INSTAGRAM BRACKETCONTESTBy Edward Miller
GoalsIncrease brand awareness via Instagram, Twitter and FacebookIncrease number of views on the main website
Campaign Idea   Instagram bracket contest targeted primarily to    young adults age 18-25   Winner(s) of the contest wil...
Instagram   Must have an Instagram account to post your    bracket   Must tweet or mention the Twitter/Facebook    ESPN ...
Facebook   Used mainly to promote the contest   Also helps keep track of participants
Twitter   Used mainly to promote the contest   Also helps keep track of participants   Higher level of engagement with ...
Budget   Estimated at $150,000-$200,000   Social media staff time: $25,000-$50,000   Adwords: $50,000   Tracking/Data ...
Measuring   TweetReach application to track contest on    Twitter   Extensive use of Insights measurements on    Facebook
Summary   A great opportunity to increase brand    awareness via social media sites Instagram,    Twitter and Facebook  ...
The End!
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Instagram bracket contest

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Powerpoint presentation on a campaign idea I had for ESPN.

Published in: Sports
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Instagram bracket contest

  1. 1. INSTAGRAM BRACKETCONTESTBy Edward Miller
  2. 2. GoalsIncrease brand awareness via Instagram, Twitter and FacebookIncrease number of views on the main website
  3. 3. Campaign Idea Instagram bracket contest targeted primarily to young adults age 18-25 Winner(s) of the contest will have the opportunity of next year’s Final Four tournament games
  4. 4. Instagram Must have an Instagram account to post your bracket Must tweet or mention the Twitter/Facebook ESPN pages with your Instagram bracket No changes can be done once you’ve sent your bracket
  5. 5. Facebook Used mainly to promote the contest Also helps keep track of participants
  6. 6. Twitter Used mainly to promote the contest Also helps keep track of participants Higher level of engagement with people via hashtags/retweets
  7. 7. Budget Estimated at $150,000-$200,000 Social media staff time: $25,000-$50,000 Adwords: $50,000 Tracking/Data Analysis: $50,000 Other forms of promotion/misc: $25,000- $50,000
  8. 8. Measuring TweetReach application to track contest on Twitter Extensive use of Insights measurements on Facebook
  9. 9. Summary A great opportunity to increase brand awareness via social media sites Instagram, Twitter and Facebook Helps further compel people to view the main website Build more good “karma” by establishing relationships through engaging interactions
  10. 10. The End!
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