Digital Branding Strategies For Entrepreneurial Organizations Social Media Revolution For Small & Medium Entrepreneurs (SMEs) @ Ni-MSME Hyderabad

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"Promotional And Branding Strategies For Entrepreneurial Organizations" During 21-25 October 2013 at NiMSME; YousfGuda; Hyderabad …

"Promotional And Branding Strategies For Entrepreneurial Organizations" During 21-25 October 2013 at NiMSME; YousfGuda; Hyderabad
Shakir Ali - Speaker For The Session On "Digital Branding - Facebook, Twitter, Linkedin & Youtube With Reference To SMEs (Small & Medium Entrepreneurs)
Audience Includes Associate Directors, DICs; HODs Of Management School And A Cluster Professionals.

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  • 1. Internet Internet as One of Life's Fundamental Resources  Air W ater  Internet One of every three college students and employees surveyed globally (33%) believes the Internet is a fundamental resource for the human race
  • 2. On Indian Internet Opportunity Internet penetration is only 10% in the country till now. When 800 million people start using internet that is the opportunity. There is a good chance for startups in India. In fact, 40 per cent of the startups in Silicon Valley are (run by) Indian entrepreneurs.
  • 3. ..the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.
  • 4. Interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks
  • 5. Branding of an Individual Create a website Create a free blog Set up a social networking profile Share your photos Answer others’ questions Social bookmarking profile Use shopping and review sites Bring your profiles together
  • 6. Key Points to ORM Be Humble Authenticity Integrating Research Effort Understand the task at hand Image and reputation aren’t the same Reputations aren’t built overnight
  • 7. Social Media The way you can understand all of the social media is as the creation of a new kind of public Amplify Your Reach with Socia space. Amplify Your Reach with Social
  • 8. A Peep into Popular Social Networks
  • 9. Facebook has over 900 million active users worldwide
  • 10. There are over 200 Million LINKED Users  There Users Join LinkedInLINKED Users Two Neware over 200 M illion Every Second  Two New Users Join LinkedIn Every Second 64% Of LinkedIn Users are outside the US  64% Users Update Their Profile Regularly 42% of Of LinkedIn Users are outside the US  42% LinkedIn Users Their Profile Regularly 35% Of of Users UpdateAccess The site Daily  35% Of LinkedIn Users Access The site Daily Over 10 Million Endorsements Given Daily  Over 10 M 39% Of Users Pay Endorsements Given Daily illion for Linked Premium  39%LinkedIn Business Pages: 2.7 Million. No. Of Of Users Pay for Linked Premium  No. Of LinkedIn Business Million 2.7 M No. Of LinkedIn Groups: 1.5 Pages: illion.  No. Of LinkedIn Groups: 1.5 Mone Group 81% Of Users Belong to at Least illion  81% Of Users Belong to at Least one Group
  • 11.  One Million New Twitter accounts created each day  Over 165 Million Active Twitter users, 55% have accessed via mobile
  • 12.  Every Minute 72Hrs of Video are uploaded to YouTube  The Average user spends 15 min a day on YouTube
  • 13. Yet Twitter, Facebook, Google, YouTube are not Welcome in CHINA
  • 14. We don’t have a Choice on whether we do Social Media; the question is how we will DO IT.
  • 15. 14.4 Million people used Social Media last year to find a new job
  • 16. 1 Million New blogs come online every month. That’s one blog every 2 seconds
  • 17. Pillars of Social Networking Build your social networking profile Target multiple sites Be Honest Listen Think content over numbers
  • 18. Welcome Comments a) Comment moderation b) Spam filtration c) Creation of a comment policy d) Explain who you are e) Incorporate other media
  • 19. Online Reputation Affects Consumer Decisions Online reviews and recommendations are playing an important role in how consumers make their purchasing decisions. 7 out of 10 Consumers said they trust online reviews as much as personal recommendations. 5 out of 10 Consumers said they were more likely to use a local business that has a positive reputation.
  • 20. So….. How Can Social Media Help your Business?  77% of Consumers said their interact with brands via Facebook  77% of Marketers acquire customers through Facebook  53% of Users recommended products in their Tweets
  • 21. Why Social Media? Fresh Content & Ideas
  • 22. Is in your Hand
  • 23. Social Media Tracking and Analytics Tools 1) Social Mention 2) Social Too 3) Twitter analyzer 4) Xinureturns 5) Tweetstats 6) Blogplus 7) PostRank
  • 24. Increasingly, the mass marketing is turning into a mass of niches
  • 25. Increasingly, the mass marketing is turning into a mass of niches
  • 26. How E-Merchant Digital Will Help SMEs and Entrepreneurs ??
  • 27. Increasingly, the mass marketing is turning into a mass of niches
  • 28. E-MERCHANT’S SERVICES FOCUS
  • 29. Questions? Presented by: Shakir Ali +91-9849256286 shakir@emerchantdigital.com www.emerchantdigital.com