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5 Steps to Making Facebook and Other Social Networks Amazing Marketing Tools

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Strategies and ideas to make your social network presence drive your brand's marketing and strategic objectives ...

Strategies and ideas to make your social network presence drive your brand's marketing and strategic objectives

© 2010 Educational Marketing Group, Inc.
All rights reserved. This document contains protected intellectual property. The information and materials contained herein may not be duplicated, reproduced, or distributed in any manner whatsoever without the prior written consent of Educational Marketing Group, Inc

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5 Steps to Making Facebook and Other Social Networks Amazing Marketing Tools 5 Steps to Making Facebook and Other Social Networks Amazing Marketing Tools Presentation Transcript

  • facebook.com/emgonline :: twitter.com/emgonline :: youtube.com/emgvideos :: brandmanagersnotebook.wordpress.com
    5 steps to turning facebook
    into an amazing marketing tool
  • X-er. 176. Selective friender. Prefer sharing to social games. Facebook. LinkedIn. Twitter. Mobile uploads. Favorite thing: friends found, friends made, friends kept.
    inekecaycedo
    twitter.com/javasea80
  • Ardent music lover/maker
    Got love for social
    Lazy shaver (but not today!)
    Use LinkedIn more in 2010
    Fruit is ripe and ready to be picked in higher ed
    stephen biernacki
    twitter.com/halogoggles
  • session profile
    social networking milieu
    social networking strategy
    five ways to step it up
  • milieu
    landscape, trends, characteristics
  • the question
  • landscape
    }
  • landscape
  • 2010 trending...
    more and more social media policies
    sharing ≠ email
    organizations up use of social spaces
    mobile feeds social addictions
    more ability to control the stream
  • 2010 trending...
    in the moment
    location, location, location
    augmented reality
    content curation
    clouds
    convergence
    mobile payments
    privacy scarcity
  • social marketing
    people most trust someone like themselves
    conversation vs. sales pitch
    casual, personal, indirect
  • social marketing
    brand loyalty / equity
    better customer data mining
    feedback channel
    increased enrollment / donations
  • strategy
    map, manage, feed
  • map
    create a social network map of your brand
    inventory individuals, units, and groups
    note effectiveness, messaging, number of fans/followers
    scan for connections and congruencies
    pay attention to who’s listening
    facebook
    social graph application
  • mapsocial network presence
    © Educational Marketing Group, Inc.
  • mapfacebook brand-map example
  • manage
    match audience to content and distribution outlets
    target passions not demographics
    develop nomenclature
    create policies & guidelines
  • manageaudiences: passion/interest-based content
    prospects
    first-year
    business
    communications
    returning
    music
    online
    transferring
    research
    out-of-state
    living in england
    alumni
    living on campus
    teachers
    commuting
    old school
    greeks
    on-campus
    students
    online
    outdoorsy
    faculty-staff
    © Educational Marketing Group, Inc.
    commuters
    sports fans
    public
  • managesocial network brand nomenclature example
    © Educational Marketing Group, Inc.
  • managecreate policies & guidelines
    sample guidelines
    author: itbusiness edge
  • managecreate policies & guidelines
  • feed
    create content
    videos
    applications
    images
    icons
    templates
    develop strategies
    offer ideas
    provide training
    monitor & provide feedback
  • five
    ways to step it up
  • be personal
  • zone play
  • converse
  • engage
  • diversify
  • thank you
    recap cloud :: be strategic, map, manage, feed, be personal, play the zone, converse, engage, diversify
  • converse with us @
    socially ::
    brandmanagersnotebook.wordpress.com
    twitter.com/EMGonline
    youtube.com/EMGVideos
    facebook.com
    officially ::
    303.743.8298
    emgteam@emgonline.com
    18690 E. Plaza Drive, Suite 101
    Parker, CO 80134
    emgonline.com