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130606 mobile marketing #1
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130606 mobile marketing #1 Presentation Transcript

  • 1. Graham Player P.h.D.( Health Sciences)Hugh McClungEmedtodayThe use of mobile medical apps onsmartphones and tablets is revolutionizing andreinventing the way patients are engaged
  • 2. 1 Mobile Usage Facts & Trends2 Mobile Health Revolution3 What Health Consumers Want4 Emedtoday Solution
  • 3. Mobile Facts & Trends More than 6 billion mobile users worldwide By 2014, mobile Internet usage is expected toexceed desktop Internet usage More than 60% of all “Local” searches are donefrom a mobile device An average of 81 minutes is spent each day onmobile app compared to 74 minutes on webaccess 90% of businesses do not have mobile websites
  • 4. Social Networking Performing SearchesUsing Mobile Apps Listening to MusicSending and Reading EmailsWatching VideosBrowsing WebsitesChecking News and WeatherSending and Reading Text MessagesWhat Are People Doing on Their Mobile Devices?
  • 5.  Smartphones and mobile app drive mhealth mhealth is giving consumers control over their health mhealth can bring consumers and hospitals together 90% of doctors feel mhealth app can improve patientoutcome 1.7 billion down load of mhealth apps by 2017 mhealth revenues to reach USD $ 27 billion by 2017 mhealth projected to reduce medical costs by 25% by2020Mobile Health Revolution
  • 6.  59% say mobile health has given them solutions 49% say it will change the way they managetheir health 48% say it will change the way they managechronic conditions 46% say it will make their health care moreconvenient 48% say it will improve health care quality Poor health literacy costs USD$ 230 billion peryearwww.emarketer.comPatient Beliefs
  • 7.  Smartphones 82% Tablets 69% Medical Specific devices 58% Mobile phones 37% PDA’s 27% Game consoles 24%Devices with Best mhealth Apps
  • 8.  Number of US consumers who use internet forhealth: 170 million 69% do searches 57% search symptoms & causes 49% learn about medication 42% look for doctor 36% look up holistic medicine 76% of patients would choose mhealth overhuman contact Survey: 76% of Patients Would Choose OverInternet & Consumers
  • 9.  Mobile friendly web site Now 13% Plan 46% Mobile doctor finder Now 5% Plan 50% Dedicated mobile site Now 3% Plan 41% Mobile application Now 3% Plan 33%Hospitals Now & Plan
  • 10.  SMS message for health tips Now 3% Plan 33% Mobile RX refills Now 3% Plan 10% SMS appointment remainders Now 00% Plan 25% QR code marketing Now 00% Plan 13%Hospitals Now & Plan
  • 11.  weight blood pressure gulucose pills cholesterol Gateway to personalized medicineHealth Trackers: Direct To Consumertesting
  • 12.  Email 63% Direct mail 56% Web Site 50% Call Center 38% Social Media 26% Mobile apps 12 % SMS 8%Hospital Use Today
  • 13.  Mobile app 76% Mobilizing existing web site 58% Mobile web services 53% SMS messaging 41% Mobile app publishing 23% Mobile advertising 24% Mobile app internal 23% Users of app: target audience Doctors Employees PatientsHospitals Use in Future
  • 14.  Lack of knowledge 53% Lack of reach of audience 30% Lack of budget 25% Complexity of platform 17% Costs of implementation 17%Biggest Obstacle to mHealth
  • 15.  It is about health consumers: their needs, expectations, experienceand engagement Going from “ we provide world class care” to Develop Online brand Engage customers Support customers Move outside traditional strategies Move to mobile channels In the future, everything that can be done digitally will be donedigitally Digital health lies in highly personalized medicine, delivered via thesmartphone. “Digital Ecosystem,” Yet only 13% of heath organizationshave developed a mobile appConsumerization of HealthCare
  • 16.  Mobile e visits ePatients want to asks questions ePatients want to talk to a doctor Different Platforms ePatients live in a multi-mediaenvironment ePatients want to watch mobile videos Medical History ePatients want to access their medicalhistoryWhat ePatients Want
  • 17.  Check for health conditions ePatients want to get trusted health information ePatients want to solve or prevent a health problemwith action solutions Regular updates ePatients want custom content ePatient education Want to learn from their doctors ePatients prefer a mobile app versus mobile web siteWhat ePatients Want
  • 18.  Connect any where, any time on any device Ask a doctor a question Call a Doctor Hospital Services Weekly mobile video from a healthprofessional Push SMS Health tips Push SMSA Mobile App Solution for Hosptials:Emedtoay
  • 19.  Fast News: Curated magazines Interesting Cool Trustworthy Solve or prevent a health problem Special event and promotions Push SMS Success Stories Survey Medical library Book libraryA Mobile Solution for Hosptials
  • 20.  Curated mobile Videos Interesting Cool Trustworthy Organized by prevention, description and cure Health trackers you can use from your device Best consumer apps Best clinical apps Lower health care costs Consolidate your health information E- Detailing Patient and Doctor engagement platformsA Mobile Solution for Hosptials
  • 21. Mobile Marketing is the most powerful mediaever invented…New York TimesA Branded mobile application for your healthsystemImprove patient Satisfaction and TrustIncrease hospital revenueMedical TourismBypass hospital IT infrastructure and budgets( use telecom LtE network)EmedToday Solution