TV Advertising: There will be blood

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Six fundamental problems of TV Advertising and six immediate solutions in exactly sixty seconds.

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TV Advertising: There will be blood

  1. The future of TV Advertising Emi Gal | @emigal | emi@brainient.com
  2. There will be blood. Emi Gal | @emigal | emi@brainient.com
  3. The Scream by Edvard Munch, 1983 Emi Gal | @emigal | emi@brainient.com
  4. 666 Emi Gal | @emigal | emi@brainient.com
  5. Problem 1: interruptive Source: flickr (grey shift) Emi Gal | @emigal | emi@brainient.com
  6. Problem 2: TV advertising is not really contextual Emi Gal | @emigal | emi@brainient.com
  7. Problem 3: boring Emi Gal | @emigal | emi@brainient.com
  8. Problem 4: TV advertising doesn’t drive to action Source: flickr (Julia Keller) Emi Gal | @emigal | emi@brainient.com
  9. Problem 5: expensive Source: Getty Images Emi Gal | @emigal | emi@brainient.com
  10. Problem 6: limited Source: flickr (desolate places) Emi Gal | @emigal | emi@brainient.com
  11. There’s good news Emi Gal | @emigal | emi@brainient.com
  12. Solution 1: non-intrusive format Emi Gal | @emigal | emi@brainient.com
  13. Solution 2: performance-based Emi Gal | @emigal | emi@brainient.com
  14. Solution 3: plug & play Emi Gal | @emigal | emi@brainient.com
  15. Solution 4: context related Emi Gal | @emigal | emi@brainient.com
  16. Solution 5: two-way Emi Gal | @emigal | emi@brainient.com
  17. Solution 6: interactive video Emi Gal | @emigal | emi@brainient.com
  18. Make more money with your video content. Emi Gal | @emigal | emi@brainient.com
  19. Joel 3:19 “...in whose land they shed innocent blood.” Emi Gal | @emigal | emi@brainient.com
  20. Thank you! emi@brainient.com www.brainient.com @emigal Emi Gal | @emigal | emi@brainient.com

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