This presentation was used for an EMG Academy KnowledgeBuilder on Writing Effectively for the Web on February 17, 2011. Learn more about KnowledgeBuilders at http://www.emgonline.com/Academy/Pages/EMG-Academy/KnowledgeBuilders.
You know your audience, you know your message, and the copy is written - now, it's just a matter of posting that copy to the web, right? Not so fast. Writing for websites is very different than writing for paper. Web users process information differently. They have higher expectations. And whether they keep returning to your site or not depends on how well you've constructed your message. In this 90-minute class, you'll learn how to create web copy that's concise, entertaining, engaging, and written in the voice of your brand. You leave the session knowing how to highlight relevant points, take advantage of the organizational structure of your site, and improve your search engine optimization.
© 2011 Educational Marketing Group, Inc.
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