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This KnowledgeBuilder is a presentation of the EMG Academy on Getting Started on Twitter. It was presented on March 31, 2011. Learn more about KnowledgeBuilders at http://www.emgonline.com/Academy/Pages/EMG-Academy/KnowledgeBuilders.
If your institution recently started using Twitter, find the social network intimidating, use its account simply as a news feed, or are trying to figure out why you should be on Twitter, then this is the workshop for you. There is still plenty of time to jump on the Twitter bandwagon. You'll learn proof of why your institution should be on Twitter, ways to interact with audiences, the tools you need to know, and best practices to make you a success. We'll go through "best of" examples from both the corporate and higher education world. We'll also look at what key metrics to focus on to measure your progress, and some of the best ways to have meaningful conversation with your audience. Find out what everyone's tweeting about.
© 2011 Educational Marketing Group, Inc.
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