Utilising social media to build resilience to emergencies


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This presentation outlines how government agencies can utilise social media to build resilience to emergencies. Topics included:
• Using social media to help your agency, employees and customers better prepare for, respond to and recover from emergencies
• Empowering employees with the knowledge of how to use social media in emergencies
• Using social media channels for emergency communication, monitoring and business continuity
• Identifying emergency apps, maps, tools, tips and guidelines

Presented to Gov 2.0 Conference 2012, National Convention Centre, Canberra, Australia on 24 October 2012

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Utilising social media to build resilience to emergencies

  1. 1. Utilising social media to build resilience to emergencies Eileen Culleton Founder & CEO Emergency 2.0 Wiki
  2. 2. Utilising social media to build resilience to emergenciesUsing social media to help your agency, employees andcustomers better prepare for, respond to and recoverfrom emergenciesEmpowering employees with the knowledge of how touse social media in emergenciesUsing social media channels for emergencycommunication, monitoring and business continuityIdentifying emergency apps, maps, tools, tips andguidelines
  3. 3. The WikiA new free global resource for using social media andnew technologies in emergencies and for sharingknowledgeAn initiative of Government 2.0 QLD community ofpractice, Brisbane, AustraliaWiki launched and became a not for profit company runby volunteers in Dec 2011
  4. 4. VisionTo help build resilient communities, empowered withthe knowledge to use social media in emergencycommunications. Emergency agencies Government agencies and schools Community agencies and non profits Business, Media The Public
  5. 5. GoalsTo provide a free global resource for using social mediaand new technologies in emergenciesTo provide guidelines on how to utilise social media inall phases of emergency managementTo facilitate collaboration, knowledge sharing andcrowdsourcing across the emergency, government,community, NGO, education, health, business, ICTsectors and media sectorsTo share news on the latest developments inemergency 2.0 communications
  6. 6. social media & mobile devices +real-time localised information + community participation = lives saved
  7. 7. Who are We?Professionals and organisations from all industry sectors across the globe, committed to helping create Emergency 2.0 Ready Communities
  8. 8. Where are We?
  9. 9. The Wikiwww.emergency20wiki.org/wiki
  10. 10. Scenario...
  11. 11. Business ContinuityIncident Response Checklist Evacuation Procedures Go PackRoles and Responsibilities Contact List/Call trees Event logCrisis Communications Plan Key documents
  12. 12. Employees#Hashtagson Twitter
  13. 13. EmployeesReal timemaps
  14. 14. EmployeesUse anenterprisesocialnetwork eg
  15. 15. Monitoring#hashtags realtime maps
  16. 16. Remote workforce Skype
  17. 17. Stakeholders@mentions
  18. 18. Empowering employees Intranet Induction Emergency DrillsAwareness Campaigns eg to coincide with Storm Season
  19. 19. Empowering employeesIdentifyhazards
  20. 20. Empowering employees‘How to’resources
  21. 21. Empowering employeesEmergencyApps
  22. 22. Empowering employeesShareemergencyinformationto helpothers
  23. 23. Empowering employeesAsk forassistance /help others
  24. 24. Empowering employeesSocial MediaTips eg#Hashtags onTwitter
  25. 25. Emergency CommunicationState monitoring hoursLink to Terms & ConditionsState whether you will reply toindividual messages.List popular #hashtagsPost details of your other socialmedia
  26. 26. Emergency CommunicationUse as a hub for information andupdatesLink to Emergency agencies via‘Likes’Use the notes pageAdd your FAQsUse for live broadcasting
  27. 27. Emergency CommunicationUse as a one stop shop forinformation and updates Integrated Your organisation’s Twitter websites Feed from emergency agencies Forms to collect information Maps Photos and videos
  28. 28. Monitoring the emergency #hashtags realtime maps Mobile apps
  29. 29. Monitoring messages to/about you @mentions
  30. 30. Business Continuity Risk ManagementBusiness Impact AnalysisIncident Response Plan Recovery Plan Exercises Staff Induction Intranet Audits 31
  31. 31. Creating a remote workforceUse anenterprisesocialnetwork eg
  32. 32. Key TipsActivate groups of key staff that need to collaborateUndertake roll calls to enable staff to check inPost important links, photos and videosIntegrate important Twitter updates by using #yamUse as email when networks are down
  33. 33. Key ToolsUse for virtual meetings eg with staff who are isolated Key stakeholders such as other agencies, suppliers Can collaborate online, send each other images from the Skype emergency location, send/share links, email etc
  34. 34. Key ToolsUse to collaborate virtually in real time on documents Word documents Spreadsheets Forms
  35. 35. How do we find resources? Directory Apps Maps Videos Tools Tips Guidelines Library
  36. 36. @emergency20wiki
  37. 37. Find usWiki:http://emergency20wiki.org/wikiBlog:http://emergency20wiki.org/LinkedIn:Emergency 2.0 WikiTwitter:@emergency20wiki
  38. 38. Need help?Consulting advisory servicesEducation & training workshops(including in-house)Contact Us:CEO & Founder: Eileenculleton@gmail.com
  39. 39. Thank you!Questions?
  40. 40. Referenceshttp://emergency20wiki.org/wiki/index.php/Main_PagePhoto slide 4 via Flicker Kingbob.nethttp://www.flickr.com/photos/kingbob86/5342341008/sizes/l/in/photostream/http://www.google.org/crisisresponse/resources.htmlAll logos and brand references are copyright of their respective owners