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FIU Social Media Primer
 

FIU Social Media Primer

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Internal Presentation on Social Media to staff

Internal Presentation on Social Media to staff

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    FIU Social Media Primer FIU Social Media Primer Presentation Transcript

    • Social Media Primer
      by Matt & Eddie
    • Topics
      What is Social Media
      The Tools: blogs, facebook, twitter
      FIU’s social media sites and accounts
      How has it changed the way we work
    • What is Social Media
      Social Media is
      a category of sites that is based on user participation and user-generated content
      an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures
    • What is Social Media
    • What is Social Media
      It has shifted how we communicate, it has democratized communications
      "We" are the influencers
      We get our info faster than traditional media 
      It is a force to be reckoned with 
      Users expect you to be there 
      Transparent, inclusive, authentic, customer driven
      Create opportunities for people to feel ownership of the brand
    • Tools: blogs, facebook, twitter
      Blogs
    • Tools: blogs, facebook, twitter
      Blogs
      http://www.youtube.com/watch?v=NN2I1pWXjXI
    • Tools: blogs, facebook, twitter
       
      New York Times
      CNN
      Wall Street Journal
      The Washington Post
      NEWS@FIU
      Biznews.fiu.edu
       
    • Tools: blogs, facebook, twitter
      Social Networks
      http://www.youtube.com/watch?v=6a_KF7TYKVc
    • Tools: blogs, facebook, twitter
      250 million users
       
      If it were a country, it would be the 4th largest in the world
      - profile
      - group
      - page
      Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.
    • Facebook
      Myspace
      Twitter
      Linkedin
      Gen Z
      61%
      65%
      9%
      0%
      Gen Y
      65%
      75%
      14%
      9%
      Gen X
      76%
      57%
      18%
      13%
      Baby Boomers
      73%
      40%
      13%
      13%
      WWII Gen
      90%
      23%
      17%
      4%
      Tools: blogs, facebook, twitter
      Social Networking Sites Used by US Social Network Users, by Generation, May 2009 
      (% of Respondents in each group)
      Source: Anderson Analytics, "Social Network A& U Profiler, provided by emarketer, July 13, 2009
    • Tools: blogs, facebook, twitter
      Twitter
      http://www.youtube.com/watch?v=jGbLWQYJ6iM
    • Tools: blogs, facebook, twitter
      Twitter
      @fiuconnection
    • Tools: blogs, facebook, twitter
      Twitter
      @fiunews
      1,119 Followers
    • Tools: blogs, facebook, twitter
      youtube.com/floridainternational
      140 videos uploaded
      95K video views
      212 subscribers
      twitter.com
      @FIUNews - 1119 followers
      @FIUconnection
      flickr.com/fiu
      2,839 images
      105 marked as favorites
      219,738 views
      facebook.com/floridainternational
      6,126 fans
      197 interactions/week
      issuu.com
      10 issues posted
      11,832 document views
      (FIU Magazine)
      News.fiu.edu
      123K views since January
      78K unique visitors
      23K E-mail Subscribers
      385 Comments
      myspace.com/floridainternational
      226 friends
    • How has it changed the way we work
      Social media is more than just another marketing channel
      Public relations
      Customer service
      Loyalty building
      Collaboration
      Networking
      Thought leadership
      Conversations require us to
      • LISTEN, LISTEN,LISTEN
      • Engage
    • How has it changed the way we work
      Measure ( Audience, Engagement, Loyalty, Influence, Action)
    • How has it changed the way we work
      What should you do right now?
      Join Facebook. (if you are not already there and check your account frequently to get a feel for using it)
      Listen. (use facebook and twitter search to find groups or pages related to your subject matter)
      Engage. (talk, comment and participate in those groups or pages which are specific to your targets)
      Strategize. (social media is not the answer to every marketing or communication question)
    • Questions