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Emerasoft Day 2012 - Adobe Corporate presentation
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Emerasoft Day 2012 - Adobe Corporate presentation

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Presentazione istituzionale del partner Adobe all'Emerasoft Day 2012

Presentazione istituzionale del partner Adobe all'Emerasoft Day 2012

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Emerasoft Day 2012 - Adobe Corporate presentation Emerasoft Day 2012 - Adobe Corporate presentation Presentation Transcript

  • Adobe as a Publishing Technology Partner Matteo Oriani | Solution Consultant CreativePro & DI SEM© 2012 Adobe Systems Incorporated. All Rights Reserved. 1
  • About Adobe  Founded in 1982  74 Offices in 43 Countries  $4.2 billion in revenue in FY2011  Corporate Headquarters in San Jose, California  More than 9,700 employees© 2012 Adobe Systems Incorporated. All Rights Reserved. 2
  • Changing the world through digital experiences© 2012 Adobe Systems Incorporated. All Rights Reserved. 3
  • Adobe’s History of Transformation DIGITAL $4B+ EXPERIENCES Media & Marketing $3B e Interactive Media/ nu Websites ve Re $2B Electronic Documents $500M Desktop Publishing© 2012 Adobe Systems Incorporated. All Rights Reserved.
  • Digital Experiences ina Multiscreen World © 2012 Adobe Systems Incorporated. All Rights Reserved. 5
  • What We Do© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  • What We Do MAKE© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  • What We Do MAKE MANAGE© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  • What We Do MAKE MANAGE MEASURE© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  • What We Do MAKE MANAGE MEASURE MONETIZE© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  • © 2012 Adobe Systems Incorporated. All Rights Reserved. 7
  • We help customers create, publish, promote and monetize their content – anywhere© 2012 Adobe Systems Incorporated. All Rights Reserved. 8
  • DIGITAL MEDIA CUSTOMERS PUBLISHERS BUSINESSES MEDIA COMPANIES AGENCIES CONSUMERS STUDENTS© 2012 Adobe Systems Incorporated. All Rights Reserved. 9
  • Digital Media Strategy© 2012 Adobe Systems Incorporated. All Rights Reserved. 10
  • The Adobe Creative Cloud© 2012 Adobe Systems Incorporated. All Rights Reserved. 11
  • The Adobe Creative Cloud Get the World’s Best Tools Publish Apps & Websites Store & Stay a Share Step Ahead© 2012 Adobe Systems Incorporated. All Rights Reserved. 11
  • Digital Publishing Suite CREATIVE SUITE DIGITAL PUBLISHING SUITE + CREATE PRODUCE© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
  • Digital Publishing Suite CREATIVE SUITE DIGITAL PUBLISHING SUITE + CREATE PRODUCE DISTRIBUTE MONETIZE ANALYZE VIEW (Powered by SiteCatalyst)© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
  • We help customers optimize their digital marketing and advertising investments© 2012 Adobe Systems Incorporated. All Rights Reserved. 13
  • DIGITAL MARKETING CUSTOMERS AUTOMOTIVE RETAIL MEDIA FINANCE AGENCIES PUBLISHERS TECHNOLOGY TRAVEL© 2012 Adobe Systems Incorporated. All Rights Reserved. 14
  • Digital Marketing Strategy Campaign Management Media Monetization DATA & CONTENT Predictive Personalization Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. 15
  • We Manage “Big Data”© 2012 Adobe Systems Incorporated. All Rights Reserved. 16Source: Adobe
  • We Manage “Big Data” > 115 Billion Dynamic campaign assets delivered per quarter© 2012 Adobe Systems Incorporated. All Rights Reserved. 16Source: Adobe
  • We Manage “Big Data” > 115 > 1.6 Billion Trillion Dynamic campaign assets Transactions delivered per quarter per quarter© 2012 Adobe Systems Incorporated. All Rights Reserved. 16Source: Adobe
  • We Manage “Big Data” > 115 > 1.6 > 21 Billion Trillion Petabytes Dynamic campaign assets Transactions Data managed delivered per quarter per quarter© 2012 Adobe Systems Incorporated. All Rights Reserved. 16Source: Adobe
  • Innovation at Adobe© 2012 Adobe Systems Incorporated. All Rights Reserved. 17
  • Vectors of Innovation© 2012 Adobe Systems Incorporated. All Rights Reserved. 18
  • Leading in Key Areas EXPRESSIVITY, GAMING AND INTERACTIVITY AND APPS PREMIUM VIDEO© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
  • HTML5 Leadership© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
  • HTML Services© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
  • PhoneGap© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
  • PhoneGap Builder Services© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
  • Typekit Before Typekit, HTML text could only be styled using the few “browser safe” fonts that are pre- installed across all target platforms. “WEB SAFE” FONTS BEFORE TYPEKIT LOWEST COMMON = DENOMINATOR DESIGN© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
  • Web Fonts with Adobe Typekit Library of 4000+ Embed in 100% Support All Top Browsers Licensed Fonts Standard HTML & Devices Benefits of styling text with HTML:  Best for SEO  Accessibility  Easiest to update  Browser support  Copy / Paste / Zoom  Consistent branding  Translation  Lower page weight© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
  • Recent Acquisitions DIGITAL MEDIA DIGITAL MARKETING© 2012 Adobe Systems Incorporated. All Rights Reserved.
  • Routes to Market ADOBE CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  • Routes to Market ADOBE CHANNEL CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  • Routes to Market ADOBE CHANNEL DIRECT CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  • Routes to Market ADOBE ADOBE.COM CHANNEL DIRECT CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  • Routes to Market ADOBE ONLINE ADOBE.COM CHANNEL DIRECT SALES CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  • Routes to Market ADOBE ONLINE ADOBE.COM CHANNEL PARTNERS DIRECT SALES CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  • Routes to Market ADOBE ONLINE ADOBE.COM CHANNEL PARTNERS DIRECT SALES CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  • Grazie dell’attenzione© 2012 Adobe Systems Incorporated. All Rights Reserved.
  • © 2012 Adobe Systems Incorporated. All Rights Reserved.