alumni contacts 4. Conversion rate on sales
  • How to make get the area in place Auditing Key Processes
    • Create a plan and allocate resources
    • Database management
    • Information release – keeping alumni informed about AIESEC
    • Providing platforms for connections
      • Physical platforms - events
      • Virtual – MyAIESEC.net, others
      • Providing relevant Engagement Opportunities with AIESEC
      • Manage Relationship with Alumni Associations
  • Create a plan & Allocate Resources
    • Specify concrete objectives why do you want to develop the area
    • Create a measurable target list
    • Create a system for tracking the outcome
    • To build infrastructure and create tangible value- be ready to invest at least 2 years
    • Allocate resources
  • Database Management
    • Map & leverage the available connections
    • Map and fill in the inter- generational gaps – top- bottom approach
    • Create a system for capturing the outflow of members
    • Consider how well are you leveraging on MyAIESEC.net for Alumni
  • Keeping Alumni Informed About AIESEC
    • Create a system for keeping your alumni informed about AIESEC – newsletter, news through MyAIESEC.net for Alumni, e-mail list, etc.
    • Create a standard structure, news release cycle
    • Send relevant information which inspires action
    • Once the tool is institutionalized – think of ways to make a product out of it
  • Providing Platforms for Connections
    • Alumni Events - Awards Ceremonies, Open Member Conferences, non- formal gatherings
    • Virtual platforms (MyAIESEC.net or others):
      • promote and educate
      • Communicate with your alumni;
      • Build the pipeline – current members
      • Work with your national alumni association
  • Engagement Opportunities with AIESEC
    • AIESEC Awards
    • Mentoring Campaigns
    • Raising TNs campaigns
    • Conferences and Trainings
    • Leveraging on their networks
    • Donations
    • Partner opportunities
    • Support on communicating AIESEC to external audiences
  • Relations with Alumni Associations
    • Implement the Alumni Association Principles
    • Partner with Associations to reach more alumni
    • Leverage on their networks to attract more alumni to MyAIESEC.net
  • Leveraging on MyAIESEC.net for Alumni