130625

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130625

  1. 1. eMedTodayHospital Analysis & RankingPatient Engagement Using SocialMedia
  2. 2. Analysis & Ranking of HospitalsPatient Engagement Using Social MediaAsianHospitalMakatiMedSt LukeMedicalCityOrder ofImportanceTwitter Followers 2 5 5 1Facebook Likes 4 2 1 3Health Information on Website or Mobile App 5 5 1 1Monthly Local Searches on Website Name 3 4 1 1Patient Health Information on Facebook Posting 5 5 5 5Mobile Offering 5 5 5 5Traffic Rank in Philippines 3 2 4 1Mobile Web Site 5 5 5 5Sites Linking in to Website 1 3 4 2Health Management Tools 5 5 5 5Facebook and Twitter Share Buttons on Website 1 5 5 5Digital Reputation 5 5 5 1Google Reviews 3 5 2 1Use of Video on Website 5 5 5 5Newsletter 1 5 1 1Ratio of Facebook Likes to Visitors 4 1 2 2Overall Ranking 4 3 1 2Black color indicates no functionThis is a complex model based on analysis of the use of social media functions, and the application of mathematicalformulas to them, with allowance made for relative importance of each function and logic weighting factors. The result issimply to assess relative positioning.

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