Marketing YourBusiness withwithEmily MiethnerSocial Media + Community StrategistFounder, NY Creative Interns
What We’ll Cover  •    Build a 100% complete company profile  •    Become a thought leader  •    Grow your follower base  ...
Company Pages are Changing  •  More insight into offerings  •  Actual engagement with followers  •  Build your reputationMa...
Build a 100% Complete Profile  •    Enter the basics  •    Add products  •    Include photos and videos  •    Get recommen...
The BasicsMarketing Your Business with   By @EmilyMiethner
The BasicsMarketing Your Business with   By @EmilyMiethner
Add ProductsMarketing Your Business with   By @EmilyMiethner
Add ProductsMarketing Your Business with   By @EmilyMiethner
Add ProductsMarketing Your Business with   By @EmilyMiethner
Photos and VideoMarketing Your Business with   By @EmilyMiethner
Get Recommendations According to a CompUSA and iPerceptions study, 63% of consumers indicate they are more likely to purch...
Get RecommendationsMarketing Your Business with   By @EmilyMiethner
Careers PageMarketing Your Business with   By @EmilyMiethner
Careers PageMarketing Your Business with   By @EmilyMiethner
Careers PageMarketing Your Business with   By @EmilyMiethner
Why? SEO and Advanced SearchMarketing Your Business with   By @EmilyMiethner
Why? SEO and Advanced SearchMarketing Your Business with   By @EmilyMiethner
Thought Leadership  •    Groups  •    Answers  •    News  •    App IntegrationsMarketing Your Business with   By @EmilyMie...
GroupsMarketing Your Business with   By @EmilyMiethner
GroupsMarketing Your Business with   By @EmilyMiethner
AnswersMarketing Your Business with   By @EmilyMiethner
NewsMarketing Your Business with   By @EmilyMiethner
App IntegrationsMarketing Your Business with   By @EmilyMiethner
App IntegrationsMarketing Your Business with   By @EmilyMiethner
Growing Your Follower Base  •  Add the LinkedIn follow button  •  Use your existing network  •  Share valuable contentMark...
Add the Follow ButtonMarketing Your Business with   By @EmilyMiethner
Use Your Existing NetworkMarketing Your Business with   By @EmilyMiethner
Share Valuable ContentMarketing Your Business with   By @EmilyMiethner
Share Valuable ContentMarketing Your Business with   By @EmilyMiethner
Share Valuable ContentMarketing Your Business with   By @EmilyMiethner
Share Valuable ContentMarketing Your Business with   By @EmilyMiethner
Share Valuable ContentMarketing Your Business with   By @EmilyMiethner
Case Study: Salesforce.comMarketing Your Business with   By @EmilyMiethner
Case Study: Salesforce.com  •  30% increase in engagement by followers  •  30% increase in sharing of messages  •  Local s...
Case Study: HubspotMarketing Your Business with   By @EmilyMiethner
Case Study: Hubspot  •  16,500 followers and 82,000 group members  •  Exponentially higher conversions for customers     t...
In Conclusion  •    Build your page and dive in  •    Share content consistently  •    Optimize your posts using LinkedIn ...
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How to Use LinkedIn to Market Your Business

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How to Use LinkedIn to Market Your Business

  1. 1. Marketing YourBusiness withwithEmily MiethnerSocial Media + Community StrategistFounder, NY Creative Interns
  2. 2. What We’ll Cover •  Build a 100% complete company profile •  Become a thought leader •  Grow your follower base •  Case studies for successMarketing Your Business with By @EmilyMiethner
  3. 3. Company Pages are Changing •  More insight into offerings •  Actual engagement with followers •  Build your reputationMarketing Your Business with By @EmilyMiethner
  4. 4. Build a 100% Complete Profile •  Enter the basics •  Add products •  Include photos and videos •  Get recommendations •  Careers PageMarketing Your Business with By @EmilyMiethner
  5. 5. The BasicsMarketing Your Business with By @EmilyMiethner
  6. 6. The BasicsMarketing Your Business with By @EmilyMiethner
  7. 7. Add ProductsMarketing Your Business with By @EmilyMiethner
  8. 8. Add ProductsMarketing Your Business with By @EmilyMiethner
  9. 9. Add ProductsMarketing Your Business with By @EmilyMiethner
  10. 10. Photos and VideoMarketing Your Business with By @EmilyMiethner
  11. 11. Get Recommendations According to a CompUSA and iPerceptions study, 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.Marketing Your Business with By @EmilyMiethner
  12. 12. Get RecommendationsMarketing Your Business with By @EmilyMiethner
  13. 13. Careers PageMarketing Your Business with By @EmilyMiethner
  14. 14. Careers PageMarketing Your Business with By @EmilyMiethner
  15. 15. Careers PageMarketing Your Business with By @EmilyMiethner
  16. 16. Why? SEO and Advanced SearchMarketing Your Business with By @EmilyMiethner
  17. 17. Why? SEO and Advanced SearchMarketing Your Business with By @EmilyMiethner
  18. 18. Thought Leadership •  Groups •  Answers •  News •  App IntegrationsMarketing Your Business with By @EmilyMiethner
  19. 19. GroupsMarketing Your Business with By @EmilyMiethner
  20. 20. GroupsMarketing Your Business with By @EmilyMiethner
  21. 21. AnswersMarketing Your Business with By @EmilyMiethner
  22. 22. NewsMarketing Your Business with By @EmilyMiethner
  23. 23. App IntegrationsMarketing Your Business with By @EmilyMiethner
  24. 24. App IntegrationsMarketing Your Business with By @EmilyMiethner
  25. 25. Growing Your Follower Base •  Add the LinkedIn follow button •  Use your existing network •  Share valuable contentMarketing Your Business with By @EmilyMiethner
  26. 26. Add the Follow ButtonMarketing Your Business with By @EmilyMiethner
  27. 27. Use Your Existing NetworkMarketing Your Business with By @EmilyMiethner
  28. 28. Share Valuable ContentMarketing Your Business with By @EmilyMiethner
  29. 29. Share Valuable ContentMarketing Your Business with By @EmilyMiethner
  30. 30. Share Valuable ContentMarketing Your Business with By @EmilyMiethner
  31. 31. Share Valuable ContentMarketing Your Business with By @EmilyMiethner
  32. 32. Share Valuable ContentMarketing Your Business with By @EmilyMiethner
  33. 33. Case Study: Salesforce.comMarketing Your Business with By @EmilyMiethner
  34. 34. Case Study: Salesforce.com •  30% increase in engagement by followers •  30% increase in sharing of messages •  Local social teams can customize messages for specific eventsMarketing Your Business with By @EmilyMiethner
  35. 35. Case Study: HubspotMarketing Your Business with By @EmilyMiethner
  36. 36. Case Study: Hubspot •  16,500 followers and 82,000 group members •  Exponentially higher conversions for customers than other social networks •  Thought leadership position helps improve lead generation effortsMarketing Your Business with By @EmilyMiethner
  37. 37. In Conclusion •  Build your page and dive in •  Share content consistently •  Optimize your posts using LinkedIn analytics •  Be helpful, not promotionalMarketing Your Business with By @EmilyMiethner

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