This KnowledgeBuilder is a presentation of the EMG Academy on LinkedIn: Marketing to Alumni, Influencers, and the Community. It was presented on June 28, 2011. Learn more about KnowledgeBuilders at http://www.emgonline.com/Academy/Pages/EMG-Academy/KnowledgeBuilders.
Over the years, LinkedIn has added many features to the social network to make it more than a place to post and swap career information. It is a place for professionals to exchange and communicate together, as well as a place for colleges and universities to interact and engage with influencers, alumni, and the community. Discover how to use LinkedIn Groups and Companies to your school's advantage and improve your chances of successfully marketing your organization online. It is also a tool that can benefit campus departments like alumni relations, career services, and development engage their stakeholders.
This KnowledgeBuilder is designed to teach you:
- LinkedIn user demographic and statistics
- best practices of marketing within LinkedIn
- tactics to market your college to alumni, influencers, and the community
- third-party tools to help make your life easier
- examples from both the world of business and higher ed
- how to measure your marketing progress
© 2011 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc.