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Knowledgebuilder<br />#emgkb<br />March 31, 2011<br />getting started with<br />
Travis BrockDirector of Business Development<br />professional delight :: communicating a brand through social media and p...
Stephen BiernackiNew Media Specialist/Account Coordinator<br />professional delight ::  finding practical and scalable way...
best practices<br />best practices and agenda<br /><ul><li>be on Twitter
unique brand personality
personal interaction
be relevant
spread the word
analytics
guidelines
teamwork
learn and adapt</li></ul>#emgkb<br />
be on Twitter<br />#emgkb<br />
be on Twitter<br />what is it?<br /><ul><li>real-time information network
connects you to the latest information about what you find interesting
find the public streams you find most compelling
follow the conversations
small bursts of information called tweets
each tweet is 140 characters in length
share a lot with a little space</li></ul>#emgkb<br />
be on Twitter<br />the evidence <br /><ul><li>3 years, 2 months and 1 day: the time it took from the first tweet to the bi...
1 week: the time it now takes for users to send a billion tweets
50 million: the average number of tweets people sent per day, one year ago
140 million: the average number of tweets people sent per day, in the last month
177 million: tweets sent on March 11, 2011
6,939: current tweets per second record, set 4 seconds after midnight in Japan on New Year’s Day</li></ul>#emgkb<br />SOUR...
be on Twitter<br />the evidence<br /><ul><li>572,000: number of new accounts created on March 12, 2011
460,000: average number of new accounts per day over the last month
182%: increase in number of mobile users over the past year</li></ul>#emgkb<br />SOURCE: http://blog.twitter.com/2011/03/n...
be on Twitter<br />SOURCE: http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/<br />
be on Twitter<br />key features<br /><ul><li>RTs
@mentions
hashtags  (#)
cotags (^)
favorites
direct messages
lists
search
settings</li></ul>#emgkb<br />
#emgkb<br />?<br />
unique brand personality<br />#emgkb<br />
unique brand personality<br />visual and voice<br />#emgkb<br />
unique brand personality<br />URL shortener tools<br /><ul><li>Bit.ly
Tinyurl
Is.gd
Tr-im
Ow.ly
Awe.sm
Yourls</li></ul>#emgkb<br />
unique brand personality<br />multi-media tools<br /><ul><li>Twitpic
Instagram
yfrog
Plixi
Posterous
MobyPicture
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EMG Academy KnowledgeBuilder - Getting Started on Twitter

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This KnowledgeBuilder is a presentation of the EMG Academy on Getting Started on Twitter. It was presented on March 31, 2011. Learn more about KnowledgeBuilders at http://www.emgonline.com/Academy/Pages/EMG-Academy/KnowledgeBuilders.

If your institution recently started using Twitter, find the social network intimidating, use its account simply as a news feed, or are trying to figure out why you should be on Twitter, then this is the workshop for you. There is still plenty of time to jump on the Twitter bandwagon. You'll learn proof of why your institution should be on Twitter, ways to interact with audiences, the tools you need to know, and best practices to make you a success. We'll go through "best of" examples from both the corporate and higher education world. We'll also look at what key metrics to focus on to measure your progress, and some of the best ways to have meaningful conversation with your audience. Find out what everyone's tweeting about.

© 2011 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc.

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Transcript of "EMG Academy KnowledgeBuilder - Getting Started on Twitter"

  1. 1. Knowledgebuilder<br />#emgkb<br />March 31, 2011<br />getting started with<br />
  2. 2. Travis BrockDirector of Business Development<br />professional delight :: communicating a brand through social media and professional development<br />personal passion :: dad, relaxing in front of the TV when the time can be found, and finding a great gluten-free recipe<br />@tbrock111 <br />^TB on @emgonline<br />#emgkb<br />
  3. 3. Stephen BiernackiNew Media Specialist/Account Coordinator<br />professional delight :: finding practical and scalable ways for institutions to utilize the newest online services<br />personal passion :: creating music that defines my mood, laughing at my hilarious dog, and running… slowly<br />@sbiernacki<br />/sbiernacki<br />#emgkb<br />
  4. 4. best practices<br />best practices and agenda<br /><ul><li>be on Twitter
  5. 5. unique brand personality
  6. 6. personal interaction
  7. 7. be relevant
  8. 8. spread the word
  9. 9. analytics
  10. 10. guidelines
  11. 11. teamwork
  12. 12. learn and adapt</li></ul>#emgkb<br />
  13. 13. be on Twitter<br />#emgkb<br />
  14. 14. be on Twitter<br />what is it?<br /><ul><li>real-time information network
  15. 15. connects you to the latest information about what you find interesting
  16. 16. find the public streams you find most compelling
  17. 17. follow the conversations
  18. 18. small bursts of information called tweets
  19. 19. each tweet is 140 characters in length
  20. 20. share a lot with a little space</li></ul>#emgkb<br />
  21. 21. be on Twitter<br />the evidence <br /><ul><li>3 years, 2 months and 1 day: the time it took from the first tweet to the billionth tweet
  22. 22. 1 week: the time it now takes for users to send a billion tweets
  23. 23. 50 million: the average number of tweets people sent per day, one year ago
  24. 24. 140 million: the average number of tweets people sent per day, in the last month
  25. 25. 177 million: tweets sent on March 11, 2011
  26. 26. 6,939: current tweets per second record, set 4 seconds after midnight in Japan on New Year’s Day</li></ul>#emgkb<br />SOURCE: http://blog.twitter.com/2011/03/numbers.html<br />
  27. 27. be on Twitter<br />the evidence<br /><ul><li>572,000: number of new accounts created on March 12, 2011
  28. 28. 460,000: average number of new accounts per day over the last month
  29. 29. 182%: increase in number of mobile users over the past year</li></ul>#emgkb<br />SOURCE: http://blog.twitter.com/2011/03/numbers.html<br />
  30. 30. be on Twitter<br />SOURCE: http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/<br />
  31. 31. be on Twitter<br />key features<br /><ul><li>RTs
  32. 32. @mentions
  33. 33. hashtags (#)
  34. 34. cotags (^)
  35. 35. favorites
  36. 36. direct messages
  37. 37. lists
  38. 38. search
  39. 39. settings</li></ul>#emgkb<br />
  40. 40. #emgkb<br />?<br />
  41. 41. unique brand personality<br />#emgkb<br />
  42. 42. unique brand personality<br />visual and voice<br />#emgkb<br />
  43. 43. unique brand personality<br />URL shortener tools<br /><ul><li>Bit.ly
  44. 44. Tinyurl
  45. 45. Is.gd
  46. 46. Tr-im
  47. 47. Ow.ly
  48. 48. Awe.sm
  49. 49. Yourls</li></ul>#emgkb<br />
  50. 50. unique brand personality<br />multi-media tools<br /><ul><li>Twitpic
  51. 51. Instagram
  52. 52. yfrog
  53. 53. Plixi
  54. 54. Posterous
  55. 55. MobyPicture
  56. 56. YouTube
  57. 57. Flickr</li></ul>background tools<br /><ul><li>Twitbacks
  58. 58. Free Twitter Designer
  59. 59. TweetStyle
  60. 60. MyTweetSpace
  61. 61. Twitterbacks</li></ul>#emgkb<br />
  62. 62. #emgkb<br />?<br />
  63. 63. #emgkb<br />instant poll<br />what do you tweet most on your organization’s account?<br /><ul><li>not much
  64. 64. news and events
  65. 65. questions
  66. 66. retweets
  67. 67. other</li></li></ul><li>use it personally<br />#emgkb<br />
  68. 68. use it personally<br />little or no personal interaction<br /><ul><li>no or little use of @usernames (mentions)
  69. 69. interact as a corporate account with single voice (many people provide input without acknowledgement)
  70. 70. simple, sometimes random following tactics, hoping for a followback
  71. 71. typically posting news
  72. 72. generic use of lists</li></ul>#emgkb<br />
  73. 73. use it personally<br />examples of little/no personal interaction<br />#emgkb<br />
  74. 74. use it personally<br />some personal interaction<br /><ul><li>retweeting, with no personal message included
  75. 75. a general spread (to all with no one person in mind)
  76. 76. use of hashtags, including group chats
  77. 77. some use of twitter search
  78. 78. interact as an individual(s) in a corporate account</li></ul>#emgkb<br />
  79. 79. use it personally<br />examples of some personal interaction<br />#emgkb<br />
  80. 80. use it personally<br />more personal interaction<br /><ul><li>interact as an individual in an individual corporate account
  81. 81. interact as an individual within a personal account
  82. 82. frequent direct messaging
  83. 83. frequent direct @replies
  84. 84. heavy use of twitter search
  85. 85. conducting twitterviews
  86. 86. contests/trivia questions/scavenger hunts</li></ul>#emgkb<br />
  87. 87. use it personally<br />examples of more personal interaction<br />#emgkb<br />
  88. 88. #emgkb<br />?<br />
  89. 89. be relevant<br />#emgkb<br />
  90. 90. be relevant<br />the social landscape<br />SOURCE: http://www.cmo.com/social-media/2011-cmos-guide-social-landscape<br />
  91. 91. be relevant<br />trends and search<br />
  92. 92. be relevant<br />relevant tools<br />#emgkb<br />
  93. 93. be relevant<br />relevant tools<br /><ul><li>multiple profiles and users, tweet scheduling
  94. 94. more than just Twitter
  95. 95. detailed analysis of posted links
  96. 96. top-notch social analytics/measurement
  97. 97. existing modules and custom reporting
  98. 98. go: http://hootsuite.com/social-analytics</li></li></ul><li>be relevant<br />relevant tools<br /><ul><li>Adobe AIR applications
  99. 99. Twitter, Facebook, and more
  100. 100. multiple accounts, group creation, column customization
  101. 101. effective for tracking searches in real time
  102. 102. web-based (TweetDeck Chrome app) and mobile versions</li></ul>#emgkb<br />
  103. 103. spread the word<br />#emgkb<br />
  104. 104. spread the word<br />chiclets on website<br />SOURCE: http://www.odu.edu<br />
  105. 105. spread the word<br />mashup pages<br />#emgkb<br />SOURCES: http://social.vanderbilt.edu | http://socialmedia.tufts.edu | http://www.marquette.edu/social<br />
  106. 106. spread the word<br />mashup pages<br />#emgkb<br />SOURCE: http://www.emerson.edu/news-events/social-media-directory<br />
  107. 107. spread the word<br />on other social media<br />SOURCE: http://www.facebook.com/AmericanUniversity<br />
  108. 108. spread the word<br />resources<br />SOURCE: http://twitter.com/about/resources<br />
  109. 109. spread the word<br />Twitter directories<br /><ul><li>WeFollow
  110. 110. TwitterCounter
  111. 111. Twitterholic</li></ul>Facebook/Twitter integration<br /><ul><li>Selective Twitter Status
  112. 112. TwitterUpdater</li></ul>#emgkb<br />
  113. 113. #emgkb<br />?<br />
  114. 114. analytics<br />#emgkb<br />
  115. 115. analytics<br />keep an eye on<br /><ul><li>the quality of followers
  116. 116. who is following
  117. 117. how information is being reacting to
  118. 118. big shifts in behavior</li></ul>#emgkb<br />
  119. 119. analytics<br />analytic tools<br /><ul><li>Twitter Grader
  120. 120. Twitalyzer
  121. 121. Klout
  122. 122. PeerIndex
  123. 123. Hootsuite
  124. 124. Radian6</li></ul>#emgkb<br />
  125. 125. guidelines<br />#emgkb<br />
  126. 126. guidelines<br />guiding<br /><ul><li>style
  127. 127. reactions
  128. 128. visually
  129. 129. links
  130. 130. content
  131. 131. hashtags
  132. 132. how many
  133. 133. staffing
  134. 134. goals</li></ul>#emgkb<br />
  135. 135. teamwork<br />#emgkb<br />
  136. 136. teamwork<br />work together<br /><ul><li>departments
  137. 137. units
  138. 138. branch campuses
  139. 139. personal accounts
  140. 140. faculty
  141. 141. staff
  142. 142. administrators</li></ul>#emgkb<br />
  143. 143. learn and adapt<br />#emgkb<br />
  144. 144. learn and adapt<br />from mistakes<br /><ul><li>make mistakes
  145. 145. twitter is constantly changing
  146. 146. it’s all relative</li></ul>#emgkb<br />
  147. 147. learn and adapt<br />what not to do<br /><ul><li>oversell
  148. 148. spam
  149. 149. over tweet
  150. 150. harass
  151. 151. take it personally</li></ul>#emgkb<br />
  152. 152. #emgkb<br />?<br />
  153. 153. practice<br />Twitter exercise<br /><ul><li>find two Twitter accounts that mention or acknowledge your institution and respond to them, attempt to converse
  154. 154. include #emgkb in the tweets, so we may all easily find it</li></ul>and/or<br /><ul><li>tweet a question to your audience
  155. 155. attempt to get a couple responses
  156. 156. include #emgkb and a related #hashtag</li></ul>#emgkb<br />
  157. 157. examples<br />#emgkb<br />
  158. 158. examples<br />corporate <br />higher ed <br /><ul><li>Ford: http://twitter.com/ford
  159. 159. Southwest Airlines: http://twitter.com/SouthwestAir
  160. 160. WholeFoods: http://twitter.com/wholefoods
  161. 161. Starbucks: http://twitter.com/starbucks
  162. 162. NHL: http://twitter.com/NHL
  163. 163. Chicago Bulls: http://twitter.com/chicagobulls
  164. 164. George Washington University: http://twitter.com/GWToday
  165. 165. Tufts University: http://twitter.com/TuftsUniversity
  166. 166. Marquette University: http://twitter.com/marquetteu
  167. 167. Butler Blue II: http://twitter.com/butlerblue2
  168. 168. Webster University President: http://twitter.com/websterpres</li></li></ul><li>#emgkb<br />?<br />
  169. 169. thank you<br />#emgkb<br />

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