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Social Media Today: Brushing up on Twitter, Facebook & LinkedIn
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Social Media Today: Brushing up on Twitter, Facebook & LinkedIn

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This presentation is perfect for those who need to learn the basics of the major social media platforms.

This presentation is perfect for those who need to learn the basics of the major social media platforms.

Published in: Self Improvement

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  • 1. Social Media Today Brushing up onTwitter, Facebook & LinkedIn By @EmilyMiethner & @PatriciaKitchen
  • 2. Hello and welcome! -Introductions By @EmilyMiethner & @PatriciaKitchen
  • 3. What We Do Emily Miethner -Social Media Marketing Coordinator, Sterling Publishing -Founder / President, NY Creative Interns Patricia Kitchen -Newsday Money/Career Writer -Taught News Literacy at StonyBrook By @EmilyMiethner & @PatriciaKitchen
  • 4. What We’ll Cover -Twitter -LinkedIn -Facebook Pages -Your Questions By @EmilyMiethner & @PatriciaKitchen
  • 5. By @EmilyMiethner & @PatriciaKitchen
  • 6. -An “@ mention” is using a twitter handle in a tweet-An “@ reply” is when you start a tweet with a twitterhandle-A hashtag (#smwknd) is a way to group/sort tweets By @EmilyMiethner & @PatriciaKitchen
  • 7. -Take advantage of your twitter profile-You have room for 140 characters, but stick to 120-If someone is on twitter, don’t be afraid to tweet atthem By @EmilyMiethner & @PatriciaKitchen
  • 8. -Set lists to organize people you follow-Set up private lists to sort through the noise-Set up creative lists to get attention (resume,inspiration) By @EmilyMiethner & @PatriciaKitchen
  • 9. By @EmilyMiethner & @PatriciaKitchen
  • 10. -LinkedIn is NOT just a glorified resume.-The headline under your name is valuable real estate,but often underused.-People respond to you better if you have a profile photo. By @EmilyMiethner & @PatriciaKitchen
  • 11. -LinkedIn now tells you which skills are growing anddeclining.-LinkedIn can turn your profile into a resume - like magic!-You can group your contacts into categories. By @EmilyMiethner & @PatriciaKitchen
  • 12. -Following a company will let you see who’s been hiredand who’s left.-Describing yourself as “innovative” and “motivated”might do more harm than good.-LinkedIn has special training for job hunters, journalists,and recent grads. By @EmilyMiethner & @PatriciaKitchen
  • 13. By @EmilyMiethner & @PatriciaKitchen
  • 14. -The pages needs 25 likes to get a custom URL-Set the page to private until 25 is reached-Go to facebook.com/usernamefacebook.com/pages/Sharon-Lechter/67594596096Can become facebook.com/SharonLechter By @EmilyMiethner & @PatriciaKitchen
  • 15. -Insights show likes gained and lost-Demographics of users, including age and male/female-What tabs people are viewing and where they arecoming from By @EmilyMiethner & @PatriciaKitchen
  • 16. -As an admin you can be on facebook as yourself oras the page-Like other pages as your page-Comment and like posts on other pages as yourpage By @EmilyMiethner & @PatriciaKitchen
  • 17. Conclusion -Be active -Be consistent -Be responsive By @EmilyMiethner & @PatriciaKitchen
  • 18. Questions? By @EmilyMiethner & @PatriciaKitchen
  • 19. Thank You! By @EmilyMiethner & @PatriciaKitchen