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EMG Academy KnowledgeBuilder - Getting Started on Twitter
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EMG Academy KnowledgeBuilder - Getting Started on Twitter

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This KnowledgeBuilder is a presentation of the EMG Academy on Getting Started on Twitter. It was presented on March 31, 2011. Learn more about KnowledgeBuilders at ...

This KnowledgeBuilder is a presentation of the EMG Academy on Getting Started on Twitter. It was presented on March 31, 2011. Learn more about KnowledgeBuilders at http://www.emgonline.com/Academy/Pages/EMG-Academy/KnowledgeBuilders.

If your institution recently started using Twitter, find the social network intimidating, use its account simply as a news feed, or are trying to figure out why you should be on Twitter, then this is the workshop for you. There is still plenty of time to jump on the Twitter bandwagon. You'll learn proof of why your institution should be on Twitter, ways to interact with audiences, the tools you need to know, and best practices to make you a success. We'll go through "best of" examples from both the corporate and higher education world. We'll also look at what key metrics to focus on to measure your progress, and some of the best ways to have meaningful conversation with your audience. Find out what everyone's tweeting about.

© 2011 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc.

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EMG Academy KnowledgeBuilder - Getting Started on Twitter EMG Academy KnowledgeBuilder - Getting Started on Twitter Presentation Transcript

  • Knowledgebuilder
    #emgkb
    March 31, 2011
    getting started with
  • Travis BrockDirector of Business Development
    professional delight :: communicating a brand through social media and professional development
    personal passion :: dad, relaxing in front of the TV when the time can be found, and finding a great gluten-free recipe
    @tbrock111
    ^TB on @emgonline
    #emgkb
  • Stephen BiernackiNew Media Specialist/Account Coordinator
    professional delight :: finding practical and scalable ways for institutions to utilize the newest online services
    personal passion :: creating music that defines my mood, laughing at my hilarious dog, and running… slowly
    @sbiernacki
    /sbiernacki
    #emgkb
  • best practices
    best practices and agenda
    • be on Twitter
    • unique brand personality
    • personal interaction
    • be relevant
    • spread the word
    • analytics
    • guidelines
    • teamwork
    • learn and adapt
    #emgkb
  • be on Twitter
    #emgkb
  • be on Twitter
    what is it?
    • real-time information network
    • connects you to the latest information about what you find interesting
    • find the public streams you find most compelling
    • follow the conversations
    • small bursts of information called tweets
    • each tweet is 140 characters in length
    • share a lot with a little space
    #emgkb
  • be on Twitter
    the evidence
    • 3 years, 2 months and 1 day: the time it took from the first tweet to the billionth tweet
    • 1 week: the time it now takes for users to send a billion tweets
    • 50 million: the average number of tweets people sent per day, one year ago
    • 140 million: the average number of tweets people sent per day, in the last month
    • 177 million: tweets sent on March 11, 2011
    • 6,939: current tweets per second record, set 4 seconds after midnight in Japan on New Year’s Day
    #emgkb
    SOURCE: http://blog.twitter.com/2011/03/numbers.html
  • be on Twitter
    the evidence
    • 572,000: number of new accounts created on March 12, 2011
    • 460,000: average number of new accounts per day over the last month
    • 182%: increase in number of mobile users over the past year
    #emgkb
    SOURCE: http://blog.twitter.com/2011/03/numbers.html
  • be on Twitter
    SOURCE: http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/
  • be on Twitter
    key features
    • RTs
    • @mentions
    • hashtags (#)
    • cotags (^)
    • favorites
    • direct messages
    • lists
    • search
    • settings
    #emgkb
  • #emgkb
    ?
  • unique brand personality
    #emgkb
  • unique brand personality
    visual and voice
    #emgkb
  • unique brand personality
    URL shortener tools
    • Bit.ly
    • Tinyurl
    • Is.gd
    • Tr-im
    • Ow.ly
    • Awe.sm
    • Yourls
    #emgkb
  • unique brand personality
    multi-media tools
    • Twitpic
    • Instagram
    • yfrog
    • Plixi
    • Posterous
    • MobyPicture
    • YouTube
    • Flickr
    background tools
    • Twitbacks
    • Free Twitter Designer
    • TweetStyle
    • MyTweetSpace
    • Twitterbacks
    #emgkb
  • #emgkb
    ?
  • #emgkb
    instant poll
    what do you tweet most on your organization’s account?
    • not much
    • news and events
    • questions
    • retweets
    • other
  • use it personally
    #emgkb
  • use it personally
    little or no personal interaction
    • no or little use of @usernames (mentions)
    • interact as a corporate account with single voice (many people provide input without acknowledgement)
    • simple, sometimes random following tactics, hoping for a followback
    • typically posting news
    • generic use of lists
    #emgkb
  • use it personally
    examples of little/no personal interaction
    #emgkb
  • use it personally
    some personal interaction
    • retweeting, with no personal message included
    • a general spread (to all with no one person in mind)
    • use of hashtags, including group chats
    • some use of twitter search
    • interact as an individual(s) in a corporate account
    #emgkb
  • use it personally
    examples of some personal interaction
    #emgkb
  • use it personally
    more personal interaction
    • interact as an individual in an individual corporate account
    • interact as an individual within a personal account
    • frequent direct messaging
    • frequent direct @replies
    • heavy use of twitter search
    • conducting twitterviews
    • contests/trivia questions/scavenger hunts
    #emgkb
  • use it personally
    examples of more personal interaction
    #emgkb
  • #emgkb
    ?
  • be relevant
    #emgkb
  • be relevant
    the social landscape
    SOURCE: http://www.cmo.com/social-media/2011-cmos-guide-social-landscape
  • be relevant
    trends and search
  • be relevant
    relevant tools
    #emgkb
  • be relevant
    relevant tools
    • multiple profiles and users, tweet scheduling
    • more than just Twitter
    • detailed analysis of posted links
    • top-notch social analytics/measurement
    • existing modules and custom reporting
    • go: http://hootsuite.com/social-analytics
  • be relevant
    relevant tools
    • Adobe AIR applications
    • Twitter, Facebook, and more
    • multiple accounts, group creation, column customization
    • effective for tracking searches in real time
    • web-based (TweetDeck Chrome app) and mobile versions
    #emgkb
  • spread the word
    #emgkb
  • spread the word
    chiclets on website
    SOURCE: http://www.odu.edu
  • spread the word
    mashup pages
    #emgkb
    SOURCES: http://social.vanderbilt.edu | http://socialmedia.tufts.edu | http://www.marquette.edu/social
  • spread the word
    mashup pages
    #emgkb
    SOURCE: http://www.emerson.edu/news-events/social-media-directory
  • spread the word
    on other social media
    SOURCE: http://www.facebook.com/AmericanUniversity
  • spread the word
    resources
    SOURCE: http://twitter.com/about/resources
  • spread the word
    Twitter directories
    • WeFollow
    • TwitterCounter
    • Twitterholic
    Facebook/Twitter integration
    • Selective Twitter Status
    • TwitterUpdater
    #emgkb
  • #emgkb
    ?
  • analytics
    #emgkb
  • analytics
    keep an eye on
    • the quality of followers
    • who is following
    • how information is being reacting to
    • big shifts in behavior
    #emgkb
  • analytics
    analytic tools
    • Twitter Grader
    • Twitalyzer
    • Klout
    • PeerIndex
    • Hootsuite
    • Radian6
    #emgkb
  • guidelines
    #emgkb
  • guidelines
    guiding
    • style
    • reactions
    • visually
    • links
    • content
    • hashtags
    • how many
    • staffing
    • goals
    #emgkb
  • teamwork
    #emgkb
  • teamwork
    work together
    • departments
    • units
    • branch campuses
    • personal accounts
    • faculty
    • staff
    • administrators
    #emgkb
  • learn and adapt
    #emgkb
  • learn and adapt
    from mistakes
    • make mistakes
    • twitter is constantly changing
    • it’s all relative
    #emgkb
  • learn and adapt
    what not to do
    • oversell
    • spam
    • over tweet
    • harass
    • take it personally
    #emgkb
  • #emgkb
    ?
  • practice
    Twitter exercise
    • find two Twitter accounts that mention or acknowledge your institution and respond to them, attempt to converse
    • include #emgkb in the tweets, so we may all easily find it
    and/or
    • tweet a question to your audience
    • attempt to get a couple responses
    • include #emgkb and a related #hashtag
    #emgkb
  • examples
    #emgkb
  • examples
    corporate
    higher ed
    • Ford: http://twitter.com/ford
    • Southwest Airlines: http://twitter.com/SouthwestAir
    • WholeFoods: http://twitter.com/wholefoods
    • Starbucks: http://twitter.com/starbucks
    • NHL: http://twitter.com/NHL
    • Chicago Bulls: http://twitter.com/chicagobulls
    • George Washington University: http://twitter.com/GWToday
    • Tufts University: http://twitter.com/TuftsUniversity
    • Marquette University: http://twitter.com/marquetteu
    • Butler Blue II: http://twitter.com/butlerblue2
    • Webster University President: http://twitter.com/websterpres
  • #emgkb
    ?
  • thank you
    #emgkb