Adobe as a Publishing Technology Partner      Matteo Oriani | Solution Consultant CreativePro & DI SEM© 2012 Adobe Systems...
About Adobe    Founded in 1982                                             74 Offices in 43 Countries    $4.2 billion in ...
Changing the world                                                            through digital                             ...
Adobe’s History of Transformation                                                                       DIGITAL           ...
Digital Experiences ina Multiscreen World © 2012 Adobe Systems Incorporated. All Rights Reserved.   5
What We Do© 2012 Adobe Systems Incorporated. All Rights Reserved.   6
What We Do                 MAKE© 2012 Adobe Systems Incorporated. All Rights Reserved.   6
What We Do                 MAKE                                     MANAGE© 2012 Adobe Systems Incorporated. All Rights Re...
What We Do                 MAKE                                     MANAGE       MEASURE© 2012 Adobe Systems Incorporated....
What We Do                 MAKE                                     MANAGE       MEASURE   MONETIZE© 2012 Adobe Systems In...
© 2012 Adobe Systems Incorporated. All Rights Reserved.   7
We help customers create,                                                              publish, promote and               ...
DIGITAL MEDIA                    CUSTOMERS          PUBLISHERS                                              BUSINESSES    ...
Digital Media Strategy© 2012 Adobe Systems Incorporated. All Rights Reserved.   10
The Adobe Creative Cloud© 2012 Adobe Systems Incorporated. All Rights Reserved.   11
The Adobe Creative Cloud                                       Get the World’s                                         Bes...
Digital Publishing Suite   CREATIVE     SUITE                                                                    DIGITAL P...
Digital Publishing Suite   CREATIVE     SUITE                                                                           DI...
We help customers         optimize their digital         marketing and advertising         investments© 2012 Adobe Systems...
DIGITAL MARKETING                                                                         CUSTOMERS                       ...
Digital Marketing Strategy                                           Campaign                                          Man...
We Manage “Big Data”© 2012 Adobe Systems Incorporated. All Rights Reserved.   16Source: Adobe
We Manage “Big Data”                 >        115                     Billion       Dynamic campaign assets        deliver...
We Manage “Big Data”                 >        115                             >    1.6                     Billion        ...
We Manage “Big Data”                 >        115                             >    1.6            >   21                  ...
Innovation at Adobe© 2012 Adobe Systems Incorporated. All Rights Reserved.   17
Vectors of Innovation© 2012 Adobe Systems Incorporated. All Rights Reserved.   18
Leading in Key Areas                    EXPRESSIVITY,                                                   GAMING AND        ...
HTML5 Leadership© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   20
HTML Services© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   21
PhoneGap© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   22
PhoneGap Builder Services© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   23
Typekit    Before Typekit, HTML text could only be styled    using the few “browser safe” fonts that are pre-    installed...
Web Fonts with Adobe Typekit                         Library of 4000+                                         Embed in 100...
Recent Acquisitions                         DIGITAL MEDIA                    DIGITAL MARKETING© 2012 Adobe Systems Incorpo...
Routes to Market                                                           ADOBE                                          ...
Routes to Market                                                           ADOBE                                          ...
Routes to Market                                                           ADOBE                                          ...
Routes to Market                                                           ADOBE                      ADOBE.COM           ...
Routes to Market                                                                   ADOBE                                  ...
Routes to Market                                                                   ADOBE                                  ...
Routes to Market                                                                   ADOBE                                  ...
Grazie dell’attenzione© 2012 Adobe Systems Incorporated. All Rights Reserved.
© 2012 Adobe Systems Incorporated. All Rights Reserved.
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Emerasoft Day 2012 - Adobe Corporate presentation

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Presentazione istituzionale del partner Adobe all'Emerasoft Day 2012

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Emerasoft Day 2012 - Adobe Corporate presentation

  1. 1. Adobe as a Publishing Technology Partner Matteo Oriani | Solution Consultant CreativePro & DI SEM© 2012 Adobe Systems Incorporated. All Rights Reserved. 1
  2. 2. About Adobe  Founded in 1982  74 Offices in 43 Countries  $4.2 billion in revenue in FY2011  Corporate Headquarters in San Jose, California  More than 9,700 employees© 2012 Adobe Systems Incorporated. All Rights Reserved. 2
  3. 3. Changing the world through digital experiences© 2012 Adobe Systems Incorporated. All Rights Reserved. 3
  4. 4. Adobe’s History of Transformation DIGITAL $4B+ EXPERIENCES Media & Marketing $3B e Interactive Media/ nu Websites ve Re $2B Electronic Documents $500M Desktop Publishing© 2012 Adobe Systems Incorporated. All Rights Reserved.
  5. 5. Digital Experiences ina Multiscreen World © 2012 Adobe Systems Incorporated. All Rights Reserved. 5
  6. 6. What We Do© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  7. 7. What We Do MAKE© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  8. 8. What We Do MAKE MANAGE© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  9. 9. What We Do MAKE MANAGE MEASURE© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  10. 10. What We Do MAKE MANAGE MEASURE MONETIZE© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  11. 11. © 2012 Adobe Systems Incorporated. All Rights Reserved. 7
  12. 12. We help customers create, publish, promote and monetize their content – anywhere© 2012 Adobe Systems Incorporated. All Rights Reserved. 8
  13. 13. DIGITAL MEDIA CUSTOMERS PUBLISHERS BUSINESSES MEDIA COMPANIES AGENCIES CONSUMERS STUDENTS© 2012 Adobe Systems Incorporated. All Rights Reserved. 9
  14. 14. Digital Media Strategy© 2012 Adobe Systems Incorporated. All Rights Reserved. 10
  15. 15. The Adobe Creative Cloud© 2012 Adobe Systems Incorporated. All Rights Reserved. 11
  16. 16. The Adobe Creative Cloud Get the World’s Best Tools Publish Apps & Websites Store & Stay a Share Step Ahead© 2012 Adobe Systems Incorporated. All Rights Reserved. 11
  17. 17. Digital Publishing Suite CREATIVE SUITE DIGITAL PUBLISHING SUITE + CREATE PRODUCE© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
  18. 18. Digital Publishing Suite CREATIVE SUITE DIGITAL PUBLISHING SUITE + CREATE PRODUCE DISTRIBUTE MONETIZE ANALYZE VIEW (Powered by SiteCatalyst)© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
  19. 19. We help customers optimize their digital marketing and advertising investments© 2012 Adobe Systems Incorporated. All Rights Reserved. 13
  20. 20. DIGITAL MARKETING CUSTOMERS AUTOMOTIVE RETAIL MEDIA FINANCE AGENCIES PUBLISHERS TECHNOLOGY TRAVEL© 2012 Adobe Systems Incorporated. All Rights Reserved. 14
  21. 21. Digital Marketing Strategy Campaign Management Media Monetization DATA & CONTENT Predictive Personalization Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. 15
  22. 22. We Manage “Big Data”© 2012 Adobe Systems Incorporated. All Rights Reserved. 16Source: Adobe
  23. 23. We Manage “Big Data” > 115 Billion Dynamic campaign assets delivered per quarter© 2012 Adobe Systems Incorporated. All Rights Reserved. 16Source: Adobe
  24. 24. We Manage “Big Data” > 115 > 1.6 Billion Trillion Dynamic campaign assets Transactions delivered per quarter per quarter© 2012 Adobe Systems Incorporated. All Rights Reserved. 16Source: Adobe
  25. 25. We Manage “Big Data” > 115 > 1.6 > 21 Billion Trillion Petabytes Dynamic campaign assets Transactions Data managed delivered per quarter per quarter© 2012 Adobe Systems Incorporated. All Rights Reserved. 16Source: Adobe
  26. 26. Innovation at Adobe© 2012 Adobe Systems Incorporated. All Rights Reserved. 17
  27. 27. Vectors of Innovation© 2012 Adobe Systems Incorporated. All Rights Reserved. 18
  28. 28. Leading in Key Areas EXPRESSIVITY, GAMING AND INTERACTIVITY AND APPS PREMIUM VIDEO© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
  29. 29. HTML5 Leadership© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
  30. 30. HTML Services© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
  31. 31. PhoneGap© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
  32. 32. PhoneGap Builder Services© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
  33. 33. Typekit Before Typekit, HTML text could only be styled using the few “browser safe” fonts that are pre- installed across all target platforms. “WEB SAFE” FONTS BEFORE TYPEKIT LOWEST COMMON = DENOMINATOR DESIGN© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
  34. 34. Web Fonts with Adobe Typekit Library of 4000+ Embed in 100% Support All Top Browsers Licensed Fonts Standard HTML & Devices Benefits of styling text with HTML:  Best for SEO  Accessibility  Easiest to update  Browser support  Copy / Paste / Zoom  Consistent branding  Translation  Lower page weight© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
  35. 35. Recent Acquisitions DIGITAL MEDIA DIGITAL MARKETING© 2012 Adobe Systems Incorporated. All Rights Reserved.
  36. 36. Routes to Market ADOBE CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  37. 37. Routes to Market ADOBE CHANNEL CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  38. 38. Routes to Market ADOBE CHANNEL DIRECT CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  39. 39. Routes to Market ADOBE ADOBE.COM CHANNEL DIRECT CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  40. 40. Routes to Market ADOBE ONLINE ADOBE.COM CHANNEL DIRECT SALES CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  41. 41. Routes to Market ADOBE ONLINE ADOBE.COM CHANNEL PARTNERS DIRECT SALES CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  42. 42. Routes to Market ADOBE ONLINE ADOBE.COM CHANNEL PARTNERS DIRECT SALES CUSTOMERS© 2012 Adobe Systems Incorporated. All Rights Reserved. 27
  43. 43. Grazie dell’attenzione© 2012 Adobe Systems Incorporated. All Rights Reserved.
  44. 44. © 2012 Adobe Systems Incorporated. All Rights Reserved.

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