• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

EMG Academy KnowledgeBuilder - Developing a Mashup Site

on

  • 534 views

This KnowledgeBuilder is a presentation of the EMG Academy on Developing a Mashup Site. It was presented on April 21, 2011. Learn more about KnowledgeBuilders at ...

This KnowledgeBuilder is a presentation of the EMG Academy on Developing a Mashup Site. It was presented on April 21, 2011. Learn more about KnowledgeBuilders at http://www.emgonline.com/Academy/Pages/EMG-Academy/KnowledgeBuilders.

Getting social is all the rage. But with so many social pages and mediums popping up, audiences are getting lost, participation is fragmenting, and managing all those pages is a nightmare. The answer is to make it easier for audiences, and for managers, to tune into and participate in conversations across your social networks from a central location - a mashup. You'll see how mashups can advance your marketing objectives. Learn the essential building blocks of an engaging mashup site, take a tour of some great mashup "rolemodels" that will get you fired up to build your own, discover what challenges to look out for, and find out the steps you should take before launching your site. Then you'll be set to start mashing!

© 2011 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc.

Statistics

Views

Total Views
534
Views on SlideShare
526
Embed Views
8

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 8

http://www.emgonline.com 8

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    EMG Academy KnowledgeBuilder - Developing a Mashup Site EMG Academy KnowledgeBuilder - Developing a Mashup Site Presentation Transcript

    • Knowledgebuilder
      #emgkb
      April 21, 2011
      developing a mashup site
    • Ineke CaycedoSenior Brand Strategist
      professional delight :: helping organizations take their brands to greater heights by leveraging new marketing mediums
      personal passion :: crisp morning air… a path leading upward… the promise of adventure…
      @javasea80
      ^IC on @emgonline
      #emgkb
    • Stephen BiernackiNew Media Specialist/Account Coordinator
      professional delight :: finding practical and scalable ways for institutions to utilize the newest online services
      personal passion :: creating music that defines my mood, laughing at my hilarious dog, and running… slowly
      ^SB on @emgonline, @sbiernacki
      /sbiernacki
      #emgkb
    • Travis BrockDirector of Business Development
      professional delight :: communicating a brand through social media and professional development
      personal passion :: dad, relaxing in front of the TV when the time can be found, and finding a great gluten-free recipe
      @tbrock111
      ^TB on @emgonline
      #emgkb
    • session outline
      #emgkb
      what is a mashup?
      the marketing benefits
      mashup building blocks
      discussion
    • #emgkb
      instant poll
      do you have a mashup page or pages?
      • yes
      • no
      • we’re working on one
      • we have multiple mashups
      • we have nothing to mash
    • what is a mashup?
      #emgkb
    • what is a mashup?
      taking content from different data sources and creating rich web apps that:
      • present content in a unique, interesting, and engaging way
      • provide a quick and easy way to scan information of interest
      • elevate the user experience
    • what is a mashup?
      #emgkb
    • what is a mashup?
      content must stay fresh!
      #emgkb
    • #emgkb
      ?
    • the marketing benefits
      #emgkb
    • the marketing benefits
      heightened social presence
      • includes more people
      • increases brand engagement
      • positively impact the bottom line
      #emgkb
    • the marketing benefits
      #emgkb
    • the marketing benefits
      #emgkb
    • the marketing benefits
      brand experience
      • connect your brand and your social conversations more closely…but not too closely!
      #emgkb
    • the marketing benefits
      ease of access
      • one-stop social place
      • macro view of campus community
      • stimulates more conversation
      #emgkb
    • the marketing benefits
      focuses social marketing strategy
      • helps better target conversations to audiences
      • corrects overlap
      • identify gaps in outreach
      #emgkb
    • the marketing benefits
      trend spotter
      • identify potential stories
      • spot potential issues
      #emgkb
    • #emgkb
      ?
    • mashup building blocks
      #emgkb
    • mashup building blocks
      1. assess your mashup readiness
      • how many pages?
      • what kind of following?
      • how often do you post?
      • do you have enough content?
      • how would you assess yourself?
      #emgkb
    • #emgkb
      instant poll
      what’s your social rank?
      • don’t use it
      • a rank beginner
      • a reader not a poster
      • i read, i post – don’t tweet
      • up there – post, tweet,
      check in…
    • mashup building blocks
      2. make a list of the content you want to feature
      • what are you trying to accomplish?
      • prioritization vs. equality
      • be ready for dry spells
      #emgkb
    • mashup building blocks
      3. create a wireframe of what you want your mashup to look like
      • will you combine streams?
      • how will users be allowed to navigate?
      • how can you connect the layout to your brand?
      #emgkb
    • mashup building blocks
      recap - some top features to consider
      • keep users on the page
      • allow for commenting
      • know your stream
      • filters are powerful
      • define your networks
      • remember your blogs
      • think about management
      #emgkb
    • mashup building blocks
      4. finally – how will you build it?
      • build it in house
      • off-the shelf
      • Moofwd.com
      • AboutEcho.com
      • R2i Smash.com
      • pre-packaged customized
      • socialSprokit
      #emgkb
    • #emgkb
      ?
    • #emgkb
      thank you