Using social media to build disaster resilience
Emergency 2.0 Wiki CEO & Founder Eileen Culleton
Queensland Local Governme...
Overview
 Background on the Emergency 2.0 Wiki
 Engaging with the community as partners in emergency
preparation, respon...
Emergency 2.0 Wiki
www.emergency20wiki.org/wiki

3
Vision
To help build resilient communities, empowered with the
knowledge to use social media in emergency
communications.
...
The impetus

5
Where are We?

6
Alliance Partners

7
Engaging with the community as
partners
Whole of community approach
 Emergency services

 Government
 Schools
 Hospita...
‘Whole of Community’ approach







Engaging with the community as partners
Two way communication
Integration betwee...
social media &
mobile devices
+
real-time localised
information
+
community
participation
=
lives saved
10
NYC Response to Hurricane Sandy
“Whole of community” response

11
NYC Response to Hurricane Sandy
Opened up its data to enable emergency maps
to be produced

12
NYC Response to Hurricane Sandy
Crowdmaps empowered the public to share own reports,
photos and videos

13
NYC Response to Hurricane Sandy

Public could sign
up to receive
alerts based on
geographical area

14
NYC Response to Hurricane Sandy
Citizens downloaded emergency apps to receive alerts and
emergency preparation information...
NYC Response to Hurricane Sandy
Two way communication using social media

16
NYC Response to Hurricane Sandy
Engaged digital volunteer groups

17
NYC Response to Hurricane Sandy
Business helping Business

18
NYC Response to Hurricane Sandy
Community helping Community

19
QLD Floods
Local Government empowering community
to help community

20
QLD Floods
Local Government empowering community to help
community

21
QLD Floods
 QLDAlert.com
 One stop shop for live
information
 Twitter and Facebook
feeds
 Official agencies only

22
VIC Bushfires
 Similar to QLD Alert,
Disaster Connect brings
together Twitter and
Facebook feeds of official
agencies
 A...
Key recommendations
For a ‘whole of community’ approach to using social
media for disaster resilience
1. Provide Tools and...
Emergency Communication
 State monitoring hours
 Link to Terms & Conditions
 State whether you will reply to
individual...
Emergency Communication
 Use as a hub for information and
updates
 Link to Emergency agencies via
‘Likes’
 Use the note...
Emergency Communication
 Use as a one stop shop for
information and updates
 Your organisation’s Twitter
 Feed from eme...
Monitoring the emergency
#hashtags

realtime maps
Mobile apps
Monitoring messages
to/about you

@mentions
Empowering employees
Intranet

Induction

Emergency Drills

Awareness Campaigns
eg to coincide with
Storm Season
Empowering employees

 Identify
hazards
Empowering employees

 ‘How to’
resources
Empowering employees

 Emergency
Apps

http://emergency20wiki.org/wiki/index.php/Smartphone_Apps#Volunteering
33
Empowering employees

 Emergency Apps
Empowering employees

 Share
emergency
information
to help others
Empowering employees
 Ask for
assistance /
 help others
http://emergency20wiki.org/wiki/index.php/Queensland_emergency_agencies_using_social_media#QLD_Alert_Site
37
Empowering employees

 Social Media
Tips eg
#Hashtags on
Twitter
Business Continuity
Risk Management
Business Impact Analysis
Incident Response Plan
Recovery Plan
Exercises
Staff Inductio...
Creating a remote workforce
 Use an
enterprise
social
network eg
Key Tips






Activate groups of key staff that need to collaborate
Undertake 'roll calls' to enable staff to check ...
Key Tools
 Use for virtual meetings eg
with
staff who are isolated
 Communicate with key
stakeholders such as other
agen...
Key Tools
 Use to collaborate virtually in
real time on documents
 Word documents
 Spreadsheets
 Forms
How do we find resources?









Directory
Apps
Maps
Videos
Tools
Tips
Guidelines
Library
@emergency20wiki
Hashtags to follow
 #smem
 #em2au
 #VOST
Find Us!
Wiki:
http://emergency20wiki.org/wiki
Blog:
http://emergency20wiki.org/
LinkedIn:
Emergency 2.0 Wiki
Twitter:
@em...
Thank you!

Questions?
References
•http://emergency20wiki.org/wiki/index.php/Main_Page

 Photo slide 5 via Flicker Kingbob.net
http://www.flickr...
Using social media to build disaster resilience
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Using social media to build disaster resilience

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This presentation details how local governments can use social media to help their council and community better prepare for, respond to and recover from disasters. Topics covered include:
* engaging with the community as partners in emergency preparation, response and recovery
* social media channels and tips for emergency communication and monitoring
* empowering employees with the knowledge of how to use social media in emergencies
* integrating social media in business continuity plans and creating a remote workforce
* resources to help you - apps, maps, tools, templates, tips and guidelines
Presented to the Queensland Local Government Social Media Forum hosted by LGMA QLD at Telstra Building, Brisbane, Australia on 29 May 2013.

Published in: Business, Technology
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Using social media to build disaster resilience

  1. 1. Using social media to build disaster resilience Emergency 2.0 Wiki CEO & Founder Eileen Culleton Queensland Local Government Social Media Forum Hosted by LGMA Queensland 29 May 2013, Telstra Building, Brisbane, Australia
  2. 2. Overview  Background on the Emergency 2.0 Wiki  Engaging with the community as partners in emergency preparation, response and recovery  Social media channels and tips for emergency communication and monitoring  Empowering employees with the knowledge of how to use social media in emergencies  Integrating social media in business continuity plans and creating a remote workforce  Resources to help you – apps, maps, tools, templates, tips and guidelines 2
  3. 3. Emergency 2.0 Wiki www.emergency20wiki.org/wiki 3
  4. 4. Vision To help build resilient communities, empowered with the knowledge to use social media in emergency communications.        Emergency agencies Government agencies Schools Community agencies and non profits Business Media The Public 4
  5. 5. The impetus 5
  6. 6. Where are We? 6
  7. 7. Alliance Partners 7
  8. 8. Engaging with the community as partners Whole of community approach  Emergency services  Government  Schools  Hospitals  Business  NGOs  Community groups  Media  The public 8
  9. 9. ‘Whole of Community’ approach      Engaging with the community as partners Two way communication Integration between agencies Engaging digital volunteers Asking the community to share information from the scene  Business helping business  Community helping community 9
  10. 10. social media & mobile devices + real-time localised information + community participation = lives saved 10
  11. 11. NYC Response to Hurricane Sandy “Whole of community” response 11
  12. 12. NYC Response to Hurricane Sandy Opened up its data to enable emergency maps to be produced 12
  13. 13. NYC Response to Hurricane Sandy Crowdmaps empowered the public to share own reports, photos and videos 13
  14. 14. NYC Response to Hurricane Sandy Public could sign up to receive alerts based on geographical area 14
  15. 15. NYC Response to Hurricane Sandy Citizens downloaded emergency apps to receive alerts and emergency preparation information Red Cross Hurricane App FEMA Emergency Preparedness App 15
  16. 16. NYC Response to Hurricane Sandy Two way communication using social media 16
  17. 17. NYC Response to Hurricane Sandy Engaged digital volunteer groups 17
  18. 18. NYC Response to Hurricane Sandy Business helping Business 18
  19. 19. NYC Response to Hurricane Sandy Community helping Community 19
  20. 20. QLD Floods Local Government empowering community to help community 20
  21. 21. QLD Floods Local Government empowering community to help community 21
  22. 22. QLD Floods  QLDAlert.com  One stop shop for live information  Twitter and Facebook feeds  Official agencies only 22
  23. 23. VIC Bushfires  Similar to QLD Alert, Disaster Connect brings together Twitter and Facebook feeds of official agencies  Also feeds from community groups  And feeds from hashtags eg #VICFIRES #BUSHFIRES  Hosted by Green Cross Australia Harden Up program 23
  24. 24. Key recommendations For a ‘whole of community’ approach to using social media for disaster resilience 1. Provide Tools and the platforms to help the public help themselves, each other and emergency services and official agencies eg emergency apps, crowdmaps 2. Educate the public on how to use social media to help themselves, each other and emergency services 3. Engage in two way communication – ask the public to help 4. Engage digital volunteers Together, we can save lives… 24
  25. 25. Emergency Communication  State monitoring hours  Link to Terms & Conditions  State whether you will reply to individual messages.  List popular #hashtags  Post details of your other social media
  26. 26. Emergency Communication  Use as a hub for information and updates  Link to Emergency agencies via ‘Likes’  Use the notes page  Add your FAQs  Use for live broadcasting
  27. 27. Emergency Communication  Use as a one stop shop for information and updates  Your organisation’s Twitter  Feed from emergency agencies  Forms to collect information  Maps  Photos and videos Integrated websites
  28. 28. Monitoring the emergency #hashtags realtime maps Mobile apps
  29. 29. Monitoring messages to/about you @mentions
  30. 30. Empowering employees Intranet Induction Emergency Drills Awareness Campaigns eg to coincide with Storm Season
  31. 31. Empowering employees  Identify hazards
  32. 32. Empowering employees  ‘How to’ resources
  33. 33. Empowering employees  Emergency Apps http://emergency20wiki.org/wiki/index.php/Smartphone_Apps#Volunteering 33
  34. 34. Empowering employees  Emergency Apps
  35. 35. Empowering employees  Share emergency information to help others
  36. 36. Empowering employees  Ask for assistance /  help others
  37. 37. http://emergency20wiki.org/wiki/index.php/Queensland_emergency_agencies_using_social_media#QLD_Alert_Site 37
  38. 38. Empowering employees  Social Media Tips eg #Hashtags on Twitter
  39. 39. Business Continuity Risk Management Business Impact Analysis Incident Response Plan Recovery Plan Exercises Staff Induction Intranet Audits 39
  40. 40. Creating a remote workforce  Use an enterprise social network eg
  41. 41. Key Tips      Activate groups of key staff that need to collaborate Undertake 'roll calls' to enable staff to check in Post important links, photos and videos Integrate important Twitter updates by using #yam Use as email when networks are down
  42. 42. Key Tools  Use for virtual meetings eg with staff who are isolated  Communicate with key stakeholders such as other agencies, suppliers  Can collaborate online, send each other images from the emergency location, send/share links, email etc Skype
  43. 43. Key Tools  Use to collaborate virtually in real time on documents  Word documents  Spreadsheets  Forms
  44. 44. How do we find resources?         Directory Apps Maps Videos Tools Tips Guidelines Library
  45. 45. @emergency20wiki
  46. 46. Hashtags to follow  #smem  #em2au  #VOST
  47. 47. Find Us! Wiki: http://emergency20wiki.org/wiki Blog: http://emergency20wiki.org/ LinkedIn: Emergency 2.0 Wiki Twitter: @emergency20wiki 48
  48. 48. Thank you! Questions?
  49. 49. References •http://emergency20wiki.org/wiki/index.php/Main_Page  Photo slide 5 via Flicker Kingbob.net http://www.flickr.com/photos/kingbob86/5342341008/sizes/l/ in/photostream/  Graphic slide 7 via http://visual.ly/case-emergency-use-socialmedia  Twitter screenshot via Open Gov Blog http://blog.opengovpartnership.org/2013/01/hurricane-sandyopen-data-social-media-nyc-rachel-haot/  All logos and brand references are copyright of their respective owners 50

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