TV Advertising: There will be blood

The future of TV Advertising Emi Gal | @emigal | emi@brainient.com

There will be blood. Emi Gal | @emigal | emi@brainient.com

The Scream by Edvard Munch, 1983 Emi Gal | @emigal | emi@brainient.com

666 Emi Gal | @emigal | emi@brainient.com

Problem 1: interruptive Source: ﬂickr (grey shift) Emi Gal | @emigal | emi@brainient.com

Problem 2: TV advertising is not really contextual Emi Gal | @emigal | emi@brainient.com

Problem 3: boring Emi Gal | @emigal | emi@brainient.com

Problem 4: TV advertising doesn’t drive to action Source: ﬂickr (Julia Keller) Emi Gal | @emigal | emi@brainient.com

Problem 5: expensive Source: Getty Images Emi Gal | @emigal | emi@brainient.com

Problem 6: limited Source: ﬂickr (desolate places) Emi Gal | @emigal | emi@brainient.com

There’s good news Emi Gal | @emigal | emi@brainient.com

Solution 1: non-intrusive format Emi Gal | @emigal | emi@brainient.com

Solution 2: performance-based Emi Gal | @emigal | emi@brainient.com

Solution 3: plug & play Emi Gal | @emigal | emi@brainient.com

Solution 4: context related Emi Gal | @emigal | emi@brainient.com

Solution 5: two-way Emi Gal | @emigal | emi@brainient.com

Solution 6: interactive video Emi Gal | @emigal | emi@brainient.com

Make more money with your video content. Emi Gal | @emigal | emi@brainient.com

Joel 3:19 “...in whose land they shed innocent blood.” Emi Gal | @emigal | emi@brainient.com

Thank you! emi@brainient.com www.brainient.com @emigal Emi Gal | @emigal | emi@brainient.com

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by Emi Gal on Nov 06, 2009