Before we get onto all the sexy pie charts and measurements…Often measurement and monitoring of social is lumped into one big group – but we need to break things down. The context of the social messages we’re measuring is crucial to understanding success!
Measuring social media
Emerson Povey, Digital Communities Editor
How many people am I talking to?
What makes more people join & follow us?
How many of them are listening?
How many of them are talking to/about us?
How many of them are doing something?
Are we changing long-term behaviour?
Peer sharing – both when asked to do
so, and ‘organic’ sharing
Measuring 'reach' & 'engagement'
(Who's seen it & done something?)
Do you know what your best update on
Facebook was this week?
Do you know – for sure – any correlation
between your best updates in the last 6