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E-Mediat:  Day 2 Networked Nonprofit
 

E-Mediat: Day 2 Networked Nonprofit

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  • IIE and publicly acknowledge funding by the U.S. Department of State Middle East Partnership Initiative (MEPI).
  • Photo by Beth KanterPhotos from Women in Technology Web Site
  • Photo byhttp://www.flickr.com/photos/ninjawil/2205949982/
  • Ice Breaker: Translation Game Today is about translation of an idea from one culture or context into another. Sometimes direct translations simply do not work. This exercise will help remind us that many of the ideas and approaches in this TOT will need to adapted, translated, or revised to fit your country’s context. We’ll also have some fun. Steps: 1. Facilitator tells the group that next couple of slides have screen captures of social media sites and taglines. And we’re going to play a translation game.2. Facilitator asks people to find a partner. Each pair should have Arabic/English speaker3. Facilitator reads the first slide and asks pairs to talk about translation. 4. Facilitator asks for translation. Asks someone to write the name of the tool in Arabic on a sticky note. Asks who in the group is a power user of the tool Facilitator jots down the tool name on a sticky and puts it on the Me to We Network. 5. Facilitator asks people to switch partner. The pattern continues until the five tools are covered. Facebook: Like Us on Facebook LinkedIn: Get the Most from Your Professional NetworkTwitter: The best way to discover what’s new in your world. Google Alerts beta: . YouTube: Allows billions of people to discover, watch and share originally-created videos.  Debrief: Ask for a popcorn report after one. How does it translate? Also ask who is using the tool – add to the map on the walls.
  • Photo: http://www.flickr.com/photos/future15/2036935569/
  • The transition from working like this to this – doesn’t happen over night, can’t flip a switch
  • http://www.flickr.com/photos/33945754@N07/3297244979/\\http://www.flickr.com/photos/33945754@N07/maartanF
  • http://www.flickr.com/photos/localsurfer/21448206/sizes/l/in/photostream/The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 90 chapters worldwideThey have members and chapters around the world – and they use social media to mobilize people online to have impact offline – for “beach victories” For example, they get their members to show up a local hearings to block projects that might destroy wetlands as well as miles of sandy coast.
  • SHABAKAT youth integrate information and communication technologies in the day-to-day lives of their communities to positively transform our families, education, businesses, environment and community. Rami Al-Karmi will share a few words.
  • Fujairah bullfighting is a bloodless event where weight classed farmer bulls come together in a sumo-wrestling style clash every friday by the Fujeirahcorniche.http://www.flickr.com/photos/sashdc/5277171909/
  • Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyhttp://www.youtube.com/watch?v=-Vo4M4u5Bochttp://www.youtube.com/watch?v=-Vo4M4u5Boc
  • http://www.flickr.com/photos/littlelakes/54251489/
  • http://www.flickr.com/photos/poritsky/2349613851/sizes/l/
  • http://beth.typepad.com/beths_blog/2009/01/listening-literacy-skills-keywords-are-king-what-keywords-or-phrases-have-brought-you-some-insights.html
  • http://beth.typepad.com/beths_blog/2009/01/listening-literacy-skills-keywords-are-king-what-keywords-or-phrases-have-brought-you-some-insights.html
  • University of California Museum of Paleontology, “Introduction to Porifera,” http://www.ucmp.berkeley.edu/porifera/porifera.html (accessed on May 21, 2009). Opening the Kimono in Beth’s Blog: A Day in the Life of Nonprofit Social Media Strategists and Transparency,” Beth’s Blog, posted August 3, 2009, http://beth.typepad.com/beths_blog/2009/08/opening-the-kimino-week-on-beths-blog-a-day-in-the-life-of-nonprofit-social-media-strategists-and-tr.html (accessed September 30, 2009). 
  • http://www.flickr.com/photos/poritsky/2349613851/sizes/l/
  • http://www.flickr.com/photos/poritsky/2349613851/sizes/l/From the Networked Nonprofithttp://bit.ly/networkednpUniversity of California Museum of Paleontology, “Introduction to Porifera,” http://www.ucmp.berkeley.edu/porifera/porifera.html (accessed on May 21, 2009). Opening the Kimono in Beth’s Blog: A Day in the Life of Nonprofit Social Media Strategists and Transparency,” Beth’s Blog, posted August 3, 2009, http://beth.typepad.com/beths_blog/2009/08/opening-the-kimino-week-on-beths-blog-a-day-in-the-life-of-nonprofit-social-media-strategists-and-tr.html (accessed September 30, 2009). 
  • http://www.flickr.com/photos/poritsky/2349613851/sizes/l/From the Networked Nonprofithttp://bit.ly/networkednpUniversity of California Museum of Paleontology, “Introduction to Porifera,” http://www.ucmp.berkeley.edu/porifera/porifera.html (accessed on May 21, 2009). Opening the Kimono in Beth’s Blog: A Day in the Life of Nonprofit Social Media Strategists and Transparency,” Beth’s Blog, posted August 3, 2009, http://beth.typepad.com/beths_blog/2009/08/opening-the-kimino-week-on-beths-blog-a-day-in-the-life-of-nonprofit-social-media-strategists-and-tr.html (accessed September 30, 2009). 
  • How many are more like fortresses?
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  • Photo by Beth Kanter
  • Photo by Beth Kanter

E-Mediat:  Day 2 Networked Nonprofit E-Mediat: Day 2 Networked Nonprofit Presentation Transcript

  • Train the TrainersDay 2:The Networked Nonprofit
    Translating to an Arabic NGO Context
    Beth Kanter, Co-Author, The Networked Nonprofit
    This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)
  • Learning Objectives
    • To understand the six principles of “being” a Networked Nonprofit
    • To translate useful concepts to an Arabic NGO local context
    • To identify ways to integrate Networked Nonprofit principles into social media training/coaching as appropriate
  • Agenda
    9:00-9:45 Welcome and Icebreaker Framing, Overnight Thoughts
    9:45-10:30 Networked Nonprofit Overview
    10:45-11:30 Social Culture
    11:30-Noon Simplicity
    Lunch
    1-1:45 Listening, Engaging, and Building Relationships
    1:45-2:15 Transparency and Free Agents2:30-3:30 Laptop/Blogging Time
    3:30-4:00 Reflection and Closing
    #emediat
  • Training Techniques
    Presentation
    Activity
    Discussion
    Laptop Time
  • Write on a sticky note …..
    What was your key reflection yesterday?
    What are you most curious about for today?
    Activity
    Overnight Reflections
  • IcebreakerDay 2: TranslationIs there an Arabic word for that?
    Activity
  • Instructions
    The next couple of slides are social media sites and taglines.
    Find a partner. Is there an Arabic word for that? What does the transliteration look like in Arabic?
    For each slide, find a different partner
    Activity
  • YouTube allows billions of people to discover, watch and share originally-created videos.
  • Definition: Networked Nonprofits
    Networked Nonprofits are simple, agile, and transparent NGOS that allow insiders to get out and outsiders to get in. They are experts at using social media tools to make the world a better place. Networked Nonprofits first must “be” before they can “do.” For some NGOS, it means changing the way they work. For others, they naturally work in a networked way so change isn’t as difficult.
    Presentation
  • Being a Networked Nonprofit: Not just having an Internet connection or Facebook Profile.
  • NGO: Not Networked
    NGO
    Modified illustration by David Armano The Micro-Sociology of Networks
    With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
  • Networked
    NGO
    Staff
    With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
  • Some nonprofits are born networked nonprofits, it is in their DNA ….
  • Surfrider Foundation: Networked Nonprofit
  • Not Afraid of Letting Go Control
  • Everyone Uses Social Media To Spread Mission
  • Focus on what you do best and network the rest
  • Not all NGOs are born as Networked Nonprofits or can easily transform …
    Some take a longer time ….
  • The Networked Nonprofit
  • Activity
    Work in small groups as a team.
    Think of of an NGO in your country that is or becoming a Networked Nonprofit? What is it about the way they work?
    Write their name on a sticky note with some words that describe the way they work.
  • Discussion
    Questions:
    How does the concept translate?
    How would you introduce the concept in training your country?
  • Social Culture
    Definition: Social Culture
    Many people in the NGO use social media to engage people inside and outside the organization to improve programs, services, or reach communications goals.
    Presentation
  • Loss of control over their branding and marketing messages
    Dealing with negative comments
    Addressing personality versus organizational voice
    Make mistakes
    Perception of wasted of time and resources
    Safety and security concerns
    Don’t Run Away
  • Discussion: Share Pair
    Questions:
    Review the list of concerns and identify which ones you think may be relevant for NGOS in your country.
    Are there other concerns not on the list?
    How would you coach a NGO that was facing these barriers?
    Think of a time when you have worked with an NGO or individual to introduce them a technology tool. How did you get them to be open to learning?
  • Three Ways To Begin Change Inside
    • Talk about the issues
    • Mistakes as teachers
    • Write down the rules
  • Talk about the Issues
  • Mistakes As Teachers
  • Joyful Funerals: Momsrising
  • Momsrising: Joyful Funerals
    What worked, what didn’t?
    What should we stop doing?
    What did we learn?
  • Write Down the Rules
    • Encouragement and support
    • Why policy is needed
    • Cases when it will be used, distributed
    • Oversight, notifications, and legal implications
    • Guidelines
    • Identity and transparency
    • Responsibility
    • Confidentiality
    • Judgment and common sense
    • Best practices
    • Tone
    • Expertise
    • Respect
    • Quality
    • Additional resources
    • Training
    • Press referrals
    • Escalation
    • Policy examples available at wiki.altimetergroup.com
    Source: Charlene Li, Altimeter Group
  • Discussion: Debrief
    Questions:
    What ideas translate? What doesn’t?
    If you were leading a training, what would you incorporate? Why or why not?
  • Social Culture
    Definition: Simplicity
    Simplicity clarifies organizations and helps them focus their energy on what they do best, while leveraging the resources of their networks for the rest. It is important to make sure that social media isn’t just one more thing
    Presentation
  • Social Culture
    Simplicity in Social Media Practice
    Focus on what you do best, network rest
    Leverage your networks
    How much time will you spend doing the work once you learn skills?
    Presentation
  • Focus on what you do best, network rest
    Social Culture
  • Leverage your networks
    Social Culture
  • Leverage your networks
    Social Culture
  • How much time will you spend doing the work once you learn skills?
    Social Culture
    Build Community
    Participate
    Listen
    Promote
    Publish
    Low Engagement
    Content Intensive
    No Engagement
    Broadcast/Share
    High Engagement
    +
    +
    +
    +
    15 min/day
    20 min/day
    30 min/day
    3-5 hrs/wk
    5-10 hrs/wk
    Original concept by Beth Kanter, revised by Aliza Sherman
  • Discussion: Debrief
    Questions:
    What ideas translate? What doesn’t?
    If you were leading a training, what would you incorporate? Why or why not?
  • Lunch
    Flickr photo by Littlelakes
  • Definition: Listening, Engaging, Building Relationships
    Networked Nonprofits are skilled at listening, engaging, and building relationships with people and organizations in their networks. Rather than just talking to, or worse, at people on social networks, organizations first should listen to what people are talking about, what interests or concerns them, and how they view the organization. Listening is a terrific way for NGOs to orient themselves online once they have mapped their network. It also helps organizations are nervous or concerned about opening themselves up online to ease their way in.
    Presentation
  • Keywords: Definition
    Jessica and Mohamad will be teaching you how to use these tools …
    Words or phrases that are important to your NGO, Cause, or network.
    Presentation
  • Keywords: Examples
    NGO name and URL
    Other NGOs
    Program, services, and event names
    Terms or phrases associated with a cause or program
    Issue area, synonyms, geography
    Presentation
  • Remember your maps from yesterday?
    Work in teams
    Review your network map
    Brainstorm keywords should you follow
    Write on sticky notes
    Add to your map
    Debrief: Walking Around
    Activity
  • Definition: Transparency
    Networked Nonprofits are transparent organizations that make it easy for insiders to get out and outsiders to get in. They know how to build trust through greater transparency. Transparency is not a black and white issue. It doesn’t have to be that everything is open or everything is closed. NGOs start with small steps. There are some things are appropriate to remain private, for example if it impacts safety and security.
  • Fortress
  • Sponge
  • Transparency: EDF
    Presentation
  • Is your NGO a Fortress or a sponge?
  • Discussion: Share Pair
    Questions:
    If everything were open, what would you close? Identify examples of what needs to be closed for security and privacy reasons and what can be open for networking reasons.
    Debrief
  • Definition: Free Agents
    Uses social media tools to organize, mobilize, raise funds, and communicate with constituents but does not formally work for NGO.
    Presentation
  • Free Agent: Uncultured
    “I can’t single-handedly end global poverty, but I can take actions and inspire others.”
  • Free Agent: Uncultured
  • Free Agent: Uncultured
    “The problem is that YOUR nonprofit is a fortress.Social media is not my problem: I have over a quarter million followers on Twitter, and 2.1 million views on YouTube. I have a hard time having you guys take me seriously. “
  • Free Agent: Uncultured
  • Free Agent: Uncultured
  • Discussion: Share Pair
    Questions:
    Do think NGOS and Free Agents in the Arab world should work together? What are the benefits and challenges? Do you have an example or story to share?
    Debrief
  • Laptop Time
  • Write One Blog Post
    Social Culture: What does a social culture look like in an Arab NGO?
    Simplicity: What can you do less of to make more time for social media?
    Listening: List of keywords
    Transparency: What should be open for networking, what should be closed for safety/privacy?
    Free Agents: An example of a free agent in my country is ….
  • Reflecting and Closing
    Silent Reflection: Sit quietly and think about the day, write down what your learned
    Share Pair: Find someone in the room you haven’t spoken with and share your reflection
    Full Group: Gather in a circle and each person shares their reflection and thanks someone in the circle.
    Discussion
  • Shokran!
  • Rules for Using This Content
    Creative Commons Attribution License
    You are free to use this work as long you attribute the author Beth Kanter and include a link to Wiki:
    http://emediat.wikispaces.com