How to Rock Your Social Media Engagement

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What is the right way to engage your audience on different platforms? How often should you be posting new content? How does the Google+ algorithm work? With interactive case studies, we'll explore how your startup can maximize its exposure on each social media platform you post on. If you want to go deep on Facebook, twitter, LinkedIn, Google+, and Pinterest, this class is for you.

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  • Say these with me
  • Say these with me
  • Tools
  • Postrocket
  • Interactive: why does this perform better?
  • Interactive: why does this perform better?
  • Buffer
  • Interactive: is this click-through or share?
  • Interactive: is this click-through or share?
  • Interactive: is this click-through or share?
  • Interactive: Nasa in 2011, was one of the fastest growing brands on Google+. Why were they so engaging?
  • Club Monaco - #culturecode
  • Say these with me
  • Say these with me
  • Pick someone you want to contact – an investor, influencer, vendor, etc. Write a post and tell me how it will get them to engage with you
  • Say these with me
  • How to Rock Your Social Media Engagement

    1. 1. How To Rock Your Social Media Engagement @eric3000 @eric3000
    2. 2. Where You Can Find Today’s Slides http://www.bit.ly/emetelka @eric3000
    3. 3. Introductions ☐ Name ☐ What you’re working on ☐ Goals for today @eric3000
    4. 4. I'm Eric Metelka, Manager Manager at G2 Crowd. I am a former management consultant, Columbia Business School MBA, and the former Marketing Manager at BestVendor. @eric3000 @eric3000
    5. 5. Goals for Today • How to optimize your content for each platform • How often you should be posting new content • How to you engage influencers • How do you bootstrap promotion of your content @eric3000
    6. 6. What We’re Going to Cover ✔ ☐ Introduction – 15 mins ☐ Platforms – 45 mins ☐ Influencer Engagement – 20 mins ☐ Conclusion/Questions – 10 mins @eric3000
    7. 7. Platforms @eric3000
    8. 8. Social Media Communication Guidelines Posts and tweets should have as many of these attributes as possible • • • • • • • • Helpful Useful Timely Informative Relevant Practical Actionable Generous • • • • • Credible Brief Entertaining Fun Occasionally funny @eric3000
    9. 9. Social Media Communication Guidelines “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Gary Vaynerchuk @eric3000
    10. 10. @eric3000
    11. 11. @eric3000 Go Where Your Customers Are
    12. 12. @eric3000
    13. 13. @eric3000 @eric3000
    14. 14. @eric3000 @eric3000
    15. 15. @eric3000 @eric3000
    16. 16. @eric3000 Why Does Oreo’s Post Perform Well?
    17. 17. @eric3000 Why Does Twix’s Post Perform Well?
    18. 18. @eric3000
    19. 19. Duality of Posting Goals Post for ClickThrough Post for Sharing A headline that makes people want to know more A headline with a complete informative thought @eric3000
    20. 20. Is WWE’s Post Optimized for Sharing or Click-through? @eric3000
    21. 21. The Most Retweeted Tweet of All Time @eric3000
    22. 22. Riding a Trend to Build Audience @eric3000
    23. 23. @eric3000 Capture Leads with Lead Generation Cards
    24. 24. How To Set Up Lead Generation @eric3000
    25. 25. How to Participate in Tweetchats • Find a twitter chat to participate in – http://tweetchat.com/ • Set up monitoring for the hashtag @eric3000
    26. 26. Tweetchat Do’s & Don’ts • DO introduce yourself – You may even warn followers you’re about to chat • DO use the hashtag on your tweets • DON’T use the hashtag of you go off-topic • DO retweet if you like another person’s comments • DO reach out to individual users, but keep it on-topic • DON’T use the chat to promote your own product/service • DO act genuinely and help others @eric3000
    27. 27. @eric3000
    28. 28. • Rich content (like Facebook) • A chronological stream (like Twitter) • …with exceptions @eric3000
    29. 29. @eric3000 Sample Google+ Stream
    30. 30. Google+ Auto-Generates Hashtags @eric3000
    31. 31. Pictures Up To 2048 Pixels @eric3000 Largest pictures of any social network
    32. 32. Influencers Organized – Google+ Shared Circles www.bit.ly/gpluscircles @eric3000
    33. 33. How Was NASA Able to@eric3000 Following on Google+? Grow Its
    34. 34. @eric3000
    35. 35. Set Up Your Company Profile & Post Updates Reach a network of professionals @eric3000
    36. 36. Can Ask Followers@eric3000 to Recommend Products
    37. 37. Groups Have Attractive Audiences @eric3000
    38. 38. Be An Influencer – Ask Helpful Questions @eric3000
    39. 39. @eric3000
    40. 40. What Is Pinterest? Pinterest is a visual pinboard that allows consumers to discover and share pictures, called pins about products and services that they love and desire, centered on interests, lifestyles and planning. @eric3000
    41. 41. @eric3000 Pinterest Was Built to Curate
    42. 42. What Uses Hashtags @eric3000
    43. 43. @eric3000 Group Boards Grow Visibility
    44. 44. “Content is king, but context is God” – Gary Vaynerchuk @eric3000
    45. 45. Multi-Platform @eric3000
    46. 46. Multi-Platform Example: Kate Spade Blog @eric3000
    47. 47. @eric3000 Embrace Each Platform with Native Content
    48. 48. @eric3000 Keep Design Consistent
    49. 49. @eric3000 Keep Design Consistent
    50. 50. @eric3000 Don’t Just Share Your Own Stuff
    51. 51. Leverage Your Communities “It’s important to use the platform where you have the most data to drive traffic to the new one” – Gary Vaynerchuk @eric3000
    52. 52. Influencer Engagement @eric3000
    53. 53. Make a stalking strategy • Identify who you want to outreach to – See social media strategy @eric3000
    54. 54. Make a stalking strategy • Identify who you want to outreach to – See social media strategy • Figure out your “ask” – Guest blog? Feedback? Referral? @eric3000
    55. 55. Make a stalking strategy • Identify who you want to outreach to – See social media strategy • Figure out your “ask” – Guest blog? Feedback? Referral? • Find them EVERYWHERE – Use tools like Rapportive or Nimble to find all social accounts @eric3000
    56. 56. Make a stalking strategy • Identify who you want to outreach to – See social media strategy • Figure out your “ask” – Guest blog? Feedback? Referral? • Find them EVERYWHERE – Use tools like Rapportive or Nimble to find all social accounts • Engage! @eric3000
    57. 57. Promote Them @eric3000
    58. 58. Send Bait @eric3000
    59. 59. Validate, State, React 1. Validate – Compliment genuinely 2. State – Show you understand them 3. React – Ask a question @eric3000
    60. 60. Validate, State, React @eric3000
    61. 61. @eric3000 How Would You Engage?
    62. 62. @eric3000 Why Didn’t This Work?
    63. 63. Conclusion @eric3000
    64. 64. Knowing the Right Formula for Each Platform Will Increase Engagement @eric3000
    65. 65. Bootstrap Your Distribution with Chats and Groups @eric3000
    66. 66. Validate, State, React @eric3000
    67. 67. Don’t Just Share Your Own Stuff @eric3000
    68. 68. “Success is social media boils down to three things: understanding the nuances of your platform, using a distinct voice, and driving your business goals” – Gary Vaynerchuk @eric3000
    69. 69. Questions? @eric3000
    70. 70. Social Media Reading List  Kissmetrics Blog -http://blog.kissmetrics.com/  SEOMoz blog – http://SEOmoz.org/blog  Inbound – http://inbound.org  Slideshare - http://www.slideshare.net/  Jab, Jab, Jab, Right Hook – Gary Vaynerchuk @eric3000
    71. 71. THANK YOU! Email: e.metelka@gmail.com Twitter: @eric3000 Sign up for my newsletter and receive a free guide to creating social media campaigns: www.bit.ly/fsmnews @eric3000

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