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Presentation Troels Smit MediaMind

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Troels Smit, NEN Nov. 16. 2010

Troels Smit, NEN Nov. 16. 2010

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Presentation Troels Smit MediaMind Presentation Transcript

  • 1. Creativity that Breaks through the Clutter © 2010 MediaMind Technologies Inc. | All rights reserved
  • 2. Who are we? © 2010 MediaMind Technologies Inc. | All rights reserved
  • 3. beyond the browser © 2010 MediaMind Technologies Inc. | All rights reserved
  • 4. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 5. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 6. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 7. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 8. Personally relevant ads inserted dynamically into any content on any device anywhere in the world © 2010 MediaMind Technologies Inc. | All rights reserved
  • 9. standard ads need a little helping hand © 2010 MediaMind Technologies Inc. | All rights reserved
  • 10. Zlatan • Appeared 60 times • Scored 22 goals • 30% conversion rate for Sweden striker © 2010 MediaMind Technologies Inc. | All rights reserved
  • 11. Tomas Brolin • Appeared 47 times • Scored 26 goals • World Cup All Star • 55% conversion rate for Sweden mid © 2010 MediaMind Technologies Inc. | All rights reserved
  • 12. Olof Mellberg • Made 84 appearances for Sweden • Scored four goals • Less than one goal every 20 games • Team Captain defender © 2010 MediaMind Technologies Inc. | All rights reserved
  • 13. Measuring assists TV Player 5 Display Midfielder Affiliates Player 4 Search Striker Mobile Player 3 Player 6 Outdoor © 2010 MediaMind Technologies Inc. | All rights reserved
  • 14. Channel Connect Explore the Touch-Points Campaign Type Channel Other Total between Channels Impact Rate Conversions Cross-Channel Overview Search 60.12% 1,216 58.67% 588 Campaign Type Campaign Publisher/SE Total Clicks Served CTR Other Channel ROI ROAS ($) Total Click to Conversion Search 58.67% 7,132 Impressions 249,414 2.86% Impact Rate 60.12% 30.41% 1.30 Conversions 1,216 Rate 588 17.05% Eyeblaster SE - Google 61.46%149,501 4,246 2.84% 58.67% 25.60% 1.26 588 628 13.85% Google 4,246 149,501 2.84% 58.67% 25.60% 1.26 588 13.85% Eyeblaster SE - Yahoo 61.46% 99,913 2,886 2.89% 61.46% 36.24% 1.36 628 628 21.76% Yahoo 2,886 99,913 2.89% 61.46% 36.24% 1.36 628 21.76% Display Display 28.22%537,523 4,293 0.80% 28.22% 16.25% 1.16 165 165 3.84% Mind the Gap US 2,113 MSN MSNBC 29.70%266,215 798 67,931 0.79% 1.17% 29.70% 37.88% 6.62% 2.35% 1.07 1.02 81 14 3.83% 81 1.75% Fox News.com 37.88% 50,714 236 0.47% 15.79% 21.91% 1.22 22 14 9.32% Turner / CNN 1,079 147,570 0.73% 35.42% 1.69% 1.02 45 4.17% Mind the Gap Int. 15.79%271,308 2,180 0.80% 26.73% 27.75% 1.28 84 22 3.85% MSN MX 750 168,906 0.44% 23.72% -15.95% 0.84 24 3.20% AOL Japan 35.42% 90,302 1,242 1.38% 34.68% 72.76% 1.73 48 45 3.86% Yahoo! UK 188 12,100 1.55% 21.80% 27.45% 1.27 12 6.38% Totals 26.73%786,937 11,425 1.45% 44.17% 28.19% 1.28 1,381 84 12.09% 23.72% 24 34.68% 48 21.80% 12 Totals 44.17% 1,381 Search & Display — All in One Place © 2010 MediaMind Technologies Inc. | All rights reserved
  • 15. Want more? ▸ Download cases on: www.mediamind.com – click ”resource library” ▸ Ask me to send you the best we have: troels.smit@mediamind.com © 2010 MediaMind Technologies Inc. | All rights reserved
  • 16. Less than 8% of the internet population click And the clickers dont have any money © 2010 MediaMind Technologies Inc. | All rights reserved (comScore 2009)
  • 17. You remember: 30% what you see 50% what you see & hear 70-90% what you see, hear & touch © 2008 Eyeblaster. All rights reserved
  • 18. interaction Teachers / kids © 2008 Eyeblaster. All rights reserved
  • 19. cracking the © 2008 Eyeblaster. All rights reserved
  • 20. Simply the best? Gaming Metric A B Benchmark* CTR 0.34% 2.71% 0.69% Interaction Rate 68% 30% 17% Video Started Rate 3% 6% 47% 84 54 seconds seconds © 2008 Eyeblaster. All rights reserved
  • 21. navigating the data © 2008 Eyeblaster. All rights reserved
  • 22. Global Research of all ads engaged with Eyeblaster Dwell Research © 2010 MediaMind Technologies Inc. | All rights reserved
  • 23. Dwell Rate versus CTR © 2010 MediaMind Technologies Inc. | All rights reserved
  • 24. does size matter? © 2010 MediaMind Technologies Inc. | All rights reserved
  • 25. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 26. Which Ad Sizes work? all formats longer time than TV Eyeblaster Dwell Research © 2010 MediaMind Technologies Inc. | All rights reserved
  • 27. consumers show consistently that they are willing to take time to explore brands © 2008 Eyeblaster. All rights reserved
  • 28. get people playing © 2010 MediaMind Technologies Inc. | All rights reserved
  • 29. ScreenGrab - Home Page Take Overs © 2010 MediaMind Technologies Inc. | All rights reserved
  • 30. Add Dimensions to Your Brand Immerse your brand in realistic 3D environments powered by the PaperVision 3D engine Dimensional Banners • Knock-Your-Socks-Off User Experience! • Demand user interactions • Associates brand with industry innovation © 2010 MediaMind Technologies Inc. | All rights reserved
  • 31. Innovation: 3D & Screengrab • Appears on the webpage as a regular banner. • Expands to provide a full screen cinema-like experience. • Provides a highly impactful experience for a self-selected group. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 32. Glider - Home Page Take Overs © 2010 MediaMind Technologies Inc. | All rights reserved
  • 33. Interactive HD Video © 2010 MediaMind Technologies Inc. | All rights reserved
  • 34. 2010 MediaMind RMA Nominee © 2010 MediaMind Technologies Inc. | All rights reserved
  • 35. Twitter in Banner Incorporate twitter feed, tweets, and information in a banner. • Immediately updated • Consumer Insights/Opinions • Focus on specific topics © 2010 MediaMind Technologies Inc. | All rights reserved
  • 36. HTML 5 – iDeviceAds © 2010 MediaMind Technologies Inc. | All rights reserved
  • 37. ’Tis the Season Using Online Display to Boost Store Traffick new research www.mediamind.com – click on ”research” © 2010 MediaMind Technologies Inc. | All rights reserved
  • 38. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 39. eRetail – Conversion funnel © 2010 MediaMind Technologies Inc. | All rights reserved
  • 40. eRetail ▸ Best conversion rates for retail: Homepage Music Mail © 2010 MediaMind Technologies Inc. | All rights reserved
  • 41. Brick and Mortar © 2008 Eyeblaster. All rights reserved
  • 42. Brick and Mortar Retailers Dwell Time To drive offline store visits Hotmail and Messenger are top performers © 2010 MediaMind Technologies Inc. | All rights reserved
  • 43. Dwell by frequency for B&M retailers to drive offline store visits the optimal frequency is 4 © 2010 MediaMind Technologies Inc. | All rights reserved
  • 44. Take your weekly circular online ▸ Create one ad unit ▸ Easily update content, just send us your images product description © 2010 MediaMind Technologies Inc. | All rights reserved
  • 45. Be memorable ▸ Homepage Takeover ▸ Brand Moment ▸ Fun and Relevant © 2010 MediaMind Technologies Inc. | All rights reserved
  • 46. but ... Online is difficult and I only have a TV ad © 2010 MediaMind Technologies Inc. | All rights reserved
  • 47. • Use your TV ad online • Just send us your video • Provides a highly impactful experience for a self- selected group © 2010 MediaMind Technologies Inc. | All rights reserved
  • 48. If you can sell Vacuum Cleaners online ... ▸ Who knew a vacuum cleaner could be so interesting? Great graphics that suck in the home page as a teaser followed by an interactive ad that allows the user to explore the features turn the mundane into something exciting © 2010 MediaMind Technologies Inc. | All rights reserved
  • 49. Your best content your best content needs to be where the users eyes are © 2010 MediaMind Technologies Inc. | All rights reserved
  • 50. Dwell – quality time © 2010 MediaMind Technologies Inc. | All rights reserved
  • 51. thank you troels.smit@mediamind.com © 2008 Eyeblaster. All rights reserved