Social Media Management Tools

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This presentation is being used in EMG's blog post titled "Making Sure Your Campus Minds its Social P's & Q's". Check it out at http://bit.ly/cYzaWe.

© 2010 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc

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Social Media Management Tools

  1. 1. facebook.com/emgonline :: twitter.com/emgonline :: youtube.com/emgvideos :: brandmanagersnotebook.wordpress.com SM Management Tools: maintaining your brand in social spaces
  2. 2. create a brand map...  log all social mediums where you or some using the school’s name has a presence  inventory individuals using your institution’s name  inventory pages and groups  create a comprehensive log
  3. 3. example: facebook brand map School/ Department../ Student/ Institutional Pages Athletics Other College Program Alumni Indiana State U. Experience ISU School of Business Theatre Dept MBA Program Tech Mgmt. Prog. Honors Program ISU Alumni Student Govt. Class of 2012 Football Alumni Sycamore Club Sigma Kappa
  4. 4. create a nomenclature...  establish guidelines for naming protocols for official college/university pages  establish usage standards for profile icons  create (offer to create) icons profile icons for official pages
  5. 5. example: nomenclature & icons
  6. 6. develop guidelines for pages/accounts...  audience or interest specific/NOT generic  identifiable administrator(s)  updated frequently/must be supportable  conversational not “feed” driven  cross-promote other institutional pages
  7. 7. converse with us @ socially :: http://brandmanagersnotebook.wordpress.com http://twitter.com/EMGonline http://youtube.com/EMGVideos http://facebook.com/emgonline officially :: 303.743.8298 emgteam@emgonline.com 18690 E. Plaza Drive, Suite 101 Parker, CO 80134 http://www.emgonline.com

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