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Presentation Troels Smit MediaMind

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Troels Smit, NEN Nov. 16. 2010

Troels Smit, NEN Nov. 16. 2010

Published in: Sports, Technology

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  • 1. © 2010 MediaMind Technologies Inc. | All rights reserved through the Breaks Creativity that Clutter © 2010 MediaMind Technologies Inc. | All rights reserved
  • 2. © 2010 MediaMind Technologies Inc. | All rights reserved Who are we?
  • 3. © 2010 MediaMind Technologies Inc. | All rights reserved beyond the browser
  • 4. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 5. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 6. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 7. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 8. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved Personallyrelevantads inserteddynamicallyintoany contentonanydevice anywhereintheworld
  • 9. © 2010 MediaMind Technologies Inc. | All rights reserved standard ads need a little helping hand
  • 10. © 2010 MediaMind Technologies Inc. | All rights reserved Zlatan • Appeared 60 times • Scored 22 goals • 30% conversion rate for Sweden striker
  • 11. © 2010 MediaMind Technologies Inc. | All rights reserved Tomas Brolin • Appeared 47 times • Scored 26 goals • World Cup All Star • 55% conversion rate for Sweden mid
  • 12. © 2010 MediaMind Technologies Inc. | All rights reserved Olof Mellberg • Made 84 appearances for Sweden • Scored four goals • Less than one goal every 20 games • Team Captain defender
  • 13. © 2010 MediaMind Technologies Inc. | All rights reserved Measuring assists Striker Midfielder Player 3 Player 6 Player 4 Player 5 Affiliates Outdoor Mobile Search Display TV
  • 14. © 2010 MediaMind Technologies Inc. | All rights reserved Channel Connect Served Impressions CTR Other Channel Impact Rate ROI ROAS ($) Total Conversions Click to Conversion Rate 249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 4,293 2,113 798 236 1,079 750 1,242 2,180 188Yahoo! UK AOL Japan MSN MX Mind the Gap Int. Turner / CNN Fox News.com MSN MSNBC Display Mind the Gap US Campaign Type Campaign Publisher/SE Total Clicks Search 7,132 Eyeblaster SE - Google 4,246 Google 4,246 Eyeblaster SE - Yahoo 2,886 Yahoo 2,886 Totals 11,425 Cross-Channel Overview Display Campaign Type Search Totals Search & Display — All in One Place Other Channel Impact Rate 60.12% 58.67% 58.67% 61.46% 61.46% 28.22% 29.70% 37.88% 15.79% 35.42% 26.73% 23.72% 34.68% 21.80% 44.17% Explore the Touch-Points between Channels Total Conversions 1,216 588 588 628 628 165 81 14 22 45 84 24 48 12 1,381
  • 15. © 2010 MediaMind Technologies Inc. | All rights reserved Want more? ▸ Download cases on: www.mediamind.com – click ”resource library” ▸ Ask me to send you the best we have: troels.smit@mediamind.com
  • 16. © 2010 MediaMind Technologies Inc. | All rights reserved Less than 8% of the internet population click And the clickers dont have any money (comScore 2009)
  • 17. © 2008 Eyeblaster. All rights reserved You remember: 30% what you see 50% what you see & hear 70-90% what you see, hear & touch
  • 18. © 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved Teachers / kidsinteraction
  • 19. © 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved cracking the
  • 20. © 2008 Eyeblaster. All rights reserved Simply the best? Metric A B Gaming Benchmark* CTR 0.34% 2.71% 0.69% Interaction Rate 68% 30% 17% Video Started Rate 3% 6% 47% 54 seconds 84 seconds
  • 21. © 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved data navigating the
  • 22. © 2010 MediaMind Technologies Inc. | All rights reserved Global Research Eyeblaster Dwell Research ofalladsengagedwith
  • 23. © 2010 MediaMind Technologies Inc. | All rights reserved Dwell Rate versus CTR
  • 24. © 2010 MediaMind Technologies Inc. | All rights reserved size does matter?
  • 25. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 26. © 2010 MediaMind Technologies Inc. | All rights reserved Which Ad Sizes work? Eyeblaster Dwell Research all formats longertimethanTV
  • 27. © 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved consumers show consistently that they are willing to take timeto explore brands
  • 28. © 2010 MediaMind Technologies Inc. | All rights reserved get people playing
  • 29. © 2010 MediaMind Technologies Inc. | All rights reserved ScreenGrab - Home Page Take Overs
  • 30. © 2010 MediaMind Technologies Inc. | All rights reserved Add Dimensions to Your Brand Dimensional Banners • Knock-Your-Socks-Off User Experience! • Demand user interactions • Associates brand with industry innovation Immerse your brand in realistic 3D environments powered by the PaperVision 3D engine
  • 31. © 2010 MediaMind Technologies Inc. | All rights reserved Innovation: 3D & Screengrab • Appears on the webpage as a regular banner. • Expands to provide a full screen cinema-like experience. • Provides a highly impactful experience for a self-selected group.
  • 32. © 2010 MediaMind Technologies Inc. | All rights reserved Glider - Home Page Take Overs
  • 33. © 2010 MediaMind Technologies Inc. | All rights reserved Interactive HD Video
  • 34. © 2010 MediaMind Technologies Inc. | All rights reserved 2010 MediaMind RMA Nominee
  • 35. © 2010 MediaMind Technologies Inc. | All rights reserved Twitter in Banner • Immediately updated • Consumer Insights/Opinions • Focus on specific topics Incorporate twitter feed, tweets, and information in a banner.
  • 36. © 2010 MediaMind Technologies Inc. | All rights reserved HTML 5 – iDeviceAds
  • 37. © 2010 MediaMind Technologies Inc. | All rights reserved ’Tis the Season Using Online Display to Boost Store Traffick new research www.mediamind.com – click on ”research”
  • 38. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 39. © 2010 MediaMind Technologies Inc. | All rights reserved eRetail – Conversion funnel
  • 40. © 2010 MediaMind Technologies Inc. | All rights reserved eRetail ▸ Best conversion rates for retail: Homepage Music Mail
  • 41. © 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved Brick and Mortar
  • 42. © 2010 MediaMind Technologies Inc. | All rights reserved Brick and Mortar Retailers Dwell Time To drive offline store visits Hotmail and Messenger are top performers
  • 43. © 2010 MediaMind Technologies Inc. | All rights reserved Dwell by frequency for B&M retailers to drive offline store visits the optimal frequency is 4
  • 44. © 2010 MediaMind Technologies Inc. | All rights reserved Take your weekly circular online ▸ Create one ad unit ▸ Easily update content, just send us your images product description
  • 45. © 2010 MediaMind Technologies Inc. | All rights reserved Be memorable ▸ Homepage Takeover ▸ Brand Moment ▸ Fun and Relevant
  • 46. © 2010 MediaMind Technologies Inc. | All rights reserved but ... Online is difficult and I only have a TV ad
  • 47. © 2010 MediaMind Technologies Inc. | All rights reserved • Use your TV ad online • Just send us your video • Provides a highly impactful experience for a self- selected group
  • 48. © 2010 MediaMind Technologies Inc. | All rights reserved If you can sell Vacuum Cleaners online ... ▸ Who knew a vacuum cleaner could be so interesting? Great graphics that suck in the home page as a teaser followed by an interactive ad that allows the user to explore the features turn the mundane into something exciting
  • 49. © 2010 MediaMind Technologies Inc. | All rights reserved Your best content your best content needs to be where the users eyes are
  • 50. © 2010 MediaMind Technologies Inc. | All rights reserved Dwell – quality time
  • 51. © 2008 Eyeblaster. All rights reserved thank you troels.smit@mediamind.com