2. Competitive Analysis
User Feedback
User stories
User flows
Red routes
Brainstorm & sketch
Wireframe
Prototype
Validate Internally
Test Externally
learn from User behavior
Iterate
Better understanding of your competitors
What they are offering to customers
How to maintain your competitive advantage
Build domain knowledge
Identify best practices
3. Focus groups
One-to-one interviews
Product Research
User surveys
Lab based testing
Competitive Analysis
User Feedback
User stories
User flows
Red routes
Brainstorm & sketch
Wireframe
Prototype
Validate Internally
Test Externally
learn from User behavior
Iterate
4. Understanding the user
User Scenarios
Use Cases
Create a Workflow
Develop User Personas
Competitive Analysis
User Feedback
User stories
User flows
Red routes
Brainstorm & sketch
Wireframe
Prototype
Validate Internally
Test Externally
learn from User behavior
Iterate
5. Map User Flows
Design flows
User objectives
Display Media
Competitive Analysis
User Feedback
User stories
User flows
Red routes
Brainstorm & sketch
Wireframe
Prototype
Validate Internally
Test Externally
learn from User behavior
Iterate
6. Red routes - are the key tasks that users want to carry out
with the product
Competitive Analysis
User Feedback
User stories
User flows
Red routes
Brainstorm & sketch
Wireframe
Prototype
Validate Internally
Test Externally
learn from User behavior
Iterate
7. Competitive Analysis
User Feedback
User stories
User flows
Red routes
Brainstorm & sketch
Wireframe
Prototype
Validate Internally
Test Externally
learn from User behavior
Iterate
#1 Rule: Don't settle for your first idea!
Existing solutions to your problem (or similar problems)
Analogies
No judgment! No ideas are bad ideas during brainstorm
Sketch
Sleep on It
8. Competitive Analysis
User Feedback
User stories
User flows
Red routes
Brainstorm & sketch
Wireframe
Prototype
Validate Internally
Test Externally
learn from User behavior
Iterate
Define the information
Plan the layout
UI behaviors.
UI Elements
Define functionality and content
9. Competitive Analysis
User Feedback
User stories
User flows
Red routes
Brainstorm & sketch
Wireframe
Prototype
Validate Internally
Test Externally
learn from User behavior
Iterate
You may find you need to scrap parts of it, modify parts,
And even add brand-new parts.
10. Competitive Analysis
User Feedback
User stories
User flows
Red routes
Brainstorm & sketch
Wireframe
Prototype
Validate Internally
Test Externally
learn from User behavior
Iterate
Microinteractions
Time tracker
Intuitive
Reliability
Create scenarios
11. Competitive Analysis
User Feedback
User stories
User flows
Red routes
Brainstorm & sketch
Wireframe
Prototype
Validate Internally
Test Externally
learn from User behavior
Iterate
Focus groups
Lab testing
Real Users
Usability research
12. Competitive Analysis
User Feedback
User stories
User flows
Red routes
Brainstorm & sketch
Wireframe
Prototype
Validate Internally
Test Externally
learn from User behavior
Iterate
I can’t find the menu
Bad icon
Not intuatiive
Not labeled
Break the process
i can’t find the tool
13. Competitive Analysis
User Feedback
User stories
User flows
Red routes
Brainstorm & sketch
Wireframe
Prototype
Validate Internally
Test Externally
learn from User behavior
Iterate
Iterate