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How a 'whole of community' approach to using social media in times of crisis increases its effectiveness
 

How a 'whole of community' approach to using social media in times of crisis increases its effectiveness

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This presentation outlines how proactively involving the ‘whole of community’: government, business, NGOs, schools, hospitals, community groups, media and the public, in using social media in ...

This presentation outlines how proactively involving the ‘whole of community’: government, business, NGOs, schools, hospitals, community groups, media and the public, in using social media in times of crisis can greatly increase its effectiveness. Showcasing New York City’s social media response to Hurricane Sandy and drawing on examples from this year’s Queensland floods and Victoria bushfires we demonstrate how engaging with the community as ‘partners’ in the emergency response, utilising social media for two way communication, amplification, collaboration and integration can powerfully assist communities to better prepare for, respond to and recover from disaster.
Presented to Social Media in Times of Crisis National Conference hosted by Eidos Institute at State Library of Queensland, Brisbane, Australia on 4 April 2013


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    How a 'whole of community' approach to using social media in times of crisis increases its effectiveness How a 'whole of community' approach to using social media in times of crisis increases its effectiveness Presentation Transcript

    • How a ‘whole of community’ approachto using social media in times of crisis increases its effectivenessEmergency 2.0 Wiki CEO & Founder Eileen Culleton Social Media in Times of Crisis National Conference Series Hosted by Eidos Institute 4 April 2013, State Library, Brisbane, Australia
    • Overview Background on the Emergency 2.0 Wiki What is a “Whole of Community Approach”? New York City response to Hurricane Sandy Examples from Queensland Floods Examples Victoria Bushfires Key recommendations 2
    • Emergency 2.0 Wiki www.emergency20wiki.org/wiki 3
    • VisionTo help build resilient communities, empowered with the knowledge to use social media in emergency communications. Emergency agencies Government agencies Schools Community agencies and non profits Business Media The Public 4
    • The impetus 5
    • Where are We? 6
    • Alliance Partners 7
    • What is a ‘Whole of Community’ approach? Emergency services and official agencies engaging with the community as ‘partners’ in the emergency response: Government Schools Hospitals Business NGOs Community groups Media The public 8
    • ‘Whole of Community’ approach Engaging with the community as partners Two way communication Integration between agencies Engaging digital volunteers Asking the community to share information from the scene Business helping business Community helping community 9
    • social media & mobile devices +real-time localised information + community participation = lives saved 10
    • NYC Response to Hurricane Sandy “Whole of community” response 11
    • NYC Response to Hurricane Sandy Opened up its data to enable emergency maps to be produced 12
    • NYC Response to Hurricane Sandy Crowdmaps empowered the public to share own reports, photos and videos 13
    • NYC Response to Hurricane SandyPublic could signup to receivealerts based ongeographical area 14
    • NYC Response to Hurricane Sandy Citizens downloaded emergency apps to receive alerts and emergency preparation information FEMA Emergency Red Cross Hurricane App Preparedness App 15
    • NYC Response to Hurricane Sandy Two way communication using social media 16
    • NYC Response to Hurricane Sandy Engaged digital volunteer groups 17
    • NYC Response to Hurricane Sandy Red Cross utilised digital operations centre for two way communications 18
    • NYC Response to Hurricane Sandy Schools  Issued preparedness messages to staff and parents  Alerted of pending school closures  Alerted of schools being used as evacuation centres  Rallied for donations and volunteers 19
    • NYC Response to Hurricane Sandy Hospitals Alerts for cancelled outpatients appointments and elective surgeries Alerts for pending evacuations Updates to patients’ families Updates to staff on reporting for work 20
    • NYC Response to Hurricane Sandy Integration between agencies 21
    • NYC Response to Hurricane Sandy Business helping Business 22
    • NYC Response to Hurricane Sandy Community helping Community 23
    • QLD FloodsLocal Government empowering community to help community 24
    • QLD FloodsLocal Government empowering community to help community 25
    • QLD Floods QLD Alert One stop shop for live information Twitter and Facebook feeds Official agencies only 26
    • VIC Bushfires Similar to QLD Alert, Disaster Connect brings together Twitter and Facebook feeds of official agencies Also feeds from community groups And feeds from hashtags #VICFIRES #BUSHFIRES Hosted by Green Cross Australia Harden Up program 27
    • VIC Bushfires Mobile apps to issue alerts and to empower community to help others Ability to share alerts using Twitter and Facebook Upload their own photos 28
    • Key recommendationsFor a ‘whole of community’ approach to using socialmedia in times of crisis1. Provide Tools and the platforms to help the public help themselves, each other and emergency services and official agencies eg emergency apps, crowdmaps2. Educate the public on how to use social media to help themselves, each other and emergency services3. Engage in two way communication – ask the public to help4. Engage digital volunteers Together, we can save lives… 29
    • Thank You!Wiki:http://emergency20wiki.org/wikiBlog:http://emergency20wiki.org/LinkedIn:Emergency 2.0 WikiTwitter:@emergency20wiki 30
    • References•http://emergency20wiki.org/wiki/index.php/Main_Page  Photo slide 5 via Flicker Kingbob.net http://www.flickr.com/photos/kingbob86/5342341008/sizes/l/ in/photostream/  Graphic slide 7 via http://visual.ly/case-emergency-use-social- media  Twitter screenshot via Open Gov Blog http://blog.opengovpartnership.org/2013/01/hurricane-sandy- open-data-social-media-nyc-rachel-haot/  All logos and brand references are copyright of their respective owners 31