130618

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130618

  1. 1. The Importance and Role ofSocial Media for HospitalsTheeMedTodaySocial Media Capability Maturity Model forHospitals(developed by eMedToday)Copyright © eMedToday
  2. 2. Social Media• Mass Media– reach a large audience by masscommunication (one to many)• Social Media– interactions amongst people sharing,exchanging and discussing information (manyto many)– blending of technology and social interactionfor the co-creation of valueCopyright © eMedToday
  3. 3. Social Media by Default• By default– In our community where social media hasbecome pervasive, every entity, organization,government, business, product, service andindividual is the potential focus of socialmedia at any time– Potentially in either a positive or negative way!• Be proactive and build your own positivesocial media image• Actively add value to your communityCopyright © eMedToday
  4. 4. Participate in Social Media?• Communication about brands, products,services and entities simply happens, andorganizations cannot do anything aboutthat• Organizations need to decide if they wishto participate seriously in thiscommunication or continue to ignore it• Not being present on social media isconspicuousCopyright © eMedToday
  5. 5. Social Media Benefits• Generate and control positive exposure ofthe business• Create customer loyalty• Free publicity for the organization• Penetrate new markets• Differentiate from your competitors• Develop reputation of adding value tocommunityCopyright © eMedToday
  6. 6. Social MediaCritical Success Factors• Build your community and be visible• Easy for people to be participants• Health and wellness is a ‘cause’ important to thecommunity• Provide interesting, relevant and honest content• Be human – people like people more thancorporate logos and faceless business units• Give people a reason to follow youCopyright © eMedToday
  7. 7. Social Media Marketing• Due to social media, marketing has changed• Organizations are losing direct control of marketing andthe customers are gaining more and more control• Marketing in the social media world is to engage, andkeep engaging, the customers by providing interestingcontent, and creating environments and information thatpeople want• Establish your influence, reputation and brand withincommunities of potential customers• Use social media as a communication tool that makesyour organization accessible to anybody interested inwhat you offer• Create electronic word-of-mouthCopyright © eMedToday
  8. 8. eMedToday - Social MediaCapability Maturity ModelMaturityLevelBusinessValueBusinessAlignmentCompetency FinancialIntegrationOptimizing Leading Enables anddrives businessvalue creationand businessopportunitiesFully aligned andpartnered withbusiness strategyOrganizational corecompetencyA value centerAdvanced Facilitating Focuses onvalue creation,using industrybest practicesExpandedfacilities andoptions enablingfurther businessopportunitiesOutsource to subjectmatter experts andrecognize andintegrate best ofclass services andfeaturesAn investmentcenterIntermediate Participating Minor contributorto business valuecreation in someareasEstablishreputation andbrandBuilding competency A service centreBasic Listening Realizing it mayadd value to thebusinessInitial planning Appointingresponsible resourceA cost centreAd Hoc Beginning Totallydisconnectedfrom businessvalue creationNot consideredpart of businessstrategyNo skill base orresponsibilityRegarded as anadditionalunbudgetedcostCopyright © eMedToday Social Media Capability Maturity Model Developed by eMedToday
  9. 9. Social Media Capability Maturity ModelDecide Where Are You TodayDecide Where Are You TodayMaturityLevelBusinessValueBusinessAlignmentCompetency FinancialIntegrationOptimizing Leading Enables anddrives businessvalue creationand businessopportunitiesFully aligned andpartnered withbusiness strategyOrganizational corecompetencyA value centerAdvanced Facilitating Focuses onvalue creation,using industrybest practicesExpandedfacilities andoptions enablingfurther businessopportunitiesOutsource to subjectmatter experts andrecognize andintegrate best ofclass services andfeaturesAn investmentcenterIntermediate Participating Minor contributorto business valuecreation in someareasEstablishreputation andbrandBuilding competency A service centreBasic Listening Realizing it mayadd value to thebusinessInitial planning Appointingresponsible resourceA cost centreAd Hoc Beginning Totallydisconnectedfrom businessvalue creationNot consideredpart of businessstrategyNo skill base orresponsibilityRegarded as anadditionalunbudgetedcostCopyright © eMedToday Social Media Capability Maturity Model Developed by eMedToday
  10. 10. Social Media Capability Maturity ModelDecide Where Do You Want to BeDecide Where Do You Want to BeMaturityLevelBusinessValueBusinessAlignmentCompetency FinancialIntegrationOptimizing Leading Enables anddrives businessvalue creationand businessopportunitiesFully aligned andpartnered withbusiness strategyOrganizational corecompetencyA value centerAdvanced Facilitating Focuses onvalue creation,using industrybest practicesExpandedfacilities andoptions enablingfurther businessopportunitiesOutsource to subjectmatter experts andrecognize andintegrate best ofclass services andfeaturesAn investmentcenterIntermediate Participating Minor contributorto business valuecreation in someareasEstablishreputation andbrandBuilding competency A service centreBasic Listening Realizing it mayadd value to thebusinessInitial planning Appointingresponsible resourceA cost centreAd Hoc Beginning Totallydisconnectedfrom businessvalue creationNot consideredpart of businessstrategyNo skill base orresponsibilityRegarded as anadditionalunbudgetedcostCopyright © eMedToday Social Media Capability Maturity Model Developed by eMedToday

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