facebook.com/emgonline :: twitter.com/emgonline :: youtube.com/emgvideos :: brandmanagersnotebook.wordpress.com<br />5 ste...
X-er.  176.  Selective friender.  Prefer sharing to social games.  Facebook. LinkedIn. Twitter.  Mobile uploads. Favorite ...
Ardent music lover/maker<br />Got love for social<br />Lazy shaver (but not today!)<br />Use LinkedIn more in 2010<br />Fr...
session profile<br />social networking milieu<br />social networking strategy<br />five ways to step it up<br />
milieu<br />landscape, trends, characteristics<br />
the question<br />
landscape<br />
2010 trending...<br />more and more social media policies<br />sharing ≠ email<br />organizations up use of social spaces<...
2010 trending...<br />in the moment<br />location, location, location<br />augmented reality<br />content curation<br />cl...
social marketing<br />people most trust someone like themselves<br />conversation vs. sales pitch<br />casual, personal, i...
social marketing<br />brand loyalty / equity<br />better customer data mining<br />feedback channel<br />increased enrollm...
strategy<br />map, manage, feed<br />
map<br />create a social network map of your brand<br />inventory individuals, units, and groups<br />note effectiveness, ...
mapsocial network presence<br />© Educational Marketing Group, Inc.<br />
mapfacebook brand-map example<br />
manage<br />match audience to content and distribution outlets<br />target passions not demographics<br />develop nomencla...
manageaudiences: passion/interest-based content<br />prospects<br />first-year<br />business<br />communications<br />retu...
managesocial network brand nomenclature example<br />© Educational Marketing Group, Inc.<br />
managecreate policies & guidelines <br />sample guidelines<br />author: itbusiness edge<br />
managecreate policies & guidelines <br />
feed<br />create content<br />videos<br />applications<br />images<br />icons<br />templates<br />develop strategies<br />...
five<br />ways to step it up<br />
be personal<br />
zone play<br />
converse<br />
engage<br />
diversify<br />
thank you<br />recap cloud :: be strategic, map, manage, feed, be personal, play the zone, converse, engage, diversify  <b...
converse with us @<br />socially ::<br />brandmanagersnotebook.wordpress.com<br />twitter.com/EMGonline<br />youtube.com/E...
5 Steps to Making Facebook and Other Social Networks Amazing Marketing Tools
Upcoming SlideShare
Loading in...5
×

5 Steps to Making Facebook and Other Social Networks Amazing Marketing Tools

4,083

Published on

Strategies and ideas to make your social network presence drive your brand's marketing and strategic objectives

© 2010 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc

Published in: Education, Technology, Business
7 Comments
32 Likes
Statistics
Notes
No Downloads
Views
Total Views
4,083
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
7
Likes
32
Embeds 0
No embeds

No notes for slide
  • Transcript of "5 Steps to Making Facebook and Other Social Networks Amazing Marketing Tools"

    1. 1. facebook.com/emgonline :: twitter.com/emgonline :: youtube.com/emgvideos :: brandmanagersnotebook.wordpress.com<br />5 steps to turning facebook<br />into an amazing marketing tool<br />
    2. 2. X-er. 176. Selective friender. Prefer sharing to social games. Facebook. LinkedIn. Twitter. Mobile uploads. Favorite thing: friends found, friends made, friends kept.<br />inekecaycedo<br />twitter.com/javasea80<br />
    3. 3. Ardent music lover/maker<br />Got love for social<br />Lazy shaver (but not today!)<br />Use LinkedIn more in 2010<br />Fruit is ripe and ready to be picked in higher ed<br />stephen biernacki<br />twitter.com/halogoggles<br />
    4. 4. session profile<br />social networking milieu<br />social networking strategy<br />five ways to step it up<br />
    5. 5. milieu<br />landscape, trends, characteristics<br />
    6. 6. the question<br />
    7. 7. landscape<br />}<br />
    8. 8. landscape<br />
    9. 9. 2010 trending...<br />more and more social media policies<br />sharing ≠ email<br />organizations up use of social spaces<br />mobile feeds social addictions<br />more ability to control the stream<br />
    10. 10. 2010 trending...<br />in the moment<br />location, location, location<br />augmented reality<br />content curation<br />clouds<br />convergence<br />mobile payments<br />privacy scarcity<br />
    11. 11. social marketing<br />people most trust someone like themselves<br />conversation vs. sales pitch<br />casual, personal, indirect<br />
    12. 12. social marketing<br />brand loyalty / equity<br />better customer data mining<br />feedback channel<br />increased enrollment / donations<br />
    13. 13. strategy<br />map, manage, feed<br />
    14. 14. map<br />create a social network map of your brand<br />inventory individuals, units, and groups<br />note effectiveness, messaging, number of fans/followers<br />scan for connections and congruencies<br />pay attention to who’s listening<br />facebook<br />social graph application<br />
    15. 15. mapsocial network presence<br />© Educational Marketing Group, Inc.<br />
    16. 16. mapfacebook brand-map example<br />
    17. 17. manage<br />match audience to content and distribution outlets<br />target passions not demographics<br />develop nomenclature<br />create policies & guidelines<br />
    18. 18. manageaudiences: passion/interest-based content<br />prospects<br />first-year<br />business<br />communications<br />returning<br />music<br />online<br />transferring<br />research<br />out-of-state<br />living in england<br />alumni<br />living on campus<br />teachers<br />commuting<br />old school<br />greeks<br />on-campus<br />students<br />online<br />outdoorsy<br />faculty-staff<br />© Educational Marketing Group, Inc.<br />commuters<br />sports fans<br />public<br />
    19. 19. managesocial network brand nomenclature example<br />© Educational Marketing Group, Inc.<br />
    20. 20. managecreate policies & guidelines <br />sample guidelines<br />author: itbusiness edge<br />
    21. 21. managecreate policies & guidelines <br />
    22. 22. feed<br />create content<br />videos<br />applications<br />images<br />icons<br />templates<br />develop strategies<br />offer ideas<br />provide training<br />monitor & provide feedback<br />
    23. 23. five<br />ways to step it up<br />
    24. 24. be personal<br />
    25. 25. zone play<br />
    26. 26. converse<br />
    27. 27. engage<br />
    28. 28. diversify<br />
    29. 29. thank you<br />recap cloud :: be strategic, map, manage, feed, be personal, play the zone, converse, engage, diversify <br />
    30. 30. converse with us @<br />socially ::<br />brandmanagersnotebook.wordpress.com<br />twitter.com/EMGonline<br />youtube.com/EMGVideos<br />facebook.com<br />officially ::<br />303.743.8298<br />emgteam@emgonline.com<br />18690 E. Plaza Drive, Suite 101<br />Parker, CO 80134<br />emgonline.com<br />

    ×