×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

EMG Academy KnowledgeBuilder - Writing Effectively for the Web

by on Mar 30, 2011

  • 513 views

This presentation was used for an EMG Academy KnowledgeBuilder on Writing Effectively for the Web on February 17, 2011. Learn more about KnowledgeBuilders at ...

This presentation was used for an EMG Academy KnowledgeBuilder on Writing Effectively for the Web on February 17, 2011. Learn more about KnowledgeBuilders at http://www.emgonline.com/Academy/Pages/EMG-Academy/KnowledgeBuilders.

You know your audience, you know your message, and the copy is written - now, it's just a matter of posting that copy to the web, right? Not so fast. Writing for websites is very different than writing for paper. Web users process information differently. They have higher expectations. And whether they keep returning to your site or not depends on how well you've constructed your message. In this 90-minute class, you'll learn how to create web copy that's concise, entertaining, engaging, and written in the voice of your brand. You leave the session knowing how to highlight relevant points, take advantage of the organizational structure of your site, and improve your search engine optimization.

© 2011 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc.

Statistics

Views

Total Views
513
Views on SlideShare
509
Embed Views
4

Actions

Likes
2
Downloads
0
Comments
0

2 Embeds 4

http://stage.emgonline.com 2
http://www.emgonline.com 2

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

EMG Academy KnowledgeBuilder - Writing Effectively for the Web EMG Academy KnowledgeBuilder - Writing Effectively for the Web Presentation Transcript