FIU Social Media Primer
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FIU Social Media Primer

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Internal Presentation on Social Media to staff

Internal Presentation on Social Media to staff

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FIU Social Media Primer FIU Social Media Primer Presentation Transcript

  • Social Media Primer
    by Matt & Eddie
  • Topics
    What is Social Media
    The Tools: blogs, facebook, twitter
    FIU’s social media sites and accounts
    How has it changed the way we work
    View slide
  • What is Social Media
    Social Media is
    a category of sites that is based on user participation and user-generated content
    an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures
    View slide
  • What is Social Media
  • What is Social Media
    It has shifted how we communicate, it has democratized communications
    "We" are the influencers
    We get our info faster than traditional media 
    It is a force to be reckoned with 
    Users expect you to be there 
    Transparent, inclusive, authentic, customer driven
    Create opportunities for people to feel ownership of the brand
  • Tools: blogs, facebook, twitter
    Blogs
  • Tools: blogs, facebook, twitter
    Blogs
    http://www.youtube.com/watch?v=NN2I1pWXjXI
  • Tools: blogs, facebook, twitter
     
    New York Times
    CNN
    Wall Street Journal
    The Washington Post
    NEWS@FIU
    Biznews.fiu.edu
     
  • Tools: blogs, facebook, twitter
    Social Networks
    http://www.youtube.com/watch?v=6a_KF7TYKVc
  • Tools: blogs, facebook, twitter
    250 million users
     
    If it were a country, it would be the 4th largest in the world
    - profile
    - group
    - page
    Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.
  • Facebook
    Myspace
    Twitter
    Linkedin
    Gen Z
    61%
    65%
    9%
    0%
    Gen Y
    65%
    75%
    14%
    9%
    Gen X
    76%
    57%
    18%
    13%
    Baby Boomers
    73%
    40%
    13%
    13%
    WWII Gen
    90%
    23%
    17%
    4%
    Tools: blogs, facebook, twitter
    Social Networking Sites Used by US Social Network Users, by Generation, May 2009 
    (% of Respondents in each group)
    Source: Anderson Analytics, "Social Network A& U Profiler, provided by emarketer, July 13, 2009
  • Tools: blogs, facebook, twitter
    Twitter
    http://www.youtube.com/watch?v=jGbLWQYJ6iM
  • Tools: blogs, facebook, twitter
    Twitter
    @fiuconnection
  • Tools: blogs, facebook, twitter
    Twitter
    @fiunews
    1,119 Followers
  • Tools: blogs, facebook, twitter
    youtube.com/floridainternational
    140 videos uploaded
    95K video views
    212 subscribers
    twitter.com
    @FIUNews - 1119 followers
    @FIUconnection
    flickr.com/fiu
    2,839 images
    105 marked as favorites
    219,738 views
    facebook.com/floridainternational
    6,126 fans
    197 interactions/week
    issuu.com
    10 issues posted
    11,832 document views
    (FIU Magazine)
    News.fiu.edu
    123K views since January
    78K unique visitors
    23K E-mail Subscribers
    385 Comments
    myspace.com/floridainternational
    226 friends
  • How has it changed the way we work
    Social media is more than just another marketing channel
    Public relations
    Customer service
    Loyalty building
    Collaboration
    Networking
    Thought leadership
    Conversations require us to
    • LISTEN, LISTEN,LISTEN
    • Engage
  • How has it changed the way we work
    Measure ( Audience, Engagement, Loyalty, Influence, Action)
  • How has it changed the way we work
    What should you do right now?
    Join Facebook. (if you are not already there and check your account frequently to get a feel for using it)
    Listen. (use facebook and twitter search to find groups or pages related to your subject matter)
    Engage. (talk, comment and participate in those groups or pages which are specific to your targets)
    Strategize. (social media is not the answer to every marketing or communication question)
  • Questions