EMG KnowledgeBuilder - The Best Social Media Tactics Ever


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This KnowledgeBuilder is a presentation of the Educational Marketing Group, Inc. on "The Best Social Media Tactics Ever". It was presented on November 10, 2011. Learn more about KnowledgeBuilders at http://www.emgonline.com/Academy/Pages/EMG-Academy/KnowledgeBuilders.

Nearly 90% of companies believe that social media will be an important part of their marketing mix with most using it to increase brand awareness and communicate. And statistics say those who are using it to increase brand awareness are benefiting greatly. A recently completed study found that 23.1 million people discover new brands through social media. But the challenge comes in moving from a generic understanding that “social marketing is good” to the specific, “so here’s what I’m going to do about it.” We scoured the virtual highways and networking byways to uncover our top picks for really effective social marketing tactics that have produced positive, tangible results. Travis Brock, EMG's Director of Social Media and Stephen Biernacki, New Media Specialist, are the expert faculty members for this KnowledgeBuilder.

This KnowledgeBuilder is designed to teach you:
* important guidelines for social networking
* hugely effective social marketing tactics
* examples for each of the top social marketing tactics

© 2011 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc.

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EMG KnowledgeBuilder - The Best Social Media Tactics Ever

  1. 1. Knowledgebuilder #emgkbNovember 10, 2011 THE BEST SOCIAL MEDIA TACTICS EVER
  2. 2. Travis BrockDirector of Business Development professional delight :: communicating a brand through social media and professional development personal passion :: dad, relaxing in front of the TV when the time can be found, and finding a great gluten-free recipe http://ww.linkedin.com/in/travisbrock111 @tbrock111 ^TB on @emgonline
  3. 3. Stephen BiernackiSocial Media Specialist/Account Coordinator professional delight :: finding practical and scalable ways for institutions to utilize the newest online services personal passion :: creating music that defines my mood, laughing at my hilarious dog, and running… slowly http://www.linkedin.com/in/stephenbiernacki @sbiernacki ^SB on @emgonline
  4. 4. session outline1. background2. important guidelines3. top tactics and examples
  5. 5. background“We’re living at a time when attention is the new currency…ourattention is more fragmented than ever before.”~ Pete Cashmore “The reason social media is so difficult for most organizations: It’s a process, not an event.” ~ Seth Godin
  6. 6. importantguidelines
  7. 7. important guidelines think big• be platform agnostic• repurpose content• frame tactics within a larger marketing campaign
  8. 8. instant poll which social networks does your college or university update regularly? • Facebook • Twitter • LinkedIn • YouTube • other
  9. 9. instant poll what do you think your institution needs to improve on in social media marketing? • creative content • Increase engagement level of users • increase followers/ “likes” • multimedia content • influential content
  10. 10. top tactics
  11. 11. top tactics offline aspectsSOURCE: 1) http://bit.ly/MBTweetRace 2) http://bit.ly/MBUSA-PressRelease
  12. 12. top tactics offline aspectsSOURCE: 1) http://bit.ly/TAMU-PressRelease 2) http://bit.ly/DianeCMcDonald-EMG-GuestPost
  13. 13. top tactics LinkedIn groupsSOURCE: http://linkd.in/UofMichiganAlumni
  14. 14. top tactics Facebook ‘Like’ button and other social plug-insSOURCE: 1) https://developers.facebook.com/docs/plugins/ 2) http://socialmedia.tufts.edu/
  15. 15. top tactics Facebook ‘Like’ button and other social plug-insSOURCE: http://www.cornell.edu/studentlife/blogs
  16. 16. top tactics aggressive search and engagementSOURCE: http://twitter.com/#!/johnshopkins
  17. 17. top tactics online eventsSOURCE: 1) http://wayne.edu/live/ 2) http://live.lipscomb.edu/
  18. 18. top tactics online eventsSOURCE: http://mashable.com/2011/07/06/twitter-campaigns/
  19. 19. instant poll Out of what has been mentioned thus far, which tactics are you using? • offline aspects • LinkedIn groups • Facebook “Like” button and social plug-ins • aggressive search and engagement • online events
  20. 20. top tactics producing quality video content onlineSOURCE: http://www.bgsu.edu/offices/mc/page100760.html
  21. 21. top tactics producing quality video content onlineSOURCE: 1) http://bit.ly/WebsterFilm 2) http://bit.ly/BGSUNoImpact 3) http://bit.ly/EmoryLibya
  22. 22. top tactics platform-exclusive contentSOURCE: http://bit.ly/emgblogfbcontent
  23. 23. top tactics platform-exclusive contentSOURCE: http://bit.ly/emgblogfbcontent
  24. 24. top tactics custom Facebook landing pageSOURCE: https://www.facebook.com/universityofmichigan
  25. 25. top tactics custom Facebook landing pageSOURCE: https://www.facebook.com/Old.Dominion.University
  26. 26. top tactics online contestsSOURCE: http://bit.ly/VirginiaTech-Hokie
  27. 27. top tactics online contestsSOURCE: 1) http://picknplay.se/
  28. 28. top tactics mashup pageSOURCE: 1) http://bit.ly/EmersonCollege-Mashup 2) http://bit.ly/20Colleges-SocialMedia
  29. 29. instant pollOf the tactics mentioned inthe second half, which areyou using? • producing quality video content • platform exclusive content • custom Facebook landing page • online contests • mashup pages
  30. 30. thank you