#SkylineKC @bestofjess @emfluence
FIND ONE OF THESE?
GO HERE>>
http://emfl.us/W0Ed
#SkylineKC @bestofjess @emfluence
#SkylineKC @bestofjess @emfluence
Jessica Best
Community Director, emfluence
jbest@emfluence.com
@bestofjess
#SkylineKC @bestofjess @emfluence
Social media =
» Web- and mobile-enabled marketing and
engagement channels
» that allow ...
#SkylineKC @bestofjess @emfluence
Why do you marketers care? Let’s follow the money…
Billions are being spent online by sm...
#SkylineKC @bestofjess @emfluence
» 34% of the worlds population (2.4 billion
people) are on the internet as of June 2012....
#SkylineKC @bestofjess @emfluence
» Low barrier to entry
» Immediate
» Trackable
» Cost effective
» Connects with communit...
#SkylineKC @bestofjess @emfluence
Social media is NOT:
» A strategy
» A stand-alone channel
» A magic pathway to success
S...
#SkylineKC @bestofjess @emfluence
» The boss said so and everyone is doing it
» Sales and Marketing
» Branding
» Web Traff...
#SkylineKC @bestofjess @emfluence
» What’s your capacity?
» Where is your audience?
#SkylineKC @bestofjess @emfluence
» Which channel(s) are right for you?
» What’s your capacity?
» Where is your audience?
...
#SkylineKC @bestofjess @emfluence
» One billion monthly active
users as of October 2012.
» 584 million daily active users
...
#SkylineKC @bestofjess @emfluence
» over 500 million active
users as of 2012
» generating over 340 million
tweets daily
» ...
#SkylineKC @bestofjess @emfluence
» Over 800 million unique users
visit YouTube each month
» Over 4 billion hours of video...
#SkylineKC @bestofjess @emfluence
» 48.7 million unique visitors
in February of 2013
» 50% have a household
income of $50k...
#SkylineKC @bestofjess @emfluence
» The world’s largest
professional network on the
Internet with more than 187
million me...
#SkylineKC @bestofjess @emfluence
» Globally, there are about 3.3 billion email
and there will be 4.3 billion by 2016.
» 8...
#SkylineKC @bestofjess @emfluence
» 91% of Adult Americans have
cell phones (Pew, June 2013)
» 97% of text messages are re...
#SkylineKC @bestofjess @emfluence
» Have measurable goals
» Engage
» Act like a human
» Have a social media policy
» Monit...
#SkylineKC @bestofjess @emfluence
#SkylineKC @bestofjess @emfluence
#SkylineKC @bestofjess @emfluence
» Have a plan – start well in advance
» Build hype across multiple channels
» Ex. Who’s ...
#SkylineKC @bestofjess @emfluence
#SkylineKC @bestofjess @emfluence
» Make your own life easier with social media
#SkylineKC @bestofjess @emfluence
» Combine social messaging with targeted phone calls and
direct mail.
» Be a multi-chann...
#SkylineKC @bestofjess @emfluence
» ENGAGE! Go big
#SkylineKC @bestofjess @emfluence
» ENGAGE! Go big
» Attend sessions
» Tweet notes
» Have an opinion
» You are branding wi...
#SkylineKC @bestofjess @emfluence
» Listen & respond to what’s
already out there
» … especially if it’s about YOU.
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Social Media for Trade Shows for Skyline KC

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Social Media for Trade Shows for Skyline KC

  1. 1. #SkylineKC @bestofjess @emfluence FIND ONE OF THESE? GO HERE>> http://emfl.us/W0Ed
  2. 2. #SkylineKC @bestofjess @emfluence
  3. 3. #SkylineKC @bestofjess @emfluence Jessica Best Community Director, emfluence jbest@emfluence.com @bestofjess
  4. 4. #SkylineKC @bestofjess @emfluence Social media = » Web- and mobile-enabled marketing and engagement channels » that allow individuals and/or groups to generate content, » exchange content, » engage in peer-to-peer conversations. @
  5. 5. #SkylineKC @bestofjess @emfluence Why do you marketers care? Let’s follow the money… Billions are being spent online by smart marketers. Of all digital channels, social and mobile are growing at the fastest pace.
  6. 6. #SkylineKC @bestofjess @emfluence » 34% of the worlds population (2.4 billion people) are on the internet as of June 2012. (Source: Internet World Stats) » 62% of people on the internet use it to connect to social media. (Source: Webmarketing123) » 92% of people share content with their friends via social networks. (Source: AOL/Nielsen)
  7. 7. #SkylineKC @bestofjess @emfluence » Low barrier to entry » Immediate » Trackable » Cost effective » Connects with community » Strong Return on Investment @
  8. 8. #SkylineKC @bestofjess @emfluence Social media is NOT: » A strategy » A stand-alone channel » A magic pathway to success Social Media IS a strong component in a good multi- channel marketing strategy. » (social+ email + direct mail + tradeshow booth)
  9. 9. #SkylineKC @bestofjess @emfluence » The boss said so and everyone is doing it » Sales and Marketing » Branding » Web Traffic » Customer Support » Reputation Management » Hiring » SEO Understand why you want to utilize these channels and what you want to accomplish.
  10. 10. #SkylineKC @bestofjess @emfluence » What’s your capacity? » Where is your audience?
  11. 11. #SkylineKC @bestofjess @emfluence » Which channel(s) are right for you? » What’s your capacity? » Where is your audience? » Stick with the majors.
  12. 12. #SkylineKC @bestofjess @emfluence » One billion monthly active users as of October 2012. » 584 million daily active users on average in September 2012. » 604 million monthly active users who used Facebook mobile products as of September 30, 2012.
  13. 13. #SkylineKC @bestofjess @emfluence » over 500 million active users as of 2012 » generating over 340 million tweets daily » handling over 1.6 billion search queries per day
  14. 14. #SkylineKC @bestofjess @emfluence » Over 800 million unique users visit YouTube each month » Over 4 billion hours of video are watched each month on YouTube » 72 hours of video are uploaded to YouTube every minute
  15. 15. #SkylineKC @bestofjess @emfluence » 48.7 million unique visitors in February of 2013 » 50% have a household income of $50k+ » 72% female
  16. 16. #SkylineKC @bestofjess @emfluence » The world’s largest professional network on the Internet with more than 187 million members in 2012. » LinkedIn members will perform 5.3 billion professionally-oriented searches in 2012.
  17. 17. #SkylineKC @bestofjess @emfluence » Globally, there are about 3.3 billion email and there will be 4.3 billion by 2016. » 86% of people have willingly given their email (“opted in”) to a retailer » The Direct Marketing Association cites the average ROI (Return On Investment) for email marketing at $28 returned for every dollar spent » 37% of direct marketers report that email delivers their strongest ROI. More than direct mail at 33%.
  18. 18. #SkylineKC @bestofjess @emfluence » 91% of Adult Americans have cell phones (Pew, June 2013) » 97% of text messages are read by the recipient within 15 minutes of receiving it (Nielsen)
  19. 19. #SkylineKC @bestofjess @emfluence » Have measurable goals » Engage » Act like a human » Have a social media policy » Monitor » Track, measure and improve @
  20. 20. #SkylineKC @bestofjess @emfluence
  21. 21. #SkylineKC @bestofjess @emfluence
  22. 22. #SkylineKC @bestofjess @emfluence » Have a plan – start well in advance » Build hype across multiple channels » Ex. Who’s heading to the DMA conference this year? Our team will be at booth 914! Stop by for the show’s best swag. @
  23. 23. #SkylineKC @bestofjess @emfluence
  24. 24. #SkylineKC @bestofjess @emfluence » Make your own life easier with social media
  25. 25. #SkylineKC @bestofjess @emfluence » Combine social messaging with targeted phone calls and direct mail. » Be a multi-channel marketer. » Try to schedule fixed meeting times in advance. » Give them a good reason to visit you.
  26. 26. #SkylineKC @bestofjess @emfluence » ENGAGE! Go big
  27. 27. #SkylineKC @bestofjess @emfluence » ENGAGE! Go big » Attend sessions » Tweet notes » Have an opinion » You are branding with every post » Ask questions, start conversations
  28. 28. #SkylineKC @bestofjess @emfluence » Listen & respond to what’s already out there » … especially if it’s about YOU.
  29. 29. #SkylineKC @bestofjess @emfluence WANT ANOTHER CHANCE TO REGISTER? http://emfl.us/W0Ed
  30. 30. #SkylineKC @bestofjess @emfluence » Follow up » Post a post-show summary of notes/tweets » Send email » Make phone calls » Focus on A, B, C leads appropriately » Use a CRM
  31. 31. #SkylineKC @bestofjess @emfluence Jessica Best Community Director, emfluence jbest@emfluence.com @bestofjess
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