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5 Steps to Making Facebook and Other Social Networks Amazing Marketing Tools
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5 Steps to Making Facebook and Other Social Networks Amazing Marketing Tools

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Strategies and ideas to make your social network presence drive your brand's marketing and strategic objectives …

Strategies and ideas to make your social network presence drive your brand's marketing and strategic objectives

© 2010 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc

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  • Transcript

    • 1. facebook.com/emgonline :: twitter.com/emgonline :: youtube.com/emgvideos :: brandmanagersnotebook.wordpress.com
      5 steps to turning facebook
      into an amazing marketing tool
    • 2. X-er. 176. Selective friender. Prefer sharing to social games. Facebook. LinkedIn. Twitter. Mobile uploads. Favorite thing: friends found, friends made, friends kept.
      inekecaycedo
      twitter.com/javasea80
    • 3. Ardent music lover/maker
      Got love for social
      Lazy shaver (but not today!)
      Use LinkedIn more in 2010
      Fruit is ripe and ready to be picked in higher ed
      stephen biernacki
      twitter.com/halogoggles
    • 4. session profile
      social networking milieu
      social networking strategy
      five ways to step it up
    • 5. milieu
      landscape, trends, characteristics
    • 6. the question
    • 7. landscape
      }
    • 8. landscape
    • 9. 2010 trending...
      more and more social media policies
      sharing ≠ email
      organizations up use of social spaces
      mobile feeds social addictions
      more ability to control the stream
    • 10. 2010 trending...
      in the moment
      location, location, location
      augmented reality
      content curation
      clouds
      convergence
      mobile payments
      privacy scarcity
    • 11. social marketing
      people most trust someone like themselves
      conversation vs. sales pitch
      casual, personal, indirect
    • 12. social marketing
      brand loyalty / equity
      better customer data mining
      feedback channel
      increased enrollment / donations
    • 13. strategy
      map, manage, feed
    • 14. map
      create a social network map of your brand
      inventory individuals, units, and groups
      note effectiveness, messaging, number of fans/followers
      scan for connections and congruencies
      pay attention to who’s listening
      facebook
      social graph application
    • 15. mapsocial network presence
      © Educational Marketing Group, Inc.
    • 16. mapfacebook brand-map example
    • 17. manage
      match audience to content and distribution outlets
      target passions not demographics
      develop nomenclature
      create policies & guidelines
    • 18. manageaudiences: passion/interest-based content
      prospects
      first-year
      business
      communications
      returning
      music
      online
      transferring
      research
      out-of-state
      living in england
      alumni
      living on campus
      teachers
      commuting
      old school
      greeks
      on-campus
      students
      online
      outdoorsy
      faculty-staff
      © Educational Marketing Group, Inc.
      commuters
      sports fans
      public
    • 19. managesocial network brand nomenclature example
      © Educational Marketing Group, Inc.
    • 20. managecreate policies & guidelines
      sample guidelines
      author: itbusiness edge
    • 21. managecreate policies & guidelines
    • 22. feed
      create content
      videos
      applications
      images
      icons
      templates
      develop strategies
      offer ideas
      provide training
      monitor & provide feedback
    • 23. five
      ways to step it up
    • 24. be personal
    • 25. zone play
    • 26. converse
    • 27. engage
    • 28. diversify
    • 29. thank you
      recap cloud :: be strategic, map, manage, feed, be personal, play the zone, converse, engage, diversify
    • 30. converse with us @
      socially ::
      brandmanagersnotebook.wordpress.com
      twitter.com/EMGonline
      youtube.com/EMGVideos
      facebook.com
      officially ::
      303.743.8298
      emgteam@emgonline.com
      18690 E. Plaza Drive, Suite 101
      Parker, CO 80134
      emgonline.com

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