Going Mobile

Why Your Business Needs a
Mobile-Friendly Website.
Emeka Eze
Emeka.eze@deo-corp.com.ng

(c) Our Deo Corp. Ltd 2011. All rights reserved. 11/10/2012

 Having a website is no longer enough,
your business needs a mobile-friendly
website
 “You don’t need a mobile strategy, you
need a strategy for the mobile world”
James Briscoe, Managing Director, Unique Digital


 Statistics
prove that "Africa is indeed the
fastest-growing mobile market in the
world and the largest after Asia." ---
TheRoyceFunds


 “The number of subscribers on the
continent[Africa] has grown almost 20%
each year for the past five years,
according to the GSM Association report
on Africa, which expects there will be
more than 735 million subscribers by the
end of 2012”
 "In Five Years, Most Africans Will Have
Smartphones“ ---techcrunch.com

 Do you know that Nigeria tops amongst
countries with the highest net additions
of Internet users in Africa?


 It
might also interest you to know that
Nigeria has been ranked fourth in
smartphone connection in Africa. ---Informa
Telecoms & Media


 Itwill also interest you to know that 97%
of Nigerians own a mobile phone. Source:
Insights Africa


 Nigeria by Mobile Internet Session


 Nigeria Internet Access by Point of Usage


 Nigeria Internet penetration stands at 11% second
to Egypt with a 12.6% as at 2007. Source:
InternetWorldStats.com

 Nigeria population currently stands at 162.47
Million. Source: World Bank Report

 This means that 17.8 million
Nigerians access the Internet
 And 1.4 million Nigerians access the
internet via their mobile phones!

 Hence, your vital question should be
whether you intend to ignore this 1.4
million that is set to grow at a CAGR of
20% year-on-year for the next five
years!!!


 PERTINENT QUESTIONS FOR YOUR
BUSINESS

 #1: Does your company own a website

 #2: If
yes, is your company website
mobile-friendly?


“You don’t need a mobile strategy, you
need a strategy for the mobile world”
James Briscoe, Managing Director, Unique Digital


 Google Research:

 75% of mobile users are likely to revisit a
mobile-friendly site.
 67% of mobile users are more likely to
buy
 61% of mobile users are more likely to
leave a mobile-unfriendly site(bounce off
your site)

 What is a mobile-friendly site?

A mobile-friendly site is a site that is
designed for the capabilities of mobile
devices.
 “Just because a site can load on a mobile
phone doesn’t mean it’s mobile-
friendly”[Source: Google]


 Do you like to have a mobile-friendly
site?
 Hail us via:

 deocorpltd@gmail.com
 emeka.eze@deo-corp.com.ng
 info@deo-corp.com.ng
 234-809-780-6895
 234-810-380-2735


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