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This KnowledgeBuilder is a presentation of the Educational Marketing Group, Inc. on "Five Telltale Signs You Need Brand Architecture…and What to Do About It". It was presented on September 29, 2011. Learn more about KnowledgeBuilders at http://www.emgonline.com/Academy/Pages/EMG-Academy/KnowledgeBuilders.
What are the benefits and drawbacks of creating brand extensions, sub-brands, and related brands at your institution? What are the differences among them? How do you know if you need them or not? In this workshop, you'll learn the brand and positioning options in a brand architecture process, and how and when brand architecture is used effectively. You'll see case studies of solutions employed by top corporations, colleges, and universities. At the completion of the session, you’ll understand how to determine whether or not brand architecture is the right solution for your institution, and how to begin a constructive campus conversation regarding the creation of a synergistic family of brands that strengthens the entire organization.
This KnowledgeBuilder is designed to teach you:
-the possible options in a brand architecture model
-whether your institution needs brand architecture or not
-the difference among core brand, brand extensions, sub-brands, and independent brands
-who is using brand architecture and how the they are using it
-how to begin a constructive campus conversation at your organization
© 2011 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc.