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Emerasoft Day 2012 - Adobe Corporate presentation
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  • 1. Adobe as a Publishing Technology Partner Matteo Oriani | Solution Consultant CreativePro & DI SEM© 2012 Adobe Systems Incorporated. All Rights Reserved. 1
  • 2. About Adobe  Founded in 1982  74 Offices in 43 Countries  $4.2 billion in revenue in FY2011  Corporate Headquarters in San Jose, California  More than 9,700 employees© 2012 Adobe Systems Incorporated. All Rights Reserved. 2
  • 3. Changing the world through digital experiences© 2012 Adobe Systems Incorporated. All Rights Reserved. 3
  • 4. Adobe’s History of Transformation DIGITAL $4B+ EXPERIENCES Media & Marketing $3B e Interactive Media/ nu Websites ve Re $2B Electronic Documents $500M Desktop Publishing© 2012 Adobe Systems Incorporated. All Rights Reserved.
  • 5. Digital Experiences ina Multiscreen World © 2012 Adobe Systems Incorporated. All Rights Reserved. 5
  • 6. What We Do© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  • 7. What We Do MAKE© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  • 8. What We Do MAKE MANAGE© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  • 9. What We Do MAKE MANAGE MEASURE© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  • 10. What We Do MAKE MANAGE MEASURE MONETIZE© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  • 11. © 2012 Adobe Systems Incorporated. All Rights Reserved. 7
  • 12. We help customers create, publish, promote and monetize their content – anywhere© 2012 Adobe Systems Incorporated. All Rights Reserved. 8
  • 13. DIGITAL MEDIA CUSTOMERS PUBLISHERS BUSINESSES MEDIA COMPANIES AGENCIES CONSUMERS STUDENTS© 2012 Adobe Systems Incorporated. All Rights Reserved. 9
  • 14. Digital Media Strategy© 2012 Adobe Systems Incorporated. All Rights Reserved. 10
  • 15. The Adobe Creative Cloud© 2012 Adobe Systems Incorporated. All Rights Reserved. 11
  • 16. The Adobe Creative Cloud Get the World’s Best Tools Publish Apps & Websites Store & Stay a Share Step Ahead© 2012 Adobe Systems Incorporated. All Rights Reserved. 11
  • 17. Digital Publishing Suite CREATIVE SUITE DIGITAL PUBLISHING SUITE + CREATE PRODUCE© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
  • 18. Digital Publishing Suite CREATIVE SUITE DIGITAL PUBLISHING SUITE + CREATE PRODUCE DISTRIBUTE MONETIZE ANALYZE VIEW (Powered by SiteCatalyst)© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
  • 19. We help customers optimize their digital marketing and advertising investments© 2012 Adobe Systems Incorporated. All Rights Reserved. 13
  • 20. DIGITAL MARKETING CUSTOMERS AUTOMOTIVE RETAIL MEDIA FINANCE AGENCIES PUBLISHERS TECHNOLOGY TRAVEL© 2012 Adobe Systems Incorporated. All Rights Reserved. 14
  • 21. Digital Marketing Strategy Campaign Management Media Monetization DATA & CONTENT Predictive Personalization Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. 15
  • 22. We Manage “Big Data”© 2012 Adobe Systems Incorporated. All Rights Reserved. 16Source: Adobe
  • 23. We Manage “Big Data” > 115 Billion Dynamic campaign assets delivered per quarter© 2012 Adobe Systems Incorporated. All Rights Reserved. 16Source: Adobe
  • 24. We Manage “Big Data” > 115 > 1.6 Billion Trillion Dynamic campaign assets Transactions delivered per quarter per quarter© 2012 Adobe Systems Incorporated. All Rights Reserved. 16Source: Adobe
  • 25. We Manage “Big Data” > 115 > 1.6 > 21 Billion Trillion Petabytes Dynamic campaign assets Transactions Data managed delivered per quarter per quarter© 2012 Adobe Systems Incorporated. All Rights Reserved. 16Source: Adobe
  • 26. Innovation at Adobe© 2012 Adobe Systems Incorporated. All Rights Reserved. 17
  • 27. Vectors of Innovation© 2012 Adobe Systems Incorporated. All Rights Reserved. 18
  • 28. Leading in Key Areas EXPRESSIVITY, GAMING AND INTERACTIVITY AND APPS PREMIUM VIDEO© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
  • 29. HTML5 Leadership© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
  • 30. HTML Services© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
  • 31. PhoneGap© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
  • 32. PhoneGap Builder Services© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
  • 33. Typekit Before Typekit, HTML text could only be styled using the few “browser safe” fonts that are pre- installed across all target platforms. “WEB SAFE” FONTS BEFORE TYPEKIT LOWEST COMMON = DENOMINATOR DESIGN© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
  • 34. Web Fonts with Adobe Typekit Library of 4000+ Embed in 100% Support All Top Browsers Licensed Fonts Standard HTML & Devices Benefits of styling text with HTML:  Best for SEO  Accessibility  Easiest to update  Browser support  Copy / Paste / Zoom  Consistent branding  Translation  Lower page weight© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
  • 35. Recent Acquisitions DIGITAL MEDIA DIGITAL MARKETING© 2012 Adobe Systems Incorporated. All Rights Reserved.
  • 36. Routes to Market ADOBE CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  • 37. Routes to Market ADOBE CHANNEL CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  • 38. Routes to Market ADOBE CHANNEL DIRECT CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  • 39. Routes to Market ADOBE ADOBE.COM CHANNEL DIRECT CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  • 40. Routes to Market ADOBE ONLINE ADOBE.COM CHANNEL DIRECT SALES CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  • 41. Routes to Market ADOBE ONLINE ADOBE.COM CHANNEL PARTNERS DIRECT SALES CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  • 42. Routes to Market ADOBE ONLINE ADOBE.COM CHANNEL PARTNERS DIRECT SALES CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  • 43. Grazie dell’attenzione© 2012 Adobe Systems Incorporated. All Rights Reserved.
  • 44. © 2012 Adobe Systems Incorporated. All Rights Reserved.