Before we get onto all the sexy pie charts and measurements…Often measurement and monitoring of social is lumped into one big group – but we need to break things down. The context of the social messages we’re measuring is crucial to understanding success!
Measuring social media - updated
Measuring social media
Emerson Povey, Digital Communities Editor
How many people am I talking to?
What makes more people join & follow us?
How many of them are listening?
How many of them are talking to/about us?
How many of them are doing something?
Are we changing long-term behaviour?
Peer sharing – both when asked to do
so, and ‘organic’ sharing
Measuring 'reach' & 'engagement'
(Who's seen it & done something?)
Do you know what your best update on
Facebook was this week?
Do you know – for sure – any correlation
between your best updates in the last 6