5 Steps to Making Facebook and Other Social Networks Amazing Marketing Tools

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Strategies and ideas to make your social network presence drive your brand's marketing and strategic objectives

© 2010 Educational Marketing Group, Inc.
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  • 5 Steps to Making Facebook and Other Social Networks Amazing Marketing Tools

    1. facebook.com/emgonline :: twitter.com/emgonline :: youtube.com/emgvideos :: brandmanagersnotebook.wordpress.com<br />5 steps to turning facebook<br />into an amazing marketing tool<br />
    2. X-er. 176. Selective friender. Prefer sharing to social games. Facebook. LinkedIn. Twitter. Mobile uploads. Favorite thing: friends found, friends made, friends kept.<br />inekecaycedo<br />twitter.com/javasea80<br />
    3. Ardent music lover/maker<br />Got love for social<br />Lazy shaver (but not today!)<br />Use LinkedIn more in 2010<br />Fruit is ripe and ready to be picked in higher ed<br />stephen biernacki<br />twitter.com/halogoggles<br />
    4. session profile<br />social networking milieu<br />social networking strategy<br />five ways to step it up<br />
    5. milieu<br />landscape, trends, characteristics<br />
    6. the question<br />
    7. landscape<br />}<br />
    8. landscape<br />
    9. 2010 trending...<br />more and more social media policies<br />sharing ≠ email<br />organizations up use of social spaces<br />mobile feeds social addictions<br />more ability to control the stream<br />
    10. 2010 trending...<br />in the moment<br />location, location, location<br />augmented reality<br />content curation<br />clouds<br />convergence<br />mobile payments<br />privacy scarcity<br />
    11. social marketing<br />people most trust someone like themselves<br />conversation vs. sales pitch<br />casual, personal, indirect<br />
    12. social marketing<br />brand loyalty / equity<br />better customer data mining<br />feedback channel<br />increased enrollment / donations<br />
    13. strategy<br />map, manage, feed<br />
    14. map<br />create a social network map of your brand<br />inventory individuals, units, and groups<br />note effectiveness, messaging, number of fans/followers<br />scan for connections and congruencies<br />pay attention to who’s listening<br />facebook<br />social graph application<br />
    15. mapsocial network presence<br />© Educational Marketing Group, Inc.<br />
    16. mapfacebook brand-map example<br />
    17. manage<br />match audience to content and distribution outlets<br />target passions not demographics<br />develop nomenclature<br />create policies & guidelines<br />
    18. manageaudiences: passion/interest-based content<br />prospects<br />first-year<br />business<br />communications<br />returning<br />music<br />online<br />transferring<br />research<br />out-of-state<br />living in england<br />alumni<br />living on campus<br />teachers<br />commuting<br />old school<br />greeks<br />on-campus<br />students<br />online<br />outdoorsy<br />faculty-staff<br />© Educational Marketing Group, Inc.<br />commuters<br />sports fans<br />public<br />
    19. managesocial network brand nomenclature example<br />© Educational Marketing Group, Inc.<br />
    20. managecreate policies & guidelines <br />sample guidelines<br />author: itbusiness edge<br />
    21. managecreate policies & guidelines <br />
    22. feed<br />create content<br />videos<br />applications<br />images<br />icons<br />templates<br />develop strategies<br />offer ideas<br />provide training<br />monitor & provide feedback<br />
    23. five<br />ways to step it up<br />
    24. be personal<br />
    25. zone play<br />
    26. converse<br />
    27. engage<br />
    28. diversify<br />
    29. thank you<br />recap cloud :: be strategic, map, manage, feed, be personal, play the zone, converse, engage, diversify <br />
    30. converse with us @<br />socially ::<br />brandmanagersnotebook.wordpress.com<br />twitter.com/EMGonline<br />youtube.com/EMGVideos<br />facebook.com<br />officially ::<br />303.743.8298<br />emgteam@emgonline.com<br />18690 E. Plaza Drive, Suite 101<br />Parker, CO 80134<br />emgonline.com<br />

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