FREE REPORT- How to Attract Your Ideal Clients in 30 days or less
To attract your ideal clients in the shortest time possi...
2. Actual Market- you need to be marketing to the right people. Market to the wrong
people and valuable advertising budget...
They need to be told why they should choose you instead of the other guy. And a slogan especially the ones above - won't d...
most important thing about your business you would say to get him to - instead of
slamming the door in your face - actuall...
“ I guarantee that you will see a higher return in your business after taking my course or I
will give you a full refund, ...
When done right, these reports are powerful. They become like little “magnets” out in the
market place with the specific p...
area. People who live in these areas are usually not house proud, most of them will not be
able to afford to have their ca...


Monthly Q&A- we hold monthly Q&A every last Friday of the month. This is where
you email me any question/s you would li...
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One Simple Strategy To Attract A Flood of Ideal Clients in 30 Days or Less

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If you are struggling to attract your ideal client then this free report will help you create a steady stream of ideal clients and show you how to get prospects to choose you over your competitor. You can read this 8 page report in under and hour and start implementing the advice today! Visit our blog for more marketing tips http://www.b2bmarketingdiva.com/blog/

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One Simple Strategy To Attract A Flood of Ideal Clients in 30 Days or Less

  1. 1. FREE REPORT- How to Attract Your Ideal Clients in 30 days or less To attract your ideal clients in the shortest time possible, there are 3 main keys to guarantee your success: 1. Message- have the right message that resonates with your audience and you’ll never be in trouble. www.b2bmarketingdiva.com| B2B MARKETING DIVA
  2. 2. 2. Actual Market- you need to be marketing to the right people. Market to the wrong people and valuable advertising budgets will be falling on deaf ears. 3. Media- Are you delivering your message via the correct media? If your product/ service is geared towards old age pensioners, Facebook is definitely not where you want to spend any of your advertising budgets. In this report, I am going to be telling you one simple strategy you need to use in combination with the above to attract a flood of customers and clients to you over your competition. You can implement this strategy today and see results tomorrow. By results, I mean conversions. Conversions come in many forms; sign ups, sales, enquiries etc., it depends on the type of product you are promoting. Firstly, I would like you to look at the following: “We do it right from start to finish!” “One stop service!” “Friendly, knowledgeable & honest care!” “Where quality at a fair price can still be found!” “Large enough to serve you...small enough to care!” “Experience the difference!” “An experienced company you can trust!” All of the above are marketing messages or better known as slogans. None of them are really saying anything unique are they? They are designed to attract potential customers, but let me ask you a question. Can you tell me what each of these businesses sell just by looking at their main messages? Come on. Give it a try...You can’t, can you? Because all these slogans can pretty much be used by any business and to make matters worse, none of these cute little phrases passes the ‘who cares’ test. Pay attention, if someone at any time whilst reading your ad can say “who cares”, you have lost the sale! Why? Because 99% of customers need “meaningful specifics”…instead of “vague generalities”…to make a buying decision. www.b2bmarketingdiva.com| B2B MARKETING DIVA
  3. 3. They need to be told why they should choose you instead of the other guy. And a slogan especially the ones above - won't do that. So how do you tell people they should choose you over everyone else? And how do you accomplish this in a fast, punchy way in your advertising? The answer is simple. All you have to do is create a “Unique Selling Proposition.” The Unique Selling Proposition (or USP for short) answers the question: “Why should I do business with you, and not the other guy?” It's the one single thing only you are capable of doing (or willing to do) for the customer none of your “competition” can or will. A really good USP will force someone to get off the sofa, search around frantically for the cordless phone…and literally call you as fast as possible! In fact, if you don't have a message that makes it irresistible to do business with you (literally), you shouldn't even bother advertising at all. Why? Because all the empty “me too!” advertising out there is totally ignored by today's busy customer and you're simply wasting your money. For example, there's an estate agency in my area whose marketing message/slogan is... “We take care of your property!” Now, c'mon. You can't get more empty and vague than that, can you? This kind of “advertising” is completely tuned out by people. Yet this is the kind of advertising most businesses rely on. You and I can do better. A lot better. Like creating a USP that motivates people to extreme lengths to order from you. The kind of offer no serious prospective customer could possibly ignore. I'm talking about constructing a deal so hot - and so precisely matched to your customer's needs and desires - she'd drive through a severe ice-storm to get to your store before it closes. Or spend several hours searching for your company name on Google to find your name and phone number if she lost your contact information. My friend, if your main message doesn't have that kind of impact... It’s not going to cut it! So how, you ask, do you create your own totally irresistible USP? Try this: Pretend you had to sell your product or service door-to-door. No phones. No faxes. No emails. No newspapers. No yellow pages. No classified ads. No nothing. Just hitting the streets and slugging it out door-to-door. And the only advantage you have is the people whose doors you knock on have made it known they might be interested in purchasing a product or service related to yours. And so...when the door opens...you have about 3 seconds to say what you have to say before the guy slams the door on your face. Now, what's the one single www.b2bmarketingdiva.com| B2B MARKETING DIVA
  4. 4. most important thing about your business you would say to get him to - instead of slamming the door in your face - actually open the door for you and say… “Really? How do you do THAT???” Would you blurt out some dorky slogan like “we take care of your property”? Or would you pack your best reason, offer or benefit of doing business with you into one tightly-packed phrase that makes buying from you truly irresistible? Think about it. What makes you unique? There has to be something. And if there really is nothing unique about your business - that separates you from the rest of your competition - then you need to create an offer, condition or deal only you are willing to offer and... Make Your Business Unique! Listen: Creating a “for real” irresistible USP will change your life. Your advertising will suddenly force customers to hear you out and compel them to blow right on by all your competitors' advertising - no matter how fancy their graphics or how big their budget. To give you a taste of what I'm talking about, here are some examples of real, live unique selling propositions used by real businesses with astonishing success: “If I don't remove your stain, or get you sparkling cleaned carpets...I'LL PAY YOU £50.00 for your time. Plus: I'll find another company for you and pay the bill!” “If you're not absolutely delighted with the results you're achieving, we'll refund your purchase price, refund your delivery cost and send you an additional £10.00 FREE...just for trying our course!” “We'll bring the samples out to your house and give you next day delivery with no payments until next year!” “You'll get relief from your aching back, or your visit to my surgery is FREE!” “I'll give you a free month of kick- boxing lessons. And if you aren't 100% thrilled with what you learn, I'll reach into my own pocket…and buy you a month of martial arts classes at any school of your choosing “I GUARANTEE to Let your home within just 45 days...or...I'll PAY YOU £50.00 cash just for your trouble!” (I forget where I saw this real estate agent's ad...but you can't ask for a better guarantee than that, can you?) www.b2bmarketingdiva.com| B2B MARKETING DIVA
  5. 5. “ I guarantee that you will see a higher return in your business after taking my course or I will give you a full refund, no questions asked” Okay, those are great examples of what I am talking about here. And if you want to eliminate your competition in just one or two sentences, a USP is how you do it. Okay. You got your USP. Now let's switch gears and talk about the next part of this advertising strategy. Strange as it sounds, you should NOT “advertise” your business. Instead, you should advertise what's called a “lead-generating tool”. Lead generating tools do two things: First they weed out people who aren't really serious, and prevent them from wasting your time and money. And second, they do all the “selling” for you... Without Any Pressure! And not only that but, people are much more likely to respond to information in a leadgenerating tool (when assembled correctly) than they are to “advertising”. Why? Because “advertising” by its very nature is negative. Nobody likes a sales pitch. People are, in fact, conditioned to tune them out from childhood. It's practically a necessity, or we'd all go crazy from the gazillions of ads we're exposed to every day. On the other hand, a properly created lead generating tool will, by its very nature, build trust and credibility. Instead of springing a sales pitch on everyone, it gives away real, useful information they need, and therefore opens their minds to what you have to say. Now, there are a lot of different lead generators you can use. But the one I personally use almost exclusively is… A Free Report. You can also use an e-book and sometimes video! Free reports are incredibly effective because they teach people exactly what people need to do to solve whatever problem they are trying to solve...but purposely leaves out exactly how to do it. A report could tell people to take a certain herb or natural remedy to get rid of their urinary tract infection. But it will deliberately leave it ambiguous as to which exact brand of this special herb works best, where to get it cheap and how to even properly use it. You can do the same thing. And if you do it right, people reading your report will decide to hire you (or get your products) to solve whatever problem they have. Here's how to apply this to your business: In all your advertising, have the customer go to your website with a simple form that captures their information. And when the customer requests your report, simply send it to her. It'll do all the “selling” for you. It'll demonstrate your knowledge and give information they can use. www.b2bmarketingdiva.com| B2B MARKETING DIVA
  6. 6. When done right, these reports are powerful. They become like little “magnets” out in the market place with the specific purpose of attracting hot, cash-in-hand customers who are ready to buy. Now maybe you don't know how to write a free report. Maybe your writing skills aren’t great or you just couldn't be bothered with such a chore. I understand. But realise nobody is going to judge you for your writing skills. It's the information (the “what” you have to say) they want. Simply tell them what to do to solve whatever problem they are having - but not “how” to do it. That way, it will be obvious after reading your report that, sure, they could do it on their own. But if they want a real, quality job done... They Will Probably Want to Call You! And if/when the customer does decide to take the next step and contact you directly, you have your trusty USP standing by waiting to be used. Or, even better, you can work your USP into your report. Like this, “If you need more clients/ customers in the next 30 days, click here” Do you remember when I told you the ultimate goal of your advertising should always be to “get your customer's names in here”? Well, when you advertise the way I've been showing you, not only will you get a lot more business but...you will also build a valuable list of customers and hot prospects. This list is solid gold if you exploit it correctly. Why? The answer is simple. It's much easier to make the second (or third or fourth or fifth...) sale than it is... To Make The First Sale! When you build a list of customers who are already predisposed to buy from you (assuming they had a satisfactory experience)...you can mail to them regularly and expect a reasonably good response every time. Think about it: Your satisfied customers already know, like and trust you. They've already bought from you. When they need something done, you'll be the place they trust and go to again. They won't even bother to see what other options are available. Summary: Make sure you have crafted a message that will attract your potential customer. People are bombarded with marketing messages everyday, ensure yours stands out and always include your USP to make the prospect want to do business with you and not your competitor. Market your message to the right audience. For example; if you sell carpet cleaning services, it would be an absolute waste of time to drop your leaflets in a run down www.b2bmarketingdiva.com| B2B MARKETING DIVA
  7. 7. area. People who live in these areas are usually not house proud, most of them will not be able to afford to have their carpets cleaned professionally so do your research and choose your demographics and phychographics carefully. Choose the most appropriate media to put your message across. You have many options including Facebook, LinkedIn, Twitter, Printed Newsletters and Leaflets, Business cards, magazines etc. As I said earlier, Facebook is no good for an audience of men/ women aged 60+ Tip: Don’t do a one shot campaign. Repitition is the key. People don’t buy the first time for many reasons. Many successful marketers use repition to keep growing their email list. I can tell you this is true from experience. Always follow up! Even big companies do it..as a small business, you should ensure you follow up on every lead you receive. Finally, I hope you can see how this simple strategy can get you a flood of ideal clients in the shortest time possible. The sooner you can do your research and implement the above, the sooner you’ll be able to see results. Downloading this report shows me that you are a serious businesswoman and are dedicated to growing your business but you also need some guidance on how to market your product/ service effectively so you can finally start to see a much higher ROI. If you are stuck in marketing and not sure what method of marketing you should be doing then I have a solution for you. B2B Marketing Diva is a membership club for women who run small businesses. It’s an affordable membership club where you get monthly modules that are designed to boost your business. Here is what’s included in your membership:  Monthly modules on all aspects of marketing and running your business. From finding your target audience to Pricing and how to use social media to your advantage.  20% of regular advanced training that teaches you advanced online marketing strategies.  Video tutorials and webinars on strategies to get your business noticed.  Access to a community of like- minded women in business where you can network, brainstorm and ask for advice on almost anything related to running a business as a woman.  Weekly email marketing tips and advice you can actually use. There are no fillers. Just pure value. www.b2bmarketingdiva.com| B2B MARKETING DIVA
  8. 8.  Monthly Q&A- we hold monthly Q&A every last Friday of the month. This is where you email me any question/s you would like answering to help make your marketing more effective. If you are dedicated to building a business where you can make more money and live the life you have always wanted, join us today and become a B2B Marketing Diva member. It costs just £9.99/ month and there is no contract. I look forward to welcoming you to the club soon Emilia x GET ACCESS TO YOUR FIRST MODULE NOW www.b2bmarketingdiva.com| B2B MARKETING DIVA

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