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EMG Academy KnowledgeBuilder - Developing a Mashup Site
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EMG Academy KnowledgeBuilder - Developing a Mashup Site


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This KnowledgeBuilder is a presentation of the EMG Academy on Developing a Mashup Site. It was presented on April 21, 2011. Learn more about KnowledgeBuilders at …

This KnowledgeBuilder is a presentation of the EMG Academy on Developing a Mashup Site. It was presented on April 21, 2011. Learn more about KnowledgeBuilders at

Getting social is all the rage. But with so many social pages and mediums popping up, audiences are getting lost, participation is fragmenting, and managing all those pages is a nightmare. The answer is to make it easier for audiences, and for managers, to tune into and participate in conversations across your social networks from a central location - a mashup. You'll see how mashups can advance your marketing objectives. Learn the essential building blocks of an engaging mashup site, take a tour of some great mashup "rolemodels" that will get you fired up to build your own, discover what challenges to look out for, and find out the steps you should take before launching your site. Then you'll be set to start mashing!

© 2011 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc.

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    • 1. developing a mashup site Knowledgebuilder April 21, 2011 #emgkb
    • 2. Ineke Caycedo Senior Brand Strategist professional delight :: helping organizations take their brands to greater heights by leveraging new marketing mediums personal passion :: crisp morning air… a path leading upward… the promise of adventure… #emgkb @javasea80 ^IC on @emgonline
    • 3. Stephen Biernacki New Media Specialist/Account Coordinator professional delight :: finding practical and scalable ways for institutions to utilize the newest online services personal passion :: creating music that defines my mood, laughing at my hilarious dog, and running… slowly ^SB on @emgonline, @sbiernacki /sbiernacki #emgkb
    • 4. Travis Brock Director of Business Development professional delight :: communicating a brand through social media and professional development personal passion :: dad, relaxing in front of the TV when the time can be found, and finding a great gluten-free recipe #emgkb @tbrock111 ^TB on @emgonline
    • 5. session outline 1. what is a mashup? 2. the marketing benefits 3. mashup building blocks 4. discussion #emgkb
    • 6. instant poll do you have a mashup page or pages? • yes • no • we’re working on one • we have multiple mashups • we have nothing to mash #emgkb
    • 7. what is a mashup? #emgkb
    • 8. what is a mashup? • present content in a unique, interesting, and engaging way • provide a quick and easy way to scan information of interest • elevate the user experience taking content from different data sources and creating rich web apps that:
    • 9. what is a mashup? #emgkb
    • 10. #emgkb what is a mashup? content must stay fresh!
    • 11. #emgkb
    • 12. the marketing benefits #emgkb
    • 13. the marketing benefits #emgkb • includes more people • increases brand engagement • positively impact the bottom line heightened social presence
    • 14. the marketing benefits #emgkb
    • 15. the marketing benefits #emgkb
    • 16. the marketing benefits • connect your brand and your social conversations more closely…but not too closely! brand experience #emgkb
    • 17. the marketing benefits • one-stop social place • macro view of campus community • stimulates more conversation ease of access #emgkb
    • 18. the marketing benefits focuses social marketing strategy #emgkb • helps better target conversations to audiences • corrects overlap • identify gaps in outreach
    • 19. the marketing benefits • identify potential stories • spot potential issues trend spotter #emgkb
    • 20. #emgkb
    • 21. mashup building blocks #emgkb
    • 22. mashup building blocks 1. assess your mashup readiness #emgkb • how many pages? • what kind of following? • how often do you post? • do you have enough content? • how would you assess yourself?
    • 23. instant poll what’s your social rank? • don’t use it • a rank beginner • a reader not a poster • i read, i post – don’t tweet • up there – post, tweet, check in… #emgkb
    • 24. mashup building blocks 2. make a list of the content you want to feature #emgkb • what are you trying to accomplish? • prioritization vs. equality • be ready for dry spells
    • 25. mashup building blocks #emgkb 3. create a wireframe of what you want your mashup to look like • will you combine streams? • how will users be allowed to navigate? • how can you connect the layout to your brand?
    • 26. mashup building blocks • keep users on the page • allow for commenting • know your stream • filters are powerful • define your networks • remember your blogs • think about management recap - some top features to consider #emgkb
    • 27. mashup building blocks • build it in house • off-the shelf • • • R2i • pre-packaged customized • socialSprokit 4. finally – how will you build it? #emgkb
    • 28. #emgkb
    • 29. #emgkb thank you