EMG's CASE District VI Presentation - Seismic changes in consumer behavior
by Educational Marketing Group, Inc. on Apr 09, 2012
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This presentation was used for an CASE District VI conference in Denver in January 2012. ...
This presentation was used for an CASE District VI conference in Denver in January 2012.
Your consumers aren’t who they used to be, and likely never will be again. They don’t think the same, act the same, or make decisions the way they did even a few years ago. With chronic under-employment and global recession, the rise of distance education and the web, mobile communications, a higher ed bubble, and the emerging psychology of a deeply conflicted society, marketing and branding in higher ed will never be the same. Are you prepared to hear about the things you need to change?
© 2012 Educational Marketing Group, Inc.
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