Adobe Digital Publishing Suite - workshop 20 novembre
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Adobe Digital Publishing Suite - workshop 20 novembre

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Presentazione di Matteo Oriani (Adobe) in occasione del webinar sul Digital Publishing organizzato da Emerasoft. video completo:

Presentazione di Matteo Oriani (Adobe) in occasione del webinar sul Digital Publishing organizzato da Emerasoft. video completo:
http://conference.pico.it/p34d7t5oxfi/?launcher=false&fcsContent=true&pbMode=normal
Per maggiori informazioni contatta sales@emerasoft.com

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Adobe Digital Publishing Suite - workshop 20 novembre Adobe Digital Publishing Suite - workshop 20 novembre Presentation Transcript

  • Are Digital Magazines For Real? Matteo Oriani | Solution Consultan CreativePro, DPS & SEM DI © 2013 Adobe Systems Incorporated. All Rights Reserved. 1
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8 2
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8 3 View slide
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8 4 View slide
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
  • Opportunity: Transition from Print to Mobile © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
  • What is Adobe’s position in the digital magazine market? © 2013 Adobe Systems Incorporated. All Rights Reserved. 10
  • Leading American Magazine Brands Use DPS © 2013 Adobe Systems Incorporated. All Rights Reserved. 11
  • Leading Asian Magazine Brands Use DPS © 2013 Adobe Systems Incorporated. All Rights Reserved. 12
  • Leading European Magazine Brands Use DPS © 2013 Adobe Systems Incorporated. All Rights Reserved. 13
  • DPS Apps are Real Business © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 20% other 80% Top Grossing iOS Newsstand Apps are on DPS 80% DPS © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
  • 3% Android DPS Downloads by Platform 97% iOS © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
  • Publications Delivered by DPS per Week 2.000.000 1.800.000 1.600.000 1.400.000 1.200.000 1.000.000 800.000 600.000 400.000 200.000 0 © 2013 Adobe Systems Incorporated. All Rights Reserved. 17
  • 125M 2M Publications Distributed © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Every Week 18
  • How successful are digital magazines with consumers? © 2013 Adobe Systems Incorporated. All Rights Reserved. 19
  • Consumers Pay for Digital Magazines Single Issues 10% Digital Subscription 34% Print + Digital 35% Free 22% © 2013 Adobe Systems Incorporated. All Rights Reserved. 20 Adobe Digital Index % Purchase Instances: Feb '13
  • Average Time Spent on Media and Entertainment Website Average Time Spent by Digital Subscribers on DPS apps is 9 45 Minutes/Visit Minutes/Month Source: Adobe Best of the Best Benchmark, March 2013 © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Source: Aggregated Digital Publishing Analytics 21
  • Per Publication Readership is Growing…. 150% 100% 50% 0% Aug-12 Adobe Digital Index Sep-12 Oct-12 Nov-12 2nd Quartile Readership Growth © 2013 Adobe Systems Incorporated. All Rights Reserved. 23 Dec-12 3rd Quartile Jan-13 Average Publication Feb-13
  • Adobe DPS Features Increase Readership & Drive Conversion 1.  Push Notification for custom segmented messaging 2.  Automatic delivery of content to subscribers via the Apple Newsstand 3.  ‘Digital Blow-ins’ displays actionable subscription offers within a publication 4.  First Issue Free offers new readers content right away 5.  Web Viewer attracts new customers via browsers and social media © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Are digital magazines attractive to advertisers? © 2013 Adobe Systems Incorporated. All Rights Reserved. 29
  • Results in 3 months after Top Gear switched from replica to DPS 48 % Total Downloads 62 % Paid Downloads 79 % Single Issue Revenue 165 200 % Subscription Revenue © 2013 Adobe Systems Incorporated. All Rights Reserved. Ad Revenue 31 %
  • Top Gear — PDF Replica vs. Interactive Issue Interactive content holds a reader’s attention far longer than digital replicas Interactive Issues 0 5 10 15 20 TG239 TG240 TG238 TG241 TG237 TG229 TG236 TG235 TG234 TopGear Magazine - December 2012 © 2013 Adobe Systems Incorporated. All Rights Reserved. Time per reader (m), 6 Time per Read (m), 6 32 25 30 35 40 45 50
  • Use controls to play movie © 2013 Adobe Systems Incorporated. All Rights Reserved.
  • DPS apps are becoming central hubs for an integrated media strategy © 2013 Adobe Systems Incorporated. All Rights Reserved. 34
  • Martha Stewart — Cross Promotion Martha Stewart sells Digital Magazines and other media including:   Other DPS applications   Custom applications   eBooks © 2013 Adobe Systems Incorporated. All Rights Reserved. 35
  • Motor Trend — Brand Engagement Motor Trend delivers digital magazines and web properties in an integrated DPS app •  Motortrend.com •  Wide Open Throttle blog •  Motortrend YouTube Channel Magazine Library © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Motor Trend Homepage Wide Open Throttle Blog Motor Trend YouTube Video Channel
  • © 2013 Adobe Systems Incorporated. All Rights Reserved.