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This KnowledgeBuilder is a presentation of the EMG Academy on Build a Successful, Consensus-Based Brand . It was presented on June 1, 2011. Learn more about KnowledgeBuilders at http://www.emgonline.com/Academy/Pages/EMG-Academy/KnowledgeBuilders.
A successful brand platform has the power to energize and mobilize faculty, staff, students, alumni, and friends. It infuses the entire campus community with purpose. It galvanizes faculty and staff to focus and improve their individual performance based on your niche leadership position and your distinctive competitive advantages. It differentiates your institution from competitors, and it guides the allocation of human and economic resources to achieve a unique expression of excellence. It states clearly what you stand for.
How is all of that possible?
The answer lies in a branding process used by colleges across North America. This seminar defines how to stake out a leadership position and build a consensus-driven brand platform.
© 2011 Educational Marketing Group, Inc.
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