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© 2010 MediaMind Technologies Inc. | All rights reserved
through the
Breaks
Creativity that
Clutter
© 2010 MediaMind Techn...
© 2010 MediaMind Technologies Inc. | All rights reserved
Who are we?
© 2010 MediaMind Technologies Inc. | All rights reserved
beyond the
browser
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
Personall...
© 2010 MediaMind Technologies Inc. | All rights reserved
standard ads
need a little
helping hand
© 2010 MediaMind Technologies Inc. | All rights reserved
Zlatan
• Appeared 60 times
• Scored 22 goals
• 30% conversion rat...
© 2010 MediaMind Technologies Inc. | All rights reserved
Tomas Brolin
• Appeared 47 times
• Scored 26 goals
• World Cup Al...
© 2010 MediaMind Technologies Inc. | All rights reserved
Olof Mellberg
• Made 84 appearances
for Sweden
• Scored four goal...
© 2010 MediaMind Technologies Inc. | All rights reserved
Measuring assists
Striker
Midfielder
Player 3
Player 6
Player 4
P...
© 2010 MediaMind Technologies Inc. | All rights reserved
Channel Connect
Served
Impressions
CTR Other Channel
Impact Rate
...
© 2010 MediaMind Technologies Inc. | All rights reserved
Want more?
▸ Download cases on: www.mediamind.com – click ”resour...
© 2010 MediaMind Technologies Inc. | All rights reserved
Less than 8% of the
internet population
click
And the clickers
do...
© 2008 Eyeblaster. All rights reserved
You remember:
30% what you see
50% what you see & hear
70-90% what you see, hear
& ...
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Teachers / kidsinteraction
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
cracking the
© 2008 Eyeblaster. All rights reserved
Simply the best?
Metric A B
Gaming
Benchmark*
CTR 0.34% 2.71% 0.69%
Interaction Rat...
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
data
navigating the
© 2010 MediaMind Technologies Inc. | All rights reserved
Global Research
Eyeblaster Dwell Research
ofalladsengagedwith
© 2010 MediaMind Technologies Inc. | All rights reserved
Dwell Rate versus CTR
© 2010 MediaMind Technologies Inc. | All rights reserved
size
does
matter?
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Which Ad Sizes work?
Eyeblaster Dwell Research
all formats
longer...
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
consumers
show consistently that they
are wil...
© 2010 MediaMind Technologies Inc. | All rights reserved
get people playing
© 2010 MediaMind Technologies Inc. | All rights reserved
ScreenGrab - Home Page Take Overs
© 2010 MediaMind Technologies Inc. | All rights reserved
Add Dimensions to Your Brand
Dimensional Banners
• Knock-Your-Soc...
© 2010 MediaMind Technologies Inc. | All rights reserved
Innovation:
3D & Screengrab
• Appears on the
webpage as a regular...
© 2010 MediaMind Technologies Inc. | All rights reserved
Glider - Home Page Take Overs
© 2010 MediaMind Technologies Inc. | All rights reserved
Interactive HD Video
© 2010 MediaMind Technologies Inc. | All rights reserved
2010 MediaMind RMA Nominee
© 2010 MediaMind Technologies Inc. | All rights reserved
Twitter in Banner
• Immediately updated
• Consumer Insights/Opini...
© 2010 MediaMind Technologies Inc. | All rights reserved
HTML 5 – iDeviceAds
© 2010 MediaMind Technologies Inc. | All rights reserved
’Tis the Season
Using Online Display to Boost Store Traffick
new ...
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
eRetail – Conversion funnel
© 2010 MediaMind Technologies Inc. | All rights reserved
eRetail
▸ Best conversion rates for retail:
Homepage
Music
Mail
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Brick and Mortar
© 2010 MediaMind Technologies Inc. | All rights reserved
Brick and Mortar Retailers
Dwell Time
To drive offline store visi...
© 2010 MediaMind Technologies Inc. | All rights reserved
Dwell by frequency for B&M retailers
to drive offline store visit...
© 2010 MediaMind Technologies Inc. | All rights reserved
Take your weekly circular online
▸ Create one ad unit
▸ Easily up...
© 2010 MediaMind Technologies Inc. | All rights reserved
Be memorable
▸ Homepage Takeover
▸ Brand Moment
▸ Fun and Relevant
© 2010 MediaMind Technologies Inc. | All rights reserved
but ...
Online is difficult and I only have a TV ad
© 2010 MediaMind Technologies Inc. | All rights reserved
• Use your TV ad online
• Just send us your video
• Provides a hi...
© 2010 MediaMind Technologies Inc. | All rights reserved
If you can sell Vacuum Cleaners online ...
▸ Who knew a vacuum cl...
© 2010 MediaMind Technologies Inc. | All rights reserved
Your best content
your best content needs to be
where the users e...
© 2010 MediaMind Technologies Inc. | All rights reserved
Dwell – quality time
© 2008 Eyeblaster. All rights reserved
thank you
troels.smit@mediamind.com
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Presentation Troels Smit MediaMind

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Troels Smit, NEN Nov. 16. 2010

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Transcript of "Presentation Troels Smit MediaMind"

  1. 1. © 2010 MediaMind Technologies Inc. | All rights reserved through the Breaks Creativity that Clutter © 2010 MediaMind Technologies Inc. | All rights reserved
  2. 2. © 2010 MediaMind Technologies Inc. | All rights reserved Who are we?
  3. 3. © 2010 MediaMind Technologies Inc. | All rights reserved beyond the browser
  4. 4. © 2010 MediaMind Technologies Inc. | All rights reserved
  5. 5. © 2010 MediaMind Technologies Inc. | All rights reserved
  6. 6. © 2010 MediaMind Technologies Inc. | All rights reserved
  7. 7. © 2010 MediaMind Technologies Inc. | All rights reserved
  8. 8. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved Personallyrelevantads inserteddynamicallyintoany contentonanydevice anywhereintheworld
  9. 9. © 2010 MediaMind Technologies Inc. | All rights reserved standard ads need a little helping hand
  10. 10. © 2010 MediaMind Technologies Inc. | All rights reserved Zlatan • Appeared 60 times • Scored 22 goals • 30% conversion rate for Sweden striker
  11. 11. © 2010 MediaMind Technologies Inc. | All rights reserved Tomas Brolin • Appeared 47 times • Scored 26 goals • World Cup All Star • 55% conversion rate for Sweden mid
  12. 12. © 2010 MediaMind Technologies Inc. | All rights reserved Olof Mellberg • Made 84 appearances for Sweden • Scored four goals • Less than one goal every 20 games • Team Captain defender
  13. 13. © 2010 MediaMind Technologies Inc. | All rights reserved Measuring assists Striker Midfielder Player 3 Player 6 Player 4 Player 5 Affiliates Outdoor Mobile Search Display TV
  14. 14. © 2010 MediaMind Technologies Inc. | All rights reserved Channel Connect Served Impressions CTR Other Channel Impact Rate ROI ROAS ($) Total Conversions Click to Conversion Rate 249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 4,293 2,113 798 236 1,079 750 1,242 2,180 188Yahoo! UK AOL Japan MSN MX Mind the Gap Int. Turner / CNN Fox News.com MSN MSNBC Display Mind the Gap US Campaign Type Campaign Publisher/SE Total Clicks Search 7,132 Eyeblaster SE - Google 4,246 Google 4,246 Eyeblaster SE - Yahoo 2,886 Yahoo 2,886 Totals 11,425 Cross-Channel Overview Display Campaign Type Search Totals Search & Display — All in One Place Other Channel Impact Rate 60.12% 58.67% 58.67% 61.46% 61.46% 28.22% 29.70% 37.88% 15.79% 35.42% 26.73% 23.72% 34.68% 21.80% 44.17% Explore the Touch-Points between Channels Total Conversions 1,216 588 588 628 628 165 81 14 22 45 84 24 48 12 1,381
  15. 15. © 2010 MediaMind Technologies Inc. | All rights reserved Want more? ▸ Download cases on: www.mediamind.com – click ”resource library” ▸ Ask me to send you the best we have: troels.smit@mediamind.com
  16. 16. © 2010 MediaMind Technologies Inc. | All rights reserved Less than 8% of the internet population click And the clickers dont have any money (comScore 2009)
  17. 17. © 2008 Eyeblaster. All rights reserved You remember: 30% what you see 50% what you see & hear 70-90% what you see, hear & touch
  18. 18. © 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved Teachers / kidsinteraction
  19. 19. © 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved cracking the
  20. 20. © 2008 Eyeblaster. All rights reserved Simply the best? Metric A B Gaming Benchmark* CTR 0.34% 2.71% 0.69% Interaction Rate 68% 30% 17% Video Started Rate 3% 6% 47% 54 seconds 84 seconds
  21. 21. © 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved data navigating the
  22. 22. © 2010 MediaMind Technologies Inc. | All rights reserved Global Research Eyeblaster Dwell Research ofalladsengagedwith
  23. 23. © 2010 MediaMind Technologies Inc. | All rights reserved Dwell Rate versus CTR
  24. 24. © 2010 MediaMind Technologies Inc. | All rights reserved size does matter?
  25. 25. © 2010 MediaMind Technologies Inc. | All rights reserved
  26. 26. © 2010 MediaMind Technologies Inc. | All rights reserved Which Ad Sizes work? Eyeblaster Dwell Research all formats longertimethanTV
  27. 27. © 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved consumers show consistently that they are willing to take timeto explore brands
  28. 28. © 2010 MediaMind Technologies Inc. | All rights reserved get people playing
  29. 29. © 2010 MediaMind Technologies Inc. | All rights reserved ScreenGrab - Home Page Take Overs
  30. 30. © 2010 MediaMind Technologies Inc. | All rights reserved Add Dimensions to Your Brand Dimensional Banners • Knock-Your-Socks-Off User Experience! • Demand user interactions • Associates brand with industry innovation Immerse your brand in realistic 3D environments powered by the PaperVision 3D engine
  31. 31. © 2010 MediaMind Technologies Inc. | All rights reserved Innovation: 3D & Screengrab • Appears on the webpage as a regular banner. • Expands to provide a full screen cinema-like experience. • Provides a highly impactful experience for a self-selected group.
  32. 32. © 2010 MediaMind Technologies Inc. | All rights reserved Glider - Home Page Take Overs
  33. 33. © 2010 MediaMind Technologies Inc. | All rights reserved Interactive HD Video
  34. 34. © 2010 MediaMind Technologies Inc. | All rights reserved 2010 MediaMind RMA Nominee
  35. 35. © 2010 MediaMind Technologies Inc. | All rights reserved Twitter in Banner • Immediately updated • Consumer Insights/Opinions • Focus on specific topics Incorporate twitter feed, tweets, and information in a banner.
  36. 36. © 2010 MediaMind Technologies Inc. | All rights reserved HTML 5 – iDeviceAds
  37. 37. © 2010 MediaMind Technologies Inc. | All rights reserved ’Tis the Season Using Online Display to Boost Store Traffick new research www.mediamind.com – click on ”research”
  38. 38. © 2010 MediaMind Technologies Inc. | All rights reserved
  39. 39. © 2010 MediaMind Technologies Inc. | All rights reserved eRetail – Conversion funnel
  40. 40. © 2010 MediaMind Technologies Inc. | All rights reserved eRetail ▸ Best conversion rates for retail: Homepage Music Mail
  41. 41. © 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved Brick and Mortar
  42. 42. © 2010 MediaMind Technologies Inc. | All rights reserved Brick and Mortar Retailers Dwell Time To drive offline store visits Hotmail and Messenger are top performers
  43. 43. © 2010 MediaMind Technologies Inc. | All rights reserved Dwell by frequency for B&M retailers to drive offline store visits the optimal frequency is 4
  44. 44. © 2010 MediaMind Technologies Inc. | All rights reserved Take your weekly circular online ▸ Create one ad unit ▸ Easily update content, just send us your images product description
  45. 45. © 2010 MediaMind Technologies Inc. | All rights reserved Be memorable ▸ Homepage Takeover ▸ Brand Moment ▸ Fun and Relevant
  46. 46. © 2010 MediaMind Technologies Inc. | All rights reserved but ... Online is difficult and I only have a TV ad
  47. 47. © 2010 MediaMind Technologies Inc. | All rights reserved • Use your TV ad online • Just send us your video • Provides a highly impactful experience for a self- selected group
  48. 48. © 2010 MediaMind Technologies Inc. | All rights reserved If you can sell Vacuum Cleaners online ... ▸ Who knew a vacuum cleaner could be so interesting? Great graphics that suck in the home page as a teaser followed by an interactive ad that allows the user to explore the features turn the mundane into something exciting
  49. 49. © 2010 MediaMind Technologies Inc. | All rights reserved Your best content your best content needs to be where the users eyes are
  50. 50. © 2010 MediaMind Technologies Inc. | All rights reserved Dwell – quality time
  51. 51. © 2008 Eyeblaster. All rights reserved thank you troels.smit@mediamind.com
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