Internet
Internet as One of Life's Fundamental Resources

 Air
W
ater
 Internet
One of every three college students and...
On Indian Internet Opportunity
Internet penetration is only 10% in the country
till now. When 800 million people start usi...
..the Internet has turned what used to
be a controlled, one-way message
into a real-time dialogue with millions.
Interactions among people in which
they create, share, and/or exchange
information and ideas in virtual
communities and ne...
Branding of an Individual
Create a website
Create a free blog
Set up a social networking profile
Share your photos
Answer ...
Key Points to ORM
Be Humble
Authenticity
Integrating
Research
Effort
Understand the task at hand
Image and reputation aren...
Social Media

The way you can understand all of the social
media is as the creation of a new kind of public
Amplify Your R...
A Peep into Popular Social Networks
Facebook has over 900 million
active users worldwide
There are over 200 Million LINKED Users
 There Users Join LinkedInLINKED Users
Two Neware over 200 M
illion Every Second
...
 One Million New Twitter accounts created each day
 Over 165 Million Active Twitter users, 55% have
accessed via mobile
 Every Minute 72Hrs of Video are uploaded to
YouTube
 The Average user spends 15 min a day on
YouTube
Yet Twitter, Facebook, Google,
YouTube are not Welcome in CHINA
We don’t have a Choice on whether
we do Social Media; the question is
how we will DO IT.
14.4 Million people used
Social Media last year to find a
new job
1 Million New blogs come online
every month. That’s one blog every 2
seconds
Pillars of Social Networking

Build your social networking
profile
Target multiple sites
Be Honest
Listen
Think content ov...
Welcome Comments

a) Comment moderation
b) Spam filtration
c) Creation of a comment policy
d) Explain who you are
e) Incor...
Online Reputation Affects Consumer
Decisions

Online reviews and recommendations are playing an
important role in how cons...
So….. How Can Social Media Help your Business?

 77% of Consumers said their interact with brands
via Facebook
 77% of M...
Why Social Media?
Fresh Content & Ideas
Is in your Hand
Social Media Tracking and Analytics Tools
1) Social Mention
2) Social Too
3) Twitter analyzer
4) Xinureturns
5) Tweetstats...
Increasingly, the mass marketing is turning into a mass of
niches
Increasingly, the mass marketing is turning into a mass of
niches
How E-Merchant Digital Will Help
SMEs and Entrepreneurs ??
Increasingly, the mass marketing is turning into a mass of
niches
E-MERCHANT’S SERVICES FOCUS
Questions?

Presented by:
Shakir Ali
+91-9849256286
shakir@emerchantdigital.com
www.emerchantdigital.com
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
Digital Branding Strategies For Entrepreneurial Organizations   Social Media Revolution For Small & Medium Entrepreneurs (...
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Digital Branding Strategies For Entrepreneurial Organizations Social Media Revolution For Small & Medium Entrepreneurs (SMEs) @ Ni-MSME Hyderabad

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"Promotional And Branding Strategies For Entrepreneurial Organizations" During 21-25 October 2013 at NiMSME; YousfGuda; Hyderabad
Shakir Ali - Speaker For The Session On "Digital Branding - Facebook, Twitter, Linkedin & Youtube With Reference To SMEs (Small & Medium Entrepreneurs)
Audience Includes Associate Directors, DICs; HODs Of Management School And A Cluster Professionals.

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  • Digital Branding Strategies For Entrepreneurial Organizations Social Media Revolution For Small & Medium Entrepreneurs (SMEs) @ Ni-MSME Hyderabad

    1. 1. Internet Internet as One of Life's Fundamental Resources  Air W ater  Internet One of every three college students and employees surveyed globally (33%) believes the Internet is a fundamental resource for the human race
    2. 2. On Indian Internet Opportunity Internet penetration is only 10% in the country till now. When 800 million people start using internet that is the opportunity. There is a good chance for startups in India. In fact, 40 per cent of the startups in Silicon Valley are (run by) Indian entrepreneurs.
    3. 3. ..the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.
    4. 4. Interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks
    5. 5. Branding of an Individual Create a website Create a free blog Set up a social networking profile Share your photos Answer others’ questions Social bookmarking profile Use shopping and review sites Bring your profiles together
    6. 6. Key Points to ORM Be Humble Authenticity Integrating Research Effort Understand the task at hand Image and reputation aren’t the same Reputations aren’t built overnight
    7. 7. Social Media The way you can understand all of the social media is as the creation of a new kind of public Amplify Your Reach with Socia space. Amplify Your Reach with Social
    8. 8. A Peep into Popular Social Networks
    9. 9. Facebook has over 900 million active users worldwide
    10. 10. There are over 200 Million LINKED Users  There Users Join LinkedInLINKED Users Two Neware over 200 M illion Every Second  Two New Users Join LinkedIn Every Second 64% Of LinkedIn Users are outside the US  64% Users Update Their Profile Regularly 42% of Of LinkedIn Users are outside the US  42% LinkedIn Users Their Profile Regularly 35% Of of Users UpdateAccess The site Daily  35% Of LinkedIn Users Access The site Daily Over 10 Million Endorsements Given Daily  Over 10 M 39% Of Users Pay Endorsements Given Daily illion for Linked Premium  39%LinkedIn Business Pages: 2.7 Million. No. Of Of Users Pay for Linked Premium  No. Of LinkedIn Business Million 2.7 M No. Of LinkedIn Groups: 1.5 Pages: illion.  No. Of LinkedIn Groups: 1.5 Mone Group 81% Of Users Belong to at Least illion  81% Of Users Belong to at Least one Group
    11. 11.  One Million New Twitter accounts created each day  Over 165 Million Active Twitter users, 55% have accessed via mobile
    12. 12.  Every Minute 72Hrs of Video are uploaded to YouTube  The Average user spends 15 min a day on YouTube
    13. 13. Yet Twitter, Facebook, Google, YouTube are not Welcome in CHINA
    14. 14. We don’t have a Choice on whether we do Social Media; the question is how we will DO IT.
    15. 15. 14.4 Million people used Social Media last year to find a new job
    16. 16. 1 Million New blogs come online every month. That’s one blog every 2 seconds
    17. 17. Pillars of Social Networking Build your social networking profile Target multiple sites Be Honest Listen Think content over numbers
    18. 18. Welcome Comments a) Comment moderation b) Spam filtration c) Creation of a comment policy d) Explain who you are e) Incorporate other media
    19. 19. Online Reputation Affects Consumer Decisions Online reviews and recommendations are playing an important role in how consumers make their purchasing decisions. 7 out of 10 Consumers said they trust online reviews as much as personal recommendations. 5 out of 10 Consumers said they were more likely to use a local business that has a positive reputation.
    20. 20. So….. How Can Social Media Help your Business?  77% of Consumers said their interact with brands via Facebook  77% of Marketers acquire customers through Facebook  53% of Users recommended products in their Tweets
    21. 21. Why Social Media? Fresh Content & Ideas
    22. 22. Is in your Hand
    23. 23. Social Media Tracking and Analytics Tools 1) Social Mention 2) Social Too 3) Twitter analyzer 4) Xinureturns 5) Tweetstats 6) Blogplus 7) PostRank
    24. 24. Increasingly, the mass marketing is turning into a mass of niches
    25. 25. Increasingly, the mass marketing is turning into a mass of niches
    26. 26. How E-Merchant Digital Will Help SMEs and Entrepreneurs ??
    27. 27. Increasingly, the mass marketing is turning into a mass of niches
    28. 28. E-MERCHANT’S SERVICES FOCUS
    29. 29. Questions? Presented by: Shakir Ali +91-9849256286 shakir@emerchantdigital.com www.emerchantdigital.com
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