Peninsula

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Prezentarea organizatorilor sustinuta la conferinta de presa din data de 30 ianuarie 2013, odata cu anuntarea venirii Festivalului Peninsula la Cluj-Napoca!

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Peninsula

  1. 1. 2003-2012: un deceniu de distracție, un deceniu de experiență Primul festival total din România În 10 ani aproape 600 000 de vizitatori
  2. 2. Din istoria festivalului Artiști care au fost la Peninsula: Nine Inch Nails, The Prodigy, Korn, Iggy Pop and the Stooges, Tinie Tempah, Kasabian, The Straits, Tiesto, Guano Apes, Children of Bodom, Tricky, Dub FX, Chase and Status, Parov Stelar Band, Ferry Corsten, Above and Beyond, Netsky, Andy C, Ska-P, Apocalyptica, Nero, Noisia, Timo Maas, The Rasmus, Chumbawamba
  3. 3. Sponsori din anii precedenți
  4. 4. Festivalul în cifre 4 locații muzicale  27 programe sportive  5 locații de party  79 formații și dj  331 jurnaliști acreditați  32 ONGuri prezente  45.500 fani pe Facebook  68 programe culturale  14 programe educative Număr record de participanți: 79 000
  5. 5. Peninsula Festival Research 2012 ReportCompiled by: Ercsei Kálmán, Kiss Zita, Plugor Réka, Szabó Júlia, Veres Valér Max Weber Foundation for Social Research
  6. 6. • Our research, as in previous years, comprised of two parts.• One of the components was a one page contact form which, among others, helped us gather information about the demographic characteristics of the participants. In parallel – the second component – was a lengthy questionnaire comprising of several topic-blocks. (The fist component helps us check and correct the data obtained from the second component)• Both data-gathering techniques were administered in the whole duration of the festival. The contact form was in three languages (Hungarian, Romanian and English), while the questionnaire was in two languages (Hungarian and Romanian).• As a result of the sociological inquiry, the contact form was administered to 1235 participants and the questionnaire to 738 participants.• The participants interviewed were selected based on stratified random sampling procedure. The territory of the Festival was divided in four zones and each day in three time-zones. With this procedure our aim was to gain information about the participants from all over the Festival in all times of the day.• Apart from the stratification based on territorial- and time-zones, the random sampling was realized by asking our interviewees to select the Festival participants the following way: look at a specific person and from that person count three more persons and approach the last one for interview. 7 Max Weber Foundation for Social Research
  7. 7. 2. Socio-demographic characteristics8 Max Weber Foundation for Social Research
  8. 8. 2010 - N = 765 2011 - N = 8062.1. Gender 2012 - N = 738 9 Max Weber Foundation for Social Research
  9. 9. 2010 - N = 7652.2. Distribution by participants’ age group 2011 - N = 806 2012 - N = 738 10 Max Weber Foundation for Social Research
  10. 10. 2010 - N = 765 2011 - N = 8062.5. Permanent address – type of locality 2012 - N = 738 11 Max Weber Foundation for Social Research
  11. 11. 2010 - N = 765 2011 - N = 8062.6. Where do you spend most of the year? – country 2012 - N = 738 12 Max Weber Foundation for Social Research
  12. 12. 2011 - N = 8062.7. Where do you spend most of the year? – county 2012 - N = 738 13 Max Weber Foundation for Social Research
  13. 13. 2010 - N = 758 2011 - N = 8072.12. Your occupation… 2012 - N = 730 14 Max Weber Foundation for Social Research
  14. 14. 3. Future plans, Migration, Problems15 Max Weber Foundation for Social Research
  15. 15. 2010 - N = 5793.1. Do you intend to continue your studies (after finishing 2011 - N = 533 2012 - N = 483your present studies)? 16 Max Weber Foundation for Social Research
  16. 16. 3.3. Where would you like to continue your studies? – locality (N =353) 17 Max Weber Foundation for Social Research
  17. 17. 3.5. What future plans would you like to accomplish in the next 5 years? I. (N=705) II. (N=692) III. (N=678)to own an apartment (constructed, purchased, exchanged) 27.6 6.2 7.9to study, get a degree 23.2 10.2 8.8to buy a car 6.3 10.2 6.3to start a company, business 6.2 6.0 3.2to travel 5.9 6.1 12.2to renovate, extend, modernize the apartment 4.6 2.4 2.3to settle down 4.4 7.5 13.1to get employed 4.3 13.8 7.7to live independently 3.9 13.9 11.1to get a better (more adequate) job 3.6 4.7 6.2to have / raise children 3.6 5.5 5.0to work abroad 2.7 4.2 2.2to gain professional success 2.6 5.8 9.2to study abroad 0.9 2.6 2.4to study in Hungary 0.2 18 0.5 1.1 Max Weber Foundation for Socialto work in Hungary 0.1 0.3 1.3
  18. 18. 5. Company and transportation19 Max Weber Foundation for Social Research
  19. 19. 2010 - N = 7655.1. With whom did you come to the Festival this year? 2011 - N = 806 2012 - N = 738 20 Max Weber Foundation for Social Research
  20. 20. 5.2. How did you arrive to Târgu Mureș? (N = 730) 21 Max Weber Foundation for Social Research
  21. 21. 6. Reasons, aims, and favourites…22 Max Weber Foundation for Social Research
  22. 22. 2011 - N = 807 2012 - N = 7226.1. Why did you come to the Peninsula Festival? 23 Max Weber Foundation for Social Research
  23. 23. 6.5. What is your first favourite music style? (N = 700) 24 Max Weber Foundation for Social Research
  24. 24. 9. Financial-economic situation25 Max Weber Foundation for Social Research
  25. 25. 2010 - N = 7659.1. Do you personally own the following…? 2011 - N = 807 2012 - N = 738 26 Max Weber Foundation for Social Research
  26. 26. 2010 - N = 7659.6. On average, how much did you spend on the 2011 - N = 807 2012 - N = 573following goods monthly? - Average (lei) - 27 Max Weber Foundation for Social Research
  27. 27. 12.1. Generally how often do you…? – part 1 (N = 728) 28 Max Weber Foundation for Social Research
  28. 28. 14. Positives and negatives29 Max Weber Foundation for Social Research
  29. 29. 2011 - N = 74714.1. In your opinion, what is the best thing at the 2012 - N = 704Peninsula Festival? 19.7 concerts 18.6 the atmosphere 17.2 19.3 9.9 par es 11.9 the music 10.1 17.3the swimmingarea 5.3 5.4 the community 4.7 2.4makingnew friends 4 girls/ boys 4 the entertainment 4 3.7 multuculturalisam 4.5 5.7 the beer 2.6 3.6 friends 1.7 2011 the line-up 0.1 2.1 2012 other 10.5 11.8 30 Max Weber Foundation for Social Research
  30. 30. 2011 - N = 67014.2.1. What are the Festival’s three main values for you? 2012 - N = 567 I. value music 17 21 culture 9.2 11 atmosphere 13 12 havingfun 9 9 mul culturalism 4 5 party 4 11 2011 girls 33 the community 3 11 2012 friends 3 10 the crowd 2 4 beer 0 6 other < 2% 5 26 31 Max Weber Foundation for Social Research
  31. 31. Caracteristici socio-demografice Profilul Peninsularului Vârsta: 18 - 29 Studii superioare Domiciliu: mediu urban Venit lunar: 1.500 lei Zilnic activ online Muzică ascultată: rock, drum ‘n bass, metal, hip-hop, dub
  32. 32. Festivalul în 2013 Cluj-Napoca, 18-21 iulie Artiști de renume internațional Ofertă culturală vastă Program non-stop timp de 4 zile Instalații spectaculoase Servicii și condiții de nivel occidental Target: 80 000 de vizitatori
  33. 33. Festivalul în 2013Cluj-Napoca, 18-21 iulie
  34. 34. DJ-i internaționali, Staruri Zilnic: 20.00-06.00 internaționale, Cort de 1.200 mpZilnic: 18.00-01.00 Main Stage Freedom Arena Terrace Retro Stage Formații și DJ-i Formații și DJ-i din internaționali România, Drum ‘n bass, Zilnic: 18.00-02.00 Break beat Cort de 300 mpZilnic: 20.00-06.00
  35. 35. Festivalul în 2013 Cluj-Napoca, 18-21 iulie Programe non-muzicale Teatru Programe ONG-uri Cinema SportFestival de Umor Sporturi extreme PORT.RO Artthing Cortul MIÉRT Photo Hunting
  36. 36. Festivalul în 2013 Cluj-Napoca, 18-21 iulieOfertă culturală vastă:- parteneriate locale și regionale
  37. 37. Festivalul în 2013 Cluj-Napoca, 18-21 iulieProgram diversificat: • teatru, dans, film • arte contemporane • expoziții • programe pentru copii • concursuri • programe educative
  38. 38. Festivalul în 2013 Cluj-Napoca, 18-21 iulieAtmosferă excepțională: • locații speciale • activități în aer liber • decor creativ
  39. 39. Informații bileteInformații bilete Prețurile (recomandate) pentru bilete: Bilet de 4 zile cumpărat până în 24 iunie: 150 de lei Bilet de 4 zile cumpărat între 24 iunie-17 iulie: 180 de lei Bilet de 4 zile on site: 210 lei Bilet de zi cumpărat până în 24 iunie: 50 de lei Bilet de zi cumpărat între 24 iunie şi 17 iulie: 70 de lei Bilet de zi on site: 90 de lei Distribuirea biletelor: Rețeaua Eventim Cea mai dezvoltată rețea de vânzare bilete Acoperă toată România Organizații de tineret Organizații de studenți şi de tineret care interacționează cu o mare parte a publicului țintă. Rezultate bune, reacții pozitive la ediţiile precedente.
  40. 40. Mulțumesc pentru atenție,László Bodorfestival directorTel: 0742-510066E-mail: bodorl@peninsula.rowww.peninsula.ro / www.felsziget.ro

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