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Leveraging New Media

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Maximizing the impact of your institution’s resources through the use of Mew Media, …

Maximizing the impact of your institution’s resources through the use of Mew Media,

© 2010 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc

Published in: Education, Technology, Business
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  • Transcript

    • 1. leverage new media
      facebook.com/emgonline :: twitter.com/emgonline :: youtube.com/emgvideos :: brandmanagersnotebook.wordpress.com
      and take your institution to the next level
    • 2. X-er. 176. Selective friender. Prefer sharing to social games. Facebook. LinkedIn. Twitter. Mobile uploads. Favorite thing: friends found, friends made, friends kept.
      inekecaycedo
      twitter.com/javasea80
    • 3. X-er. ODU Brandmeister. Little time for online socializing. Busy Mom. New iPhone-a-file. Favorite thing: spending time with family.
      stephenbiernacki
      jennifermullen
      twitter.com/halogoggles
    • 4. session profile
      social networking milieu
      what’s different operationally
      five ways to step it up
    • 5. milieu
      landscape, trends, characteristics
    • 6. }
      landscape
    • 7. landscape
    • 8. 2010 trending...
      more and more social media policies
      sharing ≠ email
      organizations up use of social spaces
      mobile feeds social addictions
      more ability to control the stream
    • 9. 2010 trending...
      in the moment
      location, location, location
      augmented reality
      content curation
      clouds
      convergence
      mobile payments
      privacy scarcity
    • 10. social marketing
      people most trust someone like themselves
      conversation vs. sales pitch
      casual, personal, indirect
    • 11. social marketing
      brand loyalty / equity
      better customer data mining
      feedback channel
      increased enrollment / donations
    • 12. organizationally
      non-linear, long tail, subject based
    • 13. pre-social media
      communications style
      target many to reach few
      inverted funnel
      pros
      fewer mediums
      less complex organization
      easier tracking
      cons
      long lead times
      quick obsolescence
      costly
      © 2010 Educational Marketing Group, Inc.
    • 14. pre-social mediamanagement model
      release
      video
      event
      site
      brochure
      images
      fb page
      advertising
      special events
      news bureau
      marketing
      photography
      publications
      new media
      web
      video
    • 15. communication styleorganization-based, linear, short-tail
    • 16. communications style
      target specific ones to reach many
      relationship influences
      pros
      immediate communication
      fresh subject matter
      customer relationships
      less costly
      cons
      many mediums
      complex tracking
      complex management
      post-social media
      facebook
      social graph application
    • 17. post-social mediamanagement model
      new media
      media relations
      publication
      website
      content
      event
      © 2010 Educational Marketing Group, Inc.
      advertising
    • 18. communication stylerelationship-based, non-linear, long-tail
    • 19. five
      ways to step it up
    • 20. be personal
    • 21. zone play
    • 22. converse
    • 23. engage
    • 24. diversify
    • 25. thank you
      recap cloud :: non-linear, long tail, no silos, content centered, be personal, play the zone, converse, engage, diversify
    • 26. converse with us @
      socially ::
      brandmanagersnotebook.wordpress.com
      twitter.com/EMGonline
      youtube.com/EMGVideos
      facebook.com
      officially ::
      303.743.8298
      emgteam@emgonline.com
      18690 E. Plaza Drive, Suite 101
      Parker, CO 80134
      emgonline.com

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