leverage new media<br />facebook.com/emgonline :: twitter.com/emgonline :: youtube.com/emgvideos :: brandmanagersnotebook....
X-er.  176.  Selective friender.  Prefer sharing to social games.  Facebook. LinkedIn. Twitter.  Mobile uploads. Favorite ...
X-er. ODU Brandmeister.  Little time for online socializing.  Busy Mom. New iPhone-a-file.  Favorite thing:  spending time...
session profile<br />social networking milieu<br />what’s different operationally<br />five ways to step it up<br />
}<br />landscape<br />
landscape<br />
2010 trending...<br />more and more social media policies<br />sharing ≠ email<br />organizations up use of social spaces<...
2010 trending...<br />in the moment<br />location, location, location<br />augmented reality<br />content curation<br />cl...
social marketing<br />people most trust someone like themselves<br />conversation vs. sales pitch<br />casual, personal, i...
social marketing<br />brand loyalty / equity<br />better customer data mining<br />feedback channel<br />increased enrollm...
organizationally<br />non-linear, long tail, subject based<br />
pre-social media<br />communications style<br />target many to reach few<br />inverted funnel<br />pros<br />fewer mediums...
pre-social mediamanagement model<br />release<br />video<br />event<br />site<br />brochure<br />images<br />fb page<br />...
communication styleorganization-based, linear, short-tail<br />
communications style<br />target specific ones to reach many<br />relationship influences<br />pros<br />immediate communi...
post-social mediamanagement model<br />new media<br />media relations<br />publication<br />website<br />content<br />even...
communication stylerelationship-based, non-linear, long-tail<br />
five<br />ways to step it up<br />
be personal<br />
zone play<br />
converse<br />
engage<br />
diversify<br />
thank you<br />recap cloud :: non-linear, long tail, no silos, content centered, be personal, play the zone, converse, eng...
converse with us @<br />socially ::<br />brandmanagersnotebook.wordpress.com<br />twitter.com/EMGonline<br />youtube.com/E...
Leveraging New Media
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Leveraging New Media

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Maximizing the impact of your institution’s resources through the use of Mew Media,

© 2010 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc

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  • Leveraging New Media

    1. 1. leverage new media<br />facebook.com/emgonline :: twitter.com/emgonline :: youtube.com/emgvideos :: brandmanagersnotebook.wordpress.com<br />and take your institution to the next level<br />
    2. 2. X-er. 176. Selective friender. Prefer sharing to social games. Facebook. LinkedIn. Twitter. Mobile uploads. Favorite thing: friends found, friends made, friends kept.<br />inekecaycedo<br />twitter.com/javasea80<br />
    3. 3. X-er. ODU Brandmeister. Little time for online socializing. Busy Mom. New iPhone-a-file. Favorite thing: spending time with family.<br />stephenbiernacki<br />jennifermullen<br />twitter.com/halogoggles<br />
    4. 4. session profile<br />social networking milieu<br />what’s different operationally<br />five ways to step it up<br />
    5. 5. milieu<br />landscape, trends, characteristics<br />
    6. 6. }<br />landscape<br />
    7. 7. landscape<br />
    8. 8. 2010 trending...<br />more and more social media policies<br />sharing ≠ email<br />organizations up use of social spaces<br />mobile feeds social addictions<br />more ability to control the stream<br />
    9. 9. 2010 trending...<br />in the moment<br />location, location, location<br />augmented reality<br />content curation<br />clouds<br />convergence<br />mobile payments<br />privacy scarcity<br />
    10. 10. social marketing<br />people most trust someone like themselves<br />conversation vs. sales pitch<br />casual, personal, indirect<br />
    11. 11. social marketing<br />brand loyalty / equity<br />better customer data mining<br />feedback channel<br />increased enrollment / donations<br />
    12. 12. organizationally<br />non-linear, long tail, subject based<br />
    13. 13. pre-social media<br />communications style<br />target many to reach few<br />inverted funnel<br />pros<br />fewer mediums <br />less complex organization <br />easier tracking<br />cons<br />long lead times<br />quick obsolescence<br />costly<br />© 2010 Educational Marketing Group, Inc.<br />
    14. 14. pre-social mediamanagement model<br />release<br />video<br />event<br />site<br />brochure<br />images<br />fb page<br />advertising<br />special events<br />news bureau<br />marketing<br />photography<br />publications<br />new media<br />web<br />video<br />
    15. 15. communication styleorganization-based, linear, short-tail<br />
    16. 16. communications style<br />target specific ones to reach many<br />relationship influences<br />pros<br />immediate communication<br />fresh subject matter<br />customer relationships<br />less costly<br />cons<br />many mediums<br />complex tracking<br />complex management<br />post-social media<br />facebook<br />social graph application<br />
    17. 17. post-social mediamanagement model<br />new media<br />media relations<br />publication<br />website<br />content<br />event<br />© 2010 Educational Marketing Group, Inc.<br />advertising<br />
    18. 18. communication stylerelationship-based, non-linear, long-tail<br />
    19. 19. five<br />ways to step it up<br />
    20. 20. be personal<br />
    21. 21. zone play<br />
    22. 22. converse<br />
    23. 23. engage<br />
    24. 24. diversify<br />
    25. 25. thank you<br />recap cloud :: non-linear, long tail, no silos, content centered, be personal, play the zone, converse, engage, diversify <br />
    26. 26. converse with us @<br />socially ::<br />brandmanagersnotebook.wordpress.com<br />twitter.com/EMGonline<br />youtube.com/EMGVideos<br />facebook.com<br />officially ::<br />303.743.8298<br />emgteam@emgonline.com<br />18690 E. Plaza Drive, Suite 101<br />Parker, CO 80134<br />emgonline.com<br />

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