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Leveraging New Media

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Maximizing the impact of your institution’s resources through the use of Mew Media,...

Maximizing the impact of your institution’s resources through the use of Mew Media,

© 2010 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc

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Leveraging New Media Leveraging New Media Presentation Transcript

  • leverage new media
    facebook.com/emgonline :: twitter.com/emgonline :: youtube.com/emgvideos :: brandmanagersnotebook.wordpress.com
    and take your institution to the next level
  • X-er. 176. Selective friender. Prefer sharing to social games. Facebook. LinkedIn. Twitter. Mobile uploads. Favorite thing: friends found, friends made, friends kept.
    inekecaycedo
    twitter.com/javasea80
  • X-er. ODU Brandmeister. Little time for online socializing. Busy Mom. New iPhone-a-file. Favorite thing: spending time with family.
    stephenbiernacki
    jennifermullen
    twitter.com/halogoggles
  • session profile
    social networking milieu
    what’s different operationally
    five ways to step it up
  • milieu
    landscape, trends, characteristics
  • }
    landscape
  • landscape
  • 2010 trending...
    more and more social media policies
    sharing ≠ email
    organizations up use of social spaces
    mobile feeds social addictions
    more ability to control the stream
  • 2010 trending...
    in the moment
    location, location, location
    augmented reality
    content curation
    clouds
    convergence
    mobile payments
    privacy scarcity
  • social marketing
    people most trust someone like themselves
    conversation vs. sales pitch
    casual, personal, indirect
  • social marketing
    brand loyalty / equity
    better customer data mining
    feedback channel
    increased enrollment / donations
  • organizationally
    non-linear, long tail, subject based
  • pre-social media
    communications style
    target many to reach few
    inverted funnel
    pros
    fewer mediums
    less complex organization
    easier tracking
    cons
    long lead times
    quick obsolescence
    costly
    © 2010 Educational Marketing Group, Inc.
  • pre-social mediamanagement model
    release
    video
    event
    site
    brochure
    images
    fb page
    advertising
    special events
    news bureau
    marketing
    photography
    publications
    new media
    web
    video
  • communication styleorganization-based, linear, short-tail
  • communications style
    target specific ones to reach many
    relationship influences
    pros
    immediate communication
    fresh subject matter
    customer relationships
    less costly
    cons
    many mediums
    complex tracking
    complex management
    post-social media
    facebook
    social graph application
  • post-social mediamanagement model
    new media
    media relations
    publication
    website
    content
    event
    © 2010 Educational Marketing Group, Inc.
    advertising
  • communication stylerelationship-based, non-linear, long-tail
  • five
    ways to step it up
  • be personal
  • zone play
  • converse
  • engage
  • diversify
  • thank you
    recap cloud :: non-linear, long tail, no silos, content centered, be personal, play the zone, converse, engage, diversify
  • converse with us @
    socially ::
    brandmanagersnotebook.wordpress.com
    twitter.com/EMGonline
    youtube.com/EMGVideos
    facebook.com
    officially ::
    303.743.8298
    emgteam@emgonline.com
    18690 E. Plaza Drive, Suite 101
    Parker, CO 80134
    emgonline.com