Social Media Today: Brushing up on Twitter, Facebook & LinkedIn

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This presentation is perfect for those who need to learn the basics of the major social media platforms.

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Social Media Today: Brushing up on Twitter, Facebook & LinkedIn

  1. 1. Social Media Today Brushing up onTwitter, Facebook & LinkedIn By @EmilyMiethner & @PatriciaKitchen
  2. 2. Hello and welcome! -Introductions By @EmilyMiethner & @PatriciaKitchen
  3. 3. What We Do Emily Miethner -Social Media Marketing Coordinator, Sterling Publishing -Founder / President, NY Creative Interns Patricia Kitchen -Newsday Money/Career Writer -Taught News Literacy at StonyBrook By @EmilyMiethner & @PatriciaKitchen
  4. 4. What We’ll Cover -Twitter -LinkedIn -Facebook Pages -Your Questions By @EmilyMiethner & @PatriciaKitchen
  5. 5. By @EmilyMiethner & @PatriciaKitchen
  6. 6. -An “@ mention” is using a twitter handle in a tweet-An “@ reply” is when you start a tweet with a twitterhandle-A hashtag (#smwknd) is a way to group/sort tweets By @EmilyMiethner & @PatriciaKitchen
  7. 7. -Take advantage of your twitter profile-You have room for 140 characters, but stick to 120-If someone is on twitter, don’t be afraid to tweet atthem By @EmilyMiethner & @PatriciaKitchen
  8. 8. -Set lists to organize people you follow-Set up private lists to sort through the noise-Set up creative lists to get attention (resume,inspiration) By @EmilyMiethner & @PatriciaKitchen
  9. 9. By @EmilyMiethner & @PatriciaKitchen
  10. 10. -LinkedIn is NOT just a glorified resume.-The headline under your name is valuable real estate,but often underused.-People respond to you better if you have a profile photo. By @EmilyMiethner & @PatriciaKitchen
  11. 11. -LinkedIn now tells you which skills are growing anddeclining.-LinkedIn can turn your profile into a resume - like magic!-You can group your contacts into categories. By @EmilyMiethner & @PatriciaKitchen
  12. 12. -Following a company will let you see who’s been hiredand who’s left.-Describing yourself as “innovative” and “motivated”might do more harm than good.-LinkedIn has special training for job hunters, journalists,and recent grads. By @EmilyMiethner & @PatriciaKitchen
  13. 13. By @EmilyMiethner & @PatriciaKitchen
  14. 14. -The pages needs 25 likes to get a custom URL-Set the page to private until 25 is reached-Go to facebook.com/usernamefacebook.com/pages/Sharon-Lechter/67594596096Can become facebook.com/SharonLechter By @EmilyMiethner & @PatriciaKitchen
  15. 15. -Insights show likes gained and lost-Demographics of users, including age and male/female-What tabs people are viewing and where they arecoming from By @EmilyMiethner & @PatriciaKitchen
  16. 16. -As an admin you can be on facebook as yourself oras the page-Like other pages as your page-Comment and like posts on other pages as yourpage By @EmilyMiethner & @PatriciaKitchen
  17. 17. Conclusion -Be active -Be consistent -Be responsive By @EmilyMiethner & @PatriciaKitchen
  18. 18. Questions? By @EmilyMiethner & @PatriciaKitchen
  19. 19. Thank You! By @EmilyMiethner & @PatriciaKitchen

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