From Social Network to Engagement to Advocacy: Building a Web-Centric Organization that Gets Online Results
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This presentation was given at the CASE 2009 Summit for Advancement Leaders held in San Francisco, CA....
This presentation was given at the CASE 2009 Summit for Advancement Leaders held in San Francisco, CA.
Advancement professionals are stumbling forward into social networks, new media and Web 2.0, not really understanding where they’re supposed to be heading, or why.
There is a frenzy of activity, with the structure and the strategy behind it all still a bit thin. What bottom-line results should fundraisers be achieving through social networking? How do you generate a vibrant online community of annual donors? How do you ratchet up the level of donor involvement and advocacy? What kind of staffing supports those activities? What Web tools are needed? How much will it cost?
This management-level session will describe the strategies and tactics successful organizations are using to generate and sustain donor engagement.
Bob Brock, President, Educational Marketing Group, Inc.
Julie Chiron, Web Manager and Principal Editor, University of California, Berkeley
© 2009 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc.
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