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Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
Digital media   the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali
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Digital media the game changer for young entrepreneur & young technocrats of bit mesra by e merchant digital - md- shakir ali

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Digital Media - The Game Changer for Young Entrepreneur & Young Technocrats of BIT (Birla Institute of Technology) Mesra by eMerchant Digital - MD- Shakir Ali www.emerchantdigital.com

Digital Media - The Game Changer for Young Entrepreneur & Young Technocrats of BIT (Birla Institute of Technology) Mesra by eMerchant Digital - MD- Shakir Ali www.emerchantdigital.com

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  • 1. Digital Media Company’s Channel Partner Opportunity
  • 2.  Mission of Life  College  Engineering Trades  Internship Programs  Internship to Entrepreneurship  Entrepreneurship Agenda  New Business Startups  Scope of Digital Marketing  Website Important  How to promote your business  Social Media  E Merchant Digital Offerings to SMEs
  • 3. Everyone in the world has at least one talent, one passion, one hobby that can become profitable if they used correctly.
  • 4. Mission in Life Vision Mission and Realization. 
  • 5. College Life  Engineering really means playing with ordismantling different types of things around forthe ease of humans, but very few among hundreds had that knack  Engineering is a “four” unforgettable years of ourlife.
  • 6. Engineering Trades Electrical & Communication Engineers designs ro ute rs, switche s, m ultiple xe rs and e le ctro nic switching syste m s Mechanical Engineers Build and analyz e m o to r ve hicle s, aircraft and ro bo tics, he ating and co o ling syste m s, wate rcraft Electrical & Electronics Engineering develop motors, machinery controls, lighting, and wiring in buildings, control systems & signal processing
  • 7. Engineers Expected Opportunities...  BHEL  BEL  NTPC  BSNL  Steel Plants  Indian Railways  Airways & Navy And Many Govt / Private Sectors
  • 8. What is an Internship? An internship includes an intentional "learning plan"that is structured into the experience. Promotes academic, career and/orpersonal development Typically includes  Learning objectives  Observation  Reflection  Evaluation  and Assessment.
  • 9. Internship Important  How you supposed to get experience if you can’t get hired?”  How indeed. Focus on the positive! The answerto all of yourquestions? One word—Internship.  Whetheryou are paid orunpaid, an internship offers a multitude of opportunities.  It’s time to put yourstudying into practice!
  • 10. Hints for Selecting an Internship  Consideryourgoals.  Explore training opportunities.  Lookfora cultural fit.  Don’t pickbecause it’s “prestigious” or “competitive.”  Seekout valuable resources.
  • 11. College Students  Integrating the Generations  Leaving a New Leader Ship and Management style  Rethinking Benefits and Evaluations  Developing On-Demand Workplace Education  Creating a Safe Space Where Innovation ‘Just Happens’ CompanyWants To HelpCollegeStudents, But College Students needs toFirst helpthemselves
  • 12. Internship Programs Give Business Opportunity  Assist with addressing business needs  College students are qualified candidates that can fill both entry-level and special skill set needs  Interns can help with projects and reduce the workload (short-term/part-time hiring)  Provide freedomforprofessional staff to pursue creative ormore advanced projects  Increase retention rate
  • 13. “Thepurposeof agoodeducationisn’t actuallywhat you’velearned”. BUT…. How & What youcanCONTRIBUTEfromyour learning
  • 14. Entrepreneurship…  30% of students enrolled in these top entrepreneurship programs have started a business.  23% of students who started are still in business.  “66% of job growth comes fromsmall business.”  “90% of innovation comes from small business.” "Whetheryou believe you can orcannot, you are right."
  • 15. Functional Aspects:  Solving a real problem  Getting people to use yoursolution  Happens in organizations of all sizes Skills:  Vision: Predict where the ball is going  Execution: Guts to leave the herd  Flexibility: Manage constant change Entrepreneurship…
  • 16. General Advice  Be passionate!  Reject Negativity  Always Strive for Improvement  Challenge yourself.  Have a balance.
  • 17. General Advice  Be passionate!  Reject Negativity  Always Strive for Improvement  Challenge yourself.  Have a balance.
  • 18. "Aloneonecannot do much, but togetherwecanbringbigchangeinto this world"
  • 19. General Advice  Be passionate!  Reject Negativity  Always Strive for Improvement  Challenge yourself.  Have a balance.
  • 20. Key Sections of a Business Plan
  • 21. Great Startups @ Colleges
  • 22. Contemporary Startups  Flipkart, Infibeam : Books, Electronic Stuff, Gifts, etc.  Bookmyshow, Bookmytrainings : Bookings  Makemytrip, Cleartrip, Redbus : Travel Booking  Dealface, Groupon : Group Buying, Daily Deals  Facebook, Twitter : Social  Naukari, Jeevansathi : Hunt  Paypal : Payment Gateway  Desicrew : Rural BPO  RangDe, Inkfruit, Airtel, Google, JustDial, NIIT
  • 23. RedBus: One idea and a journey to success Last year, business magazine Fast Company named redBus amongst the world's 50 most innovative companies, alongside Apple, Facebook and Google. Recently redBus sold to the Ibibo Group for an estimated Rs 800 core, the biggest overseas strategic acquisition of an Indian internet asset. Road to Success RedBus spends 75 % of its advertising budget on online medium, of which 90-95% is on Google Adords. AdWords accounts for 25% of its website traffic, sending 1,00,000- 1,20,000 visitors to the site every month.  
  • 24. Bryan Silverman turned toilet paper into reading material Although he is studying neuroscience at Duke University, Bryan spends most of his time thinking about toilet paper. His motto? Don't Rush, Look Before You Flush.  Together with his older brother Jordan, they launched Star To ile t Pape r after Jordan causally made the suggestion that if everyone is always reading in the bathroom, they might as well make a toilet paper that everyone can read. The brothers broke the toilet paper up into coupons and sold them as add space. So far, 65 companies have agreed to sign on and they pay half a cent per add. Bryan was awarded Entrepreneur Magazine's College Entrepreneur of the Year award for 2012.
  • 25. Wesley Zhao left school to build a social network designed for families 19-year-old Wesley Zhao reated FamilyLeaf, a social media site that allows users to swap photos and share stories with their loved ones. The site aims to create a safe space for users to post only family-related photos and events. The idea came to him freshman year, and instead of starting hissophomore year at Wharton, he took a leave of absence and dedicates all his time to FamilyLeaf.
  • 26. Internet as One of Life's Fundamental Resources  Air  Water  Internet One of every three college students and employees surveyed globally (33%) believes the Internet is a fundamental resource for the human race Internet
  • 27. How Digital Media helps you for new Business Startups
  • 28. ..the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.
  • 29. Set your Website Goal A website without a goal is like a ship without a rudder
  • 30. Don’t try and appeal to everyone You will only dilute you Impact
  • 31. How E - Merchant Digital Will Help SMEs and Entrepreneurs ??
  • 32. Social Media Amplify YourReach with Social The way you can understand all of the social media is as the creation of a new kind of public space. Amplify YourReach with Socia
  • 33. Increasingly, the mass marketing is turning into a mass of niches
  • 34. Increasingly, the mass marketing is turning into a mass of niches
  • 35. Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for business to find leads.
  • 36. The Business
  • 37. There’s No Finish Line Launching is not the end … it’s only the beginning. Now you have to build a business! “If yo u le ave and e ve rything sto ps, yo u do n’t have a busine ss, yo u have a jo b. ” You need to be systematic in replacing yourself while still ensuring that everything keeps moving.
  • 38. Stay Focused Focus on yourusers  Marketing to new users  Improving the product for current users  Providing great support for current users Focus on revenue and numbers  Accounting should be solid, watch out for cash flow!  Make sure you have an instinctive feel for what actions  Correlate with what numerical results
  • 39. Continuously Improve  If you stand still, your competitors will pass you by  There is a never ending list of improvements and fixes and upgrades you can make. Be prepared for this  Improving isn’t always ‘adding’, sometimes it’s removing stuff or streamlining
  • 40. Engineering and Business: A Combination for Success
  • 41. E-MERCHANT’S SERVICES FOCUS
  • 42. Presented by: ShakirAli +91-9849256286 shakir@emerchantdigital.com Questions?

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