Going Mobile
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  • 1. Why Your Business Needs a Mobile-Friendly Website. Emeka Eze Emeka.eze@deo-corp.com.ng(c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 2.  Having a website is no longer enough, your business needs a mobile-friendly website “You don’t need a mobile strategy, you need a strategy for the mobile world” James Briscoe, Managing Director, Unique Digital (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 3. (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 4.  Statistics prove that "Africa is indeed the fastest-growing mobile market in the world and the largest after Asia." --- TheRoyceFunds (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 5.  “The number of subscribers on the continent[Africa] has grown almost 20% each year for the past five years, according to the GSM Association report on Africa, which expects there will be more than 735 million subscribers by the end of 2012” "In Five Years, Most Africans Will Have Smartphones“ ---techcrunch.com (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 6.  Do you know that Nigeria tops amongst countries with the highest net additions of Internet users in Africa? (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 7.  It might also interest you to know that Nigeria has been ranked fourth in smartphone connection in Africa. ---Informa Telecoms & Media (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 8.  Itwill also interest you to know that 97% of Nigerians own a mobile phone. Source: Insights Africa (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 9.  Nigeria by Mobile Internet Session (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 10.  Nigeria Internet Access by Point of Usage (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 11.  Nigeria Internet penetration stands at 11% second to Egypt with a 12.6% as at 2007. Source: InternetWorldStats.com Nigeria population currently stands at 162.47 Million. Source: World Bank Report This means that 17.8 million Nigerians access the Internet And 1.4 million Nigerians access the internet via their mobile phones! (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 12.  Hence, your vital question should be whether you intend to ignore this 1.4 million that is set to grow at a CAGR of 20% year-on-year for the next five years!!! (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 13.  PERTINENT QUESTIONS FOR YOUR BUSINESS #1: Does your company own a website #2: If yes, is your company website mobile-friendly? (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 14. “You don’t need a mobile strategy, youneed a strategy for the mobile world” James Briscoe, Managing Director, Unique Digital (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 15.  Google Research: 75% of mobile users are likely to revisit a mobile-friendly site. 67% of mobile users are more likely to buy 61% of mobile users are more likely to leave a mobile-unfriendly site(bounce off your site) (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 16.  What is a mobile-friendly site?A mobile-friendly site is a site that is designed for the capabilities of mobile devices. “Just because a site can load on a mobile phone doesn’t mean it’s mobile- friendly”[Source: Google] (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012
  • 17.  Do you like to have a mobile-friendly site? Hail us via: deocorpltd@gmail.com emeka.eze@deo-corp.com.ng info@deo-corp.com.ng 234-809-780-6895 234-810-380-2735 (c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012