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This KnowledgeBuilder is a presentation of the EMG Academy on Developing a Mashup Site. It was presented on April 21, 2011. Learn more about KnowledgeBuilders at http://www.emgonline.com/Academy/Pages/EMG-Academy/KnowledgeBuilders.
Getting social is all the rage. But with so many social pages and mediums popping up, audiences are getting lost, participation is fragmenting, and managing all those pages is a nightmare. The answer is to make it easier for audiences, and for managers, to tune into and participate in conversations across your social networks from a central location - a mashup. You'll see how mashups can advance your marketing objectives. Learn the essential building blocks of an engaging mashup site, take a tour of some great mashup "rolemodels" that will get you fired up to build your own, discover what challenges to look out for, and find out the steps you should take before launching your site. Then you'll be set to start mashing!
© 2011 Educational Marketing Group, Inc.
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