Marketplace and Quality Assurance Presentation - Vincent Chirchir
Β
Kickass Event Planning Tips Shoestring Budget
1. By @EmilyMiethner of @NYCinterns
How to Throw a Kickass Event
On a Shoestring Budget
Presented by
Emily Miethner
Founder, President
2. By @EmilyMiethner of @NYCinterns
What You Will Learn
50+ event planning tips that will help you produce an
awesome event
All the tips include free or cheap services and
strategies for keeping costs low
3. By @EmilyMiethner of @NYCinterns
What Weβll Discuss
ββ― Venue hunting tips
ββ― Choosing the day of the week to hold your event
ββ― Differences between Eventbrite, Meetup, Facebook
and protips for use of all three
ββ― How to approach partners and sponsors
ββ― Minimizing check-in awkwardness
ββ― Answers to your specific questions
4. By @EmilyMiethner of @NYCinterns
About Me
Founder, President
Largest Meetup for Interns
and Recent Grads in the Country
5. By @EmilyMiethner of @NYCinterns
What is Your Goal?
ββ― To build a community
ββ― To expand your network
ββ― To promote a product
ββ― To make a profit
ββ― To support an organization
ββ― To help the community
ββ― To celebrate an achievement
6. By @EmilyMiethner of @NYCinterns
First Things First
ββ― Location
ββ― Date
ββ― Time
ββ― Name of the event
ββ― Landing page
7. By @EmilyMiethner of @NYCinterns
Venue Hunting
ββ― Don't look for space, offer an opportunity
ββ― Find a place who's mission aligns with yours
ββ― See where similar events are hosted
ββ― Learn about the spaceβs goals before you reach out
9. By @EmilyMiethner of @NYCinterns
Where to post the event
ββ― Are you trying to create a community?
ββ― Is your event one time only?
ββ― Is the event free or are you trying to make money?
ββ― Do you mind getting last minute RSVPs?
ββ― Are you able to take cash at the door?
ββ― Do you want commitment from attendees?
ββ― Are events a supplement or your main thing?
10. By @EmilyMiethner of @NYCinterns
Meetup
PROS
ββ― Get discovered by 9.5 million members
ββ― Members have profiles
ββ― Members are alerted about new events
CONS
ββ― Can only create one ticket price
ββ― You donβt get attendee email addresses
11. By @EmilyMiethner of @NYCinterns
Meetup
PRO TIPS
ββ― Gather email addresses when people join the group
ββ― Max out your Meetupβs topics
ββ― Donβt let users email your mailing list
ββ― Use your welcome message and keep it updated
12. By @EmilyMiethner of @NYCinterns
Eventbrite
PROS
ββ― Plenty of ticketing options
ββ― Customizable widgets
ββ― Discount codes
CONS
ββ― No community
ββ― High ticket fee on expensive tickets
13. By @EmilyMiethner of @NYCinterns
Eventbrite
PROTIPS
ββ― Use their 24 hour phone customer service
ββ― The countdown widget drives the most sales
ββ― Create tracking links
ββ― Export email addresses
ββ― Add news and updates to event page
ββ― Collect custom information
14. By @EmilyMiethner of @NYCinterns
Facebook
PROS
ββ― Acts as a great reminder
ββ― Can easily invite friends
CONS
ββ― People forget to officially RSVP
ββ― No customization (photos, logos, etc)
15. By @EmilyMiethner of @NYCinterns
Facebook
PROTIPS
ββ― Update the title to cause a notification
ββ― Send message reminders
ββ― Always create oneβ¦itβs worth it
16. By @EmilyMiethner of @NYCinterns
Finding Sponsors & Partners
ββ― Emphasize what you can offer them
ββ― Find companies who have done something similar
ββ― Reach out on multiple platforms (email, twitter, etc)
ββ― Announce what you need through social media
ββ― Under promise and over deliver
18. By @EmilyMiethner of @NYCinterns
Pitch Tips
ββ― The shorter the better
ββ― Anticipate questions and answer them in your pitch
ββ― Make your pitch company specific
ββ― Write a to the point subject line
ββ― Try to make it a βwarmβ pitch if possible with a referral
21. By @EmilyMiethner of @NYCinterns
Promoting Your Event
ββ― Promote your sponsors and partners
ββ― #FF speakers and partners
ββ― Be gracious with your social posts
ββ― Find other organizations who will tell their members
and offer a discount
ββ― Use free industry event listing sites like Garyβs Guide
and keep on ongoing list
22. By @EmilyMiethner of @NYCinterns
Check In
ββ― Make your first impression a great one
ββ― Have at least two people on the door
ββ― Plan the set up of check in table, name tag tables, etc
ββ― Eventbrite Entry App is the best way to check in
ββ― Smile!
23. By @EmilyMiethner of @NYCinterns
Sample Run of Show
ββ― 6:00 - Set up starts
ββ― 6:30 - bartenders arrive
ββ― 7:00 - doors open
ββ― 7:30 - Jenny welcome
ββ― 7:33 - Emily welcome
ββ― 7:35 - Ashley welcome
ββ― 7:37 - Julie welcome
24. By @EmilyMiethner of @NYCinterns
Sample Run of Show (conβt)
ββ― 7:42 - Speaker
ββ― 7:47 - Speaker
ββ― 7:52 - Julie closes
ββ― 7:55 - Mingling starts again
ββ― 8:50 - Start letting people know we're closing up
ββ― 9:00 - DJs turn music off
ββ― 9:00 - clean up
25. By @EmilyMiethner of @NYCinterns
Post Event
ββ― Send a follow up email to attendees with photos, blog
entries, etc. Do this within one week if possible
ββ― Put links and thank yous in captions on FB photos
ββ― Create a wrap up report for any partners
26. By @EmilyMiethner of @NYCinterns
Miscellaneous Tips
ββ― Trader Joe's is great for cheap food, beer, and wine
ββ― Free = 50% no show, Paid = 25% no show (goes
down the higher the price)
ββ― Add Eventbrite fees on top of the ticket price
27. By @EmilyMiethner of @NYCinterns
Miscellaneous Tips
ββ― Are you going to be doing another event soon?
Promote future events at events
ββ― Photos and videos are worth it. If you have a budget,
this is where you should spend. Think of it as
marketing for future events
ββ― Make a shot list for photographers and videographers
28. By @EmilyMiethner of @NYCinterns
Helpful Tools
ββ― Rapportive β learn about contacts
ββ― 37signalsβ task management and CRM
ββ― Hootsuite β social network management
ββ― Mailchimp β email newsletter creation
ββ― Google Docs β share word docs, powerpoints, etc
29. By @EmilyMiethner of @NYCinterns
Other Event Tools
ββ― Ticket Leap β ticket sales option, lower fee
ββ― Splashthat β event page management
ββ― Hashtracking β track hashtags
ββ― YappBox β make a custom event app
ββ― Square β collect payments at the door
30. By @EmilyMiethner of @NYCinterns
Contact
emily@nycreativeinterns.com
twitter.com/emilymiethner