O Futuro do Varejo
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O Futuro do Varejo

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Como as novas tecnologias influenciam os consumidores e seu modo de comprar e se relacionar com marcas, produtos e serviços. Eles querem participar da concepção de novos produtos, opinar sobre ...

Como as novas tecnologias influenciam os consumidores e seu modo de comprar e se relacionar com marcas, produtos e serviços. Eles querem participar da concepção de novos produtos, opinar sobre serviços e até mesmo sobre o posicionamento das marcas. Confira as principais tendências aqui!

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O Futuro do Varejo O Futuro do Varejo Presentation Transcript

  • FUTURE OF RETAILReinven&on  &  Revolu&on:  Retail  On   Demand  &  The  New  Brand   Champions    
  • Modern Shopper’s Demands§  Wants to Have A Say On What Is Produced§  Enjoys Lending A Hand To Fellow Shoppers§  Will Gather People Around To Get A Better Price§  Wants To Be Rewarded For Sharing Shopper Expertise
  • THE NEW BRAND CHAMPION
  • “LET ME SELL ON YOUR BEHALF”THE NEW BRAND CHAMPIONSetting The StageSHOPPER ASBy clearing the air before customers enter a store and calling out targetedAFFILIATmoments for valuable interactions, retailers are helping to create thefoundations of a focused and worthwhile interaction
  • MULU.MECOMMISSION FEES EARNED BY INFLUENCING ONLINE PURCHASES
  • STYLMEEGAME LETS PLAYERS COMPETE AND EARN REWARDS BY SETTING UP VIRTUAL BOUTIQUES
  • “LET ME HELP DECIDE WHAT’S SOLD”Customer AbassadorsShoppers are looking to harness the wealth of information and preferencesthey callout, and create online, bringing the cache of information with them tohelp inform and support their decisions
  • BARCLAYCARD RINGCOMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS IN CARD MANAGEMENT AND PROFITS
  • CATERPILLARCONSTRUCTION BRAND ASKS TRUCK DRIVERS TO WEIGH IN ON THE DESIGN OF ITS UPCOMING LINE
  • “HELP ME DECIDE WHICH ONE TO BUY”Meta-LibraryBy tapping into the wealth of online information by leveraging imagerecognition search and augmented reality to present detailed information andcontextual relevance, users are able to use information without being tied toa specific medium or behavior.
  • NEEDLESERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR REAL-TIME PRODUCT CONSULTATIONS
  • KYSY VAIKKAINSURANCE COMPANY RECRUITS EXISTING POLICY HOLDERS TO ADVISE POTENTIAL CUSTOMERS
  • “LET ME NAME MY PRICE”Layered VirtualShowcaseWith a growing level of peer to peer communities that are working togetherand searching for service answers, the right information is being rewardedand being presented in easy formats for large groups of people to use andshare. set of digital services are enabling shoppers to visually experienceA newand experiment with products before they buy.
  • NETPLENISHAPP LETS RETAILERS COMPETE TO SUPPLY HOUSEHOLD GOODS
  • BAG THATGroup Buying Website Secures Best Available Deal
  • Modern Shopper’s Demands§  Sophistication Based On Personal Knowledge§  Prepared To Trade Data For A Better Experience§  Instant Access To Expertise§  Takes Advantage Of Technology§  Wants To Be Offered A Perfect Match
  • “Give Me Personal Attention And Better Service”Service With An Opt In
  • MODCLOTHSTYLISTS LOOK TO YOUR PAST PURCHASES TO TAILOR ADVICE
  • NEIMAN MARCUSLOCATION AWARE APP PROVIDES SALES-STAFF WITH CUSTOMERS’ PREFERENCES
  • “Teach Me How To Use This”RETAIL ON DEMANDSubject SpecialistSHOPPER COACHING Staff members with specialized knowledge bases who can provide smarter answers and product recommendations to their customers in-store, online and over the phone.
  • MOTOMETHODMOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO WORK ON BIKES THEMSELVES
  • LENBROOKEXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW TO ACESS HIGHER AUDIO PERFORMANCE
  • “LET ME SHOP WHAT I LIKE”
  • GLIMPSESOCIAL SHOPPING CHANNEL USES FACEBOOK ‘LIKES’ TO BUILD CUSTOM CATOLOGS
  • CURISMA SOCIAL DISCOVERY PLATFORM CONNECTSCONSUMERS SHOPPING FOR ELECTRONICS
  • “LET ME BUILD THE PERFECT ONE FOR ME”Experience CentersBest-in-class brands are creating experience centers where consumers areapproached, not only as shoppers, but as sophisticated learners who areeager to engage and create
  • EVOLVEXCUSTOMIZING MODULAR FURNITURE ONLINE AT AN AFFORDABLE PRICE
  • FUJIFILM 3D PRINTING KIOSK ALLOWS RETAILERS TOOFFER CUSTOMERS PERSONALIZED OBJECTS
  • “HELP ME CHOOSE THE PERFECT FIT”Reading The CustomerRETAIL ON DEMANDFIT WITH A CLICKOpt-in services that allow customers to make their personal data available tomembers of staff in exchange for the promise of tailored service, productrecommendations and optimization.
  • UPCLOADWEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS FIND THE RIGHT FIT ONLINE
  • SAYDUCKAUGMENTED REALITY APP TESTS POTENTIAL FURNITURE IN CONSUMERS’ HOMES
  • The imageCONTACT cannot be WHY PSFK displayed. Your computer may not have enough memory to open thePSFK is a trends-led innovation company thatprovides its clients with ideas and inspirationto evolve its products, services and marketingcommunications. We employ a uniquemethodology to deliver trends researchtogether with future business concepts anduser scenarios to a client list that includesA m e r i c a n E x p r e s s , B M W, M i c r o s o f t , Piers FawkesInterContinental Hotels Group, Target and CEO & FounderPepsi. piers@psfk.com +1 646.520.4672 Jeff Weiner Director, Business Development jeff.weiner@psfk.com +1 646.520.4665 +1 516.359.3453 42 Bond Street, 6th Floor New York, NY 10012 USA www.psfk.com