TV Advertising: There will be blood

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Six fundamental problems of TV Advertising and six immediate solutions in exactly sixty seconds.

Six fundamental problems of TV Advertising and six immediate solutions in exactly sixty seconds.

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  • 1. The future of TV Advertising Emi Gal | @emigal | emi@brainient.com
  • 2. There will be blood. Emi Gal | @emigal | emi@brainient.com
  • 3. The Scream by Edvard Munch, 1983 Emi Gal | @emigal | emi@brainient.com
  • 4. 666 Emi Gal | @emigal | emi@brainient.com
  • 5. Problem 1: interruptive Source: flickr (grey shift) Emi Gal | @emigal | emi@brainient.com
  • 6. Problem 2: TV advertising is not really contextual Emi Gal | @emigal | emi@brainient.com
  • 7. Problem 3: boring Emi Gal | @emigal | emi@brainient.com
  • 8. Problem 4: TV advertising doesn’t drive to action Source: flickr (Julia Keller) Emi Gal | @emigal | emi@brainient.com
  • 9. Problem 5: expensive Source: Getty Images Emi Gal | @emigal | emi@brainient.com
  • 10. Problem 6: limited Source: flickr (desolate places) Emi Gal | @emigal | emi@brainient.com
  • 11. There’s good news Emi Gal | @emigal | emi@brainient.com
  • 12. Solution 1: non-intrusive format Emi Gal | @emigal | emi@brainient.com
  • 13. Solution 2: performance-based Emi Gal | @emigal | emi@brainient.com
  • 14. Solution 3: plug & play Emi Gal | @emigal | emi@brainient.com
  • 15. Solution 4: context related Emi Gal | @emigal | emi@brainient.com
  • 16. Solution 5: two-way Emi Gal | @emigal | emi@brainient.com
  • 17. Solution 6: interactive video Emi Gal | @emigal | emi@brainient.com
  • 18. Make more money with your video content. Emi Gal | @emigal | emi@brainient.com
  • 19. Joel 3:19 “...in whose land they shed innocent blood.” Emi Gal | @emigal | emi@brainient.com
  • 20. Thank you! emi@brainient.com www.brainient.com @emigal Emi Gal | @emigal | emi@brainient.com