Graham Player P.h.D.( Health Sciences)Hugh McClungEmedtodayThe use of mobile medical apps onsmartphones and tablets is revolutionizing andreinventing the way patients are engaged
1 Mobile Usage Facts & Trends2 Mobile Health Revolution3 What Health Consumers Want4 Emedtoday Solution
Mobile Facts & Trends More than 6 billion mobile users worldwide By 2014, mobile Internet usage is expected toexceed desktop Internet usage More than 60% of all “Local” searches are donefrom a mobile device An average of 81 minutes is spent each day onmobile app compared to 74 minutes on webaccess 90% of businesses do not have mobile websites
Social Networking Performing SearchesUsing Mobile Apps Listening to MusicSending and Reading EmailsWatching VideosBrowsing WebsitesChecking News and WeatherSending and Reading Text MessagesWhat Are People Doing on Their Mobile Devices?
Smartphones and mobile app drive mhealth mhealth is giving consumers control over their health mhealth can bring consumers and hospitals together 90% of doctors feel mhealth app can improve patientoutcome 1.7 billion down load of mhealth apps by 2017 mhealth revenues to reach USD $ 27 billion by 2017 mhealth projected to reduce medical costs by 25% by2020Mobile Health Revolution
59% say mobile health has given them solutions 49% say it will change the way they managetheir health 48% say it will change the way they managechronic conditions 46% say it will make their health care moreconvenient 48% say it will improve health care quality Poor health literacy costs USD$ 230 billion peryearwww.emarketer.comPatient Beliefs
Smartphones 82% Tablets 69% Medical Specific devices 58% Mobile phones 37% PDA’s 27% Game consoles 24%Devices with Best mhealth Apps
Number of US consumers who use internet forhealth: 170 million 69% do searches 57% search symptoms & causes 49% learn about medication 42% look for doctor 36% look up holistic medicine 76% of patients would choose mhealth overhuman contact Survey: 76% of Patients Would Choose OverInternet & Consumers
Mobile friendly web site Now 13% Plan 46% Mobile doctor finder Now 5% Plan 50% Dedicated mobile site Now 3% Plan 41% Mobile application Now 3% Plan 33%Hospitals Now & Plan
SMS message for health tips Now 3% Plan 33% Mobile RX refills Now 3% Plan 10% SMS appointment remainders Now 00% Plan 25% QR code marketing Now 00% Plan 13%Hospitals Now & Plan
weight blood pressure gulucose pills cholesterol Gateway to personalized medicineHealth Trackers: Direct To Consumertesting
Email 63% Direct mail 56% Web Site 50% Call Center 38% Social Media 26% Mobile apps 12 % SMS 8%Hospital Use Today
Mobile app 76% Mobilizing existing web site 58% Mobile web services 53% SMS messaging 41% Mobile app publishing 23% Mobile advertising 24% Mobile app internal 23% Users of app: target audience Doctors Employees PatientsHospitals Use in Future
Lack of knowledge 53% Lack of reach of audience 30% Lack of budget 25% Complexity of platform 17% Costs of implementation 17%Biggest Obstacle to mHealth
It is about health consumers: their needs, expectations, experienceand engagement Going from “ we provide world class care” to Develop Online brand Engage customers Support customers Move outside traditional strategies Move to mobile channels In the future, everything that can be done digitally will be donedigitally Digital health lies in highly personalized medicine, delivered via thesmartphone. “Digital Ecosystem,” Yet only 13% of heath organizationshave developed a mobile appConsumerization of HealthCare
Mobile e visits ePatients want to asks questions ePatients want to talk to a doctor Different Platforms ePatients live in a multi-mediaenvironment ePatients want to watch mobile videos Medical History ePatients want to access their medicalhistoryWhat ePatients Want
Check for health conditions ePatients want to get trusted health information ePatients want to solve or prevent a health problemwith action solutions Regular updates ePatients want custom content ePatient education Want to learn from their doctors ePatients prefer a mobile app versus mobile web siteWhat ePatients Want
Connect any where, any time on any device Ask a doctor a question Call a Doctor Hospital Services Weekly mobile video from a healthprofessional Push SMS Health tips Push SMSA Mobile App Solution for Hosptials:Emedtoay
Fast News: Curated magazines Interesting Cool Trustworthy Solve or prevent a health problem Special event and promotions Push SMS Success Stories Survey Medical library Book libraryA Mobile Solution for Hosptials
Curated mobile Videos Interesting Cool Trustworthy Organized by prevention, description and cure Health trackers you can use from your device Best consumer apps Best clinical apps Lower health care costs Consolidate your health information E- Detailing Patient and Doctor engagement platformsA Mobile Solution for Hosptials
Mobile Marketing is the most powerful mediaever invented…New York TimesA Branded mobile application for your healthsystemImprove patient Satisfaction and TrustIncrease hospital revenueMedical TourismBypass hospital IT infrastructure and budgets( use telecom LtE network)EmedToday Solution
A Convenient Care Clinics ( “CCC”) with acomplete telemedicine solution in a 40 squarefoot spaceCCC will house a HD video conference link to ahospital doctorA range of smart sensing devices will bedetermine patient status and problem sPatient records housed in the cloudLocated in high traffic areas near Drug Store sand in rural areasLow cost primary care centers for hospitals toextent brand and reach in urban and ruralareas( capital costs for a 100 CCC centers USD $1 to $ 1.5 million)EmedToday Future Solution
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