Social Media Strategy - Target Your Audience & Build Your Voice
Upcoming SlideShare
Loading in...5
×
 

Social Media Strategy - Target Your Audience & Build Your Voice

on

  • 1,081 views

How can your early stage startup develop a successful social media strategy? ...

How can your early stage startup develop a successful social media strategy?

Are you trying to find your audience online but don't know how? Should your brand be 'LOL'ing all over Facebook? With interactive case studies, we'll explore how your startup can find target users on social media, as well as develop your brand's personality and voice. If you don't know where to start with social media or just need to amp up your user acquisition, this class is for you.

Statistics

Views

Total Views
1,081
Views on SlideShare
1,075
Embed Views
6

Actions

Likes
1
Downloads
21
Comments
0

1 Embed 6

https://twitter.com 6

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Strategy - Target Your Audience & Build Your Voice Social Media Strategy - Target Your Audience & Build Your Voice Presentation Transcript

    • @eric3000 SOCIAL  MEDIA   STRATEGY:   TARGET  YOUR   AUDIENCE  &  BUILD   YOUR  VOICE  
    • @eric3000 Where You Can Find Today’s Slides! http://www.bit.ly/emetelka!
    • @eric3000 Introductions! ☐ Name! ☐ What you’re working on! ☐ Goals for today! ! !
    • @eric3000 I'm Eric Metelka, User Acquisition Manager at G2 Crowd. I am a former management consultant and the former digital marketing manager at BestVendor.! @eric3000!
    • @eric3000 My Goals for Today! Ø  You understand which social media platform is best for you! Ø  You are able to find social media influencers in your vertical! Ø  You can create a brand voice document that defines how you talk to your audience!
    • @eric3000 What I’m Going to Cover! ☐ Introduction – 10 mins! ☐ Understand Social Platforms – 20 mins! ☐ Find Your Audience – 30 mins! ☐ Develop Your Voice – 20 mins! ☐ Conclusion/Questions – 10 mins! ! ✔
    • @eric3000 UNDERSTAND SOCIAL PLATFORMS!
    • @eric3000
    • @eric3000 <  15%  OF  INBOUND  TRAFFIC!  
    • @eric3000 What Google Cares About!
    • @eric3000 What Google Cares About! GOOGLE+  
    • @eric3000
    • @eric3000
    • @eric3000 Facebook Is the Most Popular!
    • @eric3000 Pinterest Users Purchase More!
    • @eric3000 Pinterest Is Growing Revenue Share!
    • @eric3000 Heavily Engaged Communities on Twitter!
    • @eric3000 FIND YOUR AUDIENCE!
    • @eric3000 Audience Targeting!
    • @eric3000 Audience Targeting!
    • @eric3000
    • @eric3000 How Would You Use Social Media to Find Travefy’s Audience?! ! ! •  Which platforms would you use?! •  How would you identify influencers?! •  Would you use any paid ads?!
    • @eric3000
    • @eric3000
    • @eric3000 Where Is My Audience?! •  Form hypotheses of possible targets - personas! •  Find a micro-community of the target and engage with them!
    • @eric3000 Who Follows Your Competitors!
    • @eric3000 Sort by Authority!
    • @eric3000 How to Measure Authority! •  Number of followers! •  Number of retweets! •  Klout score! •  Kred score!
    • @eric3000 Double-Sort by Retweets of Others!
    • @eric3000 DON’T JUST PROMOTE YOURSELF!
    • @eric3000 Tools!
    • @eric3000 DEVELOP YOUR VOICE!
    • @eric3000
    • @eric3000 HERO  
    • @eric3000 HERO  JOKER  
    • @eric3000 HERO   MENTOR  JOKER   THE   LOVERS   REBEL   HERO  
    • @eric3000 Personality Archetypes!
    • @eric3000
    • @eric3000
    • @eric3000
    • @eric3000
    • @eric3000 UBER   LYFT  
    • @eric3000
    • @eric3000
    • @eric3000 How Does Your Personality Manifest?! ! ! •  Use your own company brand! •  What is your personality archetype?! •  Write an example tweet or Facebook post!
    • @eric3000 Personality Archetypes!
    • @eric3000 A WELL DEFINED VOICE BREEDS CONSISTANCY AND HELPS MAKE CONTENT ENGAGING!
    • @eric3000 Voice Document Outline! •  Brand – Value Prop & Archetype! •  Target Audience!
    • @eric3000 Voice Document Outline! •  Brand – Value Prop & Archetype! •  Target Audience! •  Personality Traits! •  What  is  your  brand  passionate   about?   •  What  is  it  striving  for?   •  What  does  it  find  fascinaGng?   •  What  books  are  on  its  coffee  table?   •  What  are  its  guilty  pleasures?   •  Who  are  its  friends?  
    • @eric3000 Voice Document Outline! •  Brand – Value Prop & Archetype! •  Target Audience! •  Personality Traits! •  Language – Words to use and not to use! •  Does  your  brand  use  contracGons?   •  Does  it  use  Slang?   •  Does  your  brand  “love”  or  hate”   things?   •  Does  your  brand  whisper  or  shout?   •  Is  your  brand  smiling,  smirking  or   yawning?   •  What  punctuaGon  does  your  brand   use?  
    • @eric3000 Voice Document Outline! •  Brand – Value Prop & Archetype! •  Target Audience! •  Personality Traits! •  Language – Words to use and not to use! •  Content Examples!
    • @eric3000 Engaging   Listening   CreaDng  Sharing   Curator   The  brand  surfaces  and  shares  the   most  interesGng  content  shared  by   its  audience  who  appreciates  the   chance  to  reach  a  large  audience     Tastemaker   The  brand  creates  engaging  content   that  dictates  trends  to  its  fans  and  a   broader  audience   ConversaDonalist   The  brand  is  great  at  conversing  with   its  audience  which  is  looking  for  two-­‐ way  communicaGon  and  customer   service   Explorer   The  brand  is  experimenGng  with   ways  to  interact  with  its  audience  by   seeing  what  content  creates   engagement     Social Media Brand Personality Matrix!
    • @eric3000 CONCLUSION!
    • @eric3000 USE THE CORRECT SOCIAL PLATFORMS FOR YOUR AUDIENCE!
    • @eric3000 TARGET AND ADD VALUE TO MICRO-COMMUNITIES OF POTENTIAL USERS!
    • @eric3000 KNOW AND UNDERSTAND YOUR BRAND VOICE!
    • @eric3000 CREATE A VOICE DOCUMENT TO BUILD A CONSISTENT BRAND PERSONALITY!
    • @eric3000 Questions?!
    • @eric3000 Digital Marketing Reading List! Ø Kissmetrics Blog -http://blog.kissmetrics.com/! Ø Andrew Chen – http://andrewchen.co! Ø Rand Fishkin – http://moz.com/rand! Ø SEOMoz blog – http://SEOmoz.org/blog! Ø Inbound – http://inbound.org! Ø Slideshare - http://www.slideshare.net/!
    • @eric3000 Email: e.metelka@gmail.com! Twitter: @eric3000! LinkedIn: /in/emetelka! Facebook: /e.metelka! ! Download Slides: www.slideshare.net/emetelka/! Sign up for