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E-Mediat: Day 1 Orientation and Networks
 

E-Mediat: Day 1 Orientation and Networks

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  • IIE and publicly acknowledge funding by the U.S. Department of State Middle East Partnership Initiative (MEPI).
  • Photo by Beth KanterPhotos from Women in Technology Web Site
  • Photo by Beth Kanter
  • Photo by Beth Kanter
  • ImageSource: Wikipedia/Map of Six Degrees Theory of Social Connectivityhttp://commons.wikimedia.org/wiki/File:Six_degrees_of_separation.pngText: Chapter 2: Understanding Networks – The Networked Nonprofit by Beth Kanter and Allison FineSocial networks are collections of people and organizations who are connected to each other in different ways through common interests or affiliations. Social networks have different patterns and structures to them and the glue that holds networks together and makes them effective is relationships If NGOs as well as social media trainers understand the basic building blocks of social networks and apply to our work – whether training or a social media campaign - we will get more impactful results.
  •  Five Things About Me: When the E-Mediat partners met in January for the first time, this is the icebreaker we used. (http://www.bethkanter.org/emediat-nerd/). It allows each individual to introduce themselves and share something about their experience, expertise, or knowledge related to the project. We will have created a social network on the wall that allows us to visualize our shared points of connection and reciprocity. The trainers will document the exercise to post to our blog journals. Preparation Step: Tape poster sheets to the wall and label with “Five Things About Me Network”Hand out the sticky notes to participants. Give a different color sticky note to each in-country team. Ask each person to write down one word or phrase on a sticky note that describes their knowledge, skill, expertise, or something important that they’d like to group to know about them. Participants should share five sticky notes per person. Participants should include their name and Twitter ID (if they have one) on the sticky note. Have each participant stand in front of the group and introduce share their “Five Things About Me” and put the sticky notes on the poster sheet. Debrief: As a group, reflect on these questions and summarize connections/reciprocity poster paper:What points of connection (common interests) did you hear or see?What opportunities for reciprocity? We have a created a social network and found connections based on our mutual interests. This is one of the key benefits of social media, especially for trainers. For example, on Twitter if we start using the #Emediathashtag (a keyword or topic), we start to find and identify other people who may be interested in this project and might answer a question or point us to a resource.
  • http://www.flickr.com/photos/aleksiaaltonen/3276833785/
  • ImageSource: Wikipedia/Map of Six Degrees Theory of Social Connectivityhttp://commons.wikimedia.org/wiki/File:Six_degrees_of_separation.pngText: Chapter 2: Understanding Networks – The Networked Nonprofit by Beth Kanter and Allison Fine
  • http://www.flickr.com/photos/nep/2284817865/Human Spectragram: This is a group face to face exercise to help surface similarities and differences in a group, help people to get to know each other and to do something together that is active.In a large open space put a long piece of tape on the floor. It should be long enough for the full group present to spread itself out over. Alternately, use a long piece of rope or ribbon.Ask everyone to stand up and gather around the tape. Explain that the tape is a continuum between two answers to questions they will be asked. Then kick off with a simple, fun question to demonstrate the method. Walk up and down the tape and take a sampling response from people as to why they positioned themselves on the tape the way they did. Usually it is good to sample from both ends and somewhere in the middle. If, upon hearing other people's responses, people want to move, encourage them to do so. This is about meaning making, not about an absolute measure of peoples' opinions.Then move on to "serious" questions. As you ask questions, encourage people to notice who is where on the line - this helps people find people in common or who have different views that could be useful discussion starters.Depending on time, use between 3- 7 questions. You can tell it is time to quit when people stop moving and are talking to each other more than participating. This means either they are bored, or they have become deeply engaged with each other. And the latter is a good thing!QuestionsHow many time zones did you travel to get to Beirut? (None/more than 10)How comfortable are you personally using social media? (very/not at all)How much experience do you have training or coaching NGOs or civil society organizations that have a campaign or cause? (a lot/not at all) (Raise hands if the campaign used social media)How much experience do you have delivering social media trainings? (no experience/a lot of experience)How much experience do you have creating training materials? (no experience (only use as is)/a lot (create my own from scratch)The Networked Nonprofit concept is relevant to NGOs in my country (agree/disagree)Digital activism campaigns need both strategy and tactics (agree/disagree)Human Spectragramhttp://www.kstoolkit.org/Human+Spectrogram
  • Module 1: Profile of a Networked NGO / What Do You Know about Social Media? Tools & Concepts / Search, Listen & Engage / Facebook & Twitter (3 days)Module 2:Module 2: Presences and Campaigns / Strategy2 daysModule 3: Content Strategy & Production / Telling Stories (2 days)Module 4: Building Your Network / Promoting Your Work / Mobiles (2 days)Module 5: Analyze / Revise (2 days)
  • Coaching is intended to help NGOs take the ideas, concepts, and skills they are introduced to at the workshops and put them into practice over six months in the context of a social media strategy or campaign plan. Coaching will happen face-to-face (the day after workshops?), through the online community site, and cell phone. Coaching will respond to the specific needs and context of the NGOs with just in time support, inspiration, connection to resources and people.
  • http://www.flickr.com/photos/littlelakes/54251489/
  • ImageSource: Wikipedia/Map of Six Degrees Theory of Social Connectivityhttp://commons.wikimedia.org/wiki/File:Six_degrees_of_separation.pngText: Chapter 2: Understanding Networks – The Networked Nonprofit by Beth Kanter and Allison FineTime: 1:00-2:15 (75 minutes: 15 minutes presentation/30 minutes exercise/30 minutes teams present) Lead: Beth KanterGoal: Now that we have created a social network based on interests between in-country teams, we can build on this and create a network of our professional networks. This session will introduce the basic vocabulary of networks and how to visualize a network using low-tech tools and use it to achieve project goals. The networking exercise is also of value to nonprofits who are becoming networked nonprofits (Day 2) or plan and implement a networked campaign (Day 3).
  • Image from Working WikilyTime: 1:00-2:15 (75 minutes: 15 minutes presentation/30 minutes exercise/30 minutes teams present) Lead: Beth KanterGoal: Now that we have created a social network based on interests between in-country teams, we can build on this and create a network of our professional networks. This session will introduce the basic vocabulary of networks and how to visualize a network using low-tech tools and use it to achieve project goals. The networking exercise is also of value to nonprofits who are becoming networked nonprofits (Day 2) or plan and implement a networked campaign (Day 3).
  • Mapping NetworksSocial network mapping tools help you visual your network. Use to draw your network because it helps you see the connections and identify strategy. There is a range from simple to complex, free to expensive, and low-tech to high-tech. Example: Draw Network: http://www.flickr.com/photos/cambodia4kidsorg/4002466674/Example: National Wildlife Federation: Low Tech and High Tech - Twitter Network MapHow Networked Nonprofits Visualize Their Networkshttp://www.bethkanter.org/network-mapping/http://twitpic.com/3p4b4yhttp://www.flickr.com/search/?s=rec&w=58428285%40N00&q=twitter+map&m=text
  • Mapping NetworksSocial network mapping tools help you visual your network. Use to draw your network because it helps you see the connections and identify strategy. There is a range from simple to complex, free to expensive, and low-tech to high-tech. Example: Draw Network: http://www.flickr.com/photos/cambodia4kidsorg/4002466674/Example: National Wildlife Federation: Low Tech and High Tech - Twitter Network MapHow Networked Nonprofits Visualize Their Networkshttp://www.bethkanter.org/network-mapping/http://twitpic.com/3p4b4yhttp://www.flickr.com/search/?s=rec&w=58428285%40N00&q=twitter+map&m=text
  • http://www.dailyseoblog.com/2009/06/9-tools-to-measure-your-twitter-influence-reach/
  • Social capital that make relationships meaningful and resilient. Trust and reciprocity. Social media can help build social capital because:Social networks make it easy to find people online Serendipity is enhanced by social networking sites where people connect based on their interests or friendsReciprocity is easy
  • Here is an example.
  • Mapping Your Network ExerciseGoal: This exercise will provide an opportunity for each individual to use a low-tech method (sticky notes and poster paper) to map their professional network. (If they use LinkedIn, they can experiment with the social networking mapping tool during the hands-on session next.) This exercise will connects to Day 4: Trainer’s Practicum. Individuals on the teams don’t all need to become experts on social media, networks, or NGOs. They can use an understanding of networks to develop and weave relationships with others to help them learn how to use social media and make connections for the NGOs they working with. Description: Teams will work together. They will use sticky notes to create their own professional network. We will debrief standing up as group and looking at each team’s map. One person from each team should be prepared to explain the map to the whole group and share insights. Steps:1. Tape post sheets on the wall to use and label them with the of the country.2. Each person on the team is part of the “core” and will be working together in a “networked way” to provide capacity building, coaching, and training to NGOS in their country. 3. Have each person add the “go to” people, organizations, online communities, bloggers, Twitter user, or other resources that can help reach this objective. They can use sticky notes – and identify different colors for topic areas if desired or distinguish between people, NGOs, businesses, Arab techies, and online sites. If appropriate, they should add the training partners to the map.4. Have each person identify influencers that they may or not know to help them reach their objective.5. Identify and discuss specific ties between the core and the nodes – identify overlaps.6. Using the reflection questions below, look for different patterns or clusters – do you know the same or different people? Who do you need to build relationships with? Who can you introduce in your network? Some reflection questions to generate insights. You’ll need to revise this so they specifically support your objective.What people, resources, and organizations are in your ecosystem?What are the different roles?Are you connected or not connected?If connected, how are you connected?Think about the touch points in your network? How do you appreciate, thank, and celebrate important people in your network?Think about reciprocity: What have you given people in your network before they have asked?Debrief: Gather everyone together as a full group standing. Walk as a group to the first map, and ask How does this idea translate? How can you use your professional network to support your work on this project?
  • Mapping Your Network ExerciseGoal: This exercise will provide an opportunity for each individual to use a low-tech method (sticky notes and poster paper) to map their professional network. (If they use LinkedIn, they can experiment with the social networking mapping tool during the hands-on session next.) This exercise will connects to Day 4: Trainer’s Practicum. Individuals on the teams don’t all need to become experts on social media, networks, or NGOs. They can use an understanding of networks to develop and weave relationships with others to help them learn how to use social media and make connections for the NGOs they working with. Description: Teams will work together. They will use sticky notes to create their own professional network. We will debrief standing up as group and looking at each team’s map. One person from each team should be prepared to explain the map to the whole group and share insights. Steps:1. Tape post sheets on the wall to use and label them with the of the country.2. Each person on the team is part of the “core” and will be working together in a “networked way” to provide capacity building, coaching, and training to NGOS in their country. 3. Have each person add the “go to” people, organizations, online communities, bloggers, Twitter user, or other resources that can help reach this objective. They can use sticky notes – and identify different colors for topic areas if desired or distinguish between people, NGOs, businesses, Arab techies, and online sites. If appropriate, they should add the training partners to the map.4. Have each person identify influencers that they may or not know to help them reach their objective.5. Identify and discuss specific ties between the core and the nodes – identify overlaps.6. Using the reflection questions below, look for different patterns or clusters – do you know the same or different people? Who do you need to build relationships with? Who can you introduce in your network? Some reflection questions to generate insights. You’ll need to revise this so they specifically support your objective.What people, resources, and organizations are in your ecosystem?What are the different roles?Are you connected or not connected?If connected, how are you connected?Think about the touch points in your network? How do you appreciate, thank, and celebrate important people in your network?Think about reciprocity: What have you given people in your network before they have asked?Debrief: Gather everyone together as a full group standing. Walk as a group to the first map, and ask How does this idea translate? How can you use your professional network to support your work on this project?
  • Mapping Your Network ExerciseGoal: This exercise will provide an opportunity for each individual to use a low-tech method (sticky notes and poster paper) to map their professional network. (If they use LinkedIn, they can experiment with the social networking mapping tool during the hands-on session next.) This exercise will connects to Day 4: Trainer’s Practicum. Individuals on the teams don’t all need to become experts on social media, networks, or NGOs. They can use an understanding of networks to develop and weave relationships with others to help them learn how to use social media and make connections for the NGOs they working with. Description: Teams will work together. They will use sticky notes to create their own professional network. We will debrief standing up as group and looking at each team’s map. One person from each team should be prepared to explain the map to the whole group and share insights. Steps:1. Tape post sheets on the wall to use and label them with the of the country.2. Each person on the team is part of the “core” and will be working together in a “networked way” to provide capacity building, coaching, and training to NGOS in their country. 3. Have each person add the “go to” people, organizations, online communities, bloggers, Twitter user, or other resources that can help reach this objective. They can use sticky notes – and identify different colors for topic areas if desired or distinguish between people, NGOs, businesses, Arab techies, and online sites. If appropriate, they should add the training partners to the map.4. Have each person identify influencers that they may or not know to help them reach their objective.5. Identify and discuss specific ties between the core and the nodes – identify overlaps.6. Using the reflection questions below, look for different patterns or clusters – do you know the same or different people? Who do you need to build relationships with? Who can you introduce in your network? Some reflection questions to generate insights. You’ll need to revise this so they specifically support your objective.What people, resources, and organizations are in your ecosystem?What are the different roles?Are you connected or not connected?If connected, how are you connected?Think about the touch points in your network? How do you appreciate, thank, and celebrate important people in your network?Think about reciprocity: What have you given people in your network before they have asked?Debrief: Gather everyone together as a full group standing. Walk as a group to the first map, and ask How does this idea translate? How can you use your professional network to support your work on this project?
  • Mapping Your Network ExerciseGoal: This exercise will provide an opportunity for each individual to use a low-tech method (sticky notes and poster paper) to map their professional network. (If they use LinkedIn, they can experiment with the social networking mapping tool during the hands-on session next.) This exercise will connects to Day 4: Trainer’s Practicum. Individuals on the teams don’t all need to become experts on social media, networks, or NGOs. They can use an understanding of networks to develop and weave relationships with others to help them learn how to use social media and make connections for the NGOs they working with. Description: Teams will work together. They will use sticky notes to create their own professional network. We will debrief standing up as group and looking at each team’s map. One person from each team should be prepared to explain the map to the whole group and share insights. Steps:1. Tape post sheets on the wall to use and label them with the of the country.2. Each person on the team is part of the “core” and will be working together in a “networked way” to provide capacity building, coaching, and training to NGOS in their country. 3. Have each person add the “go to” people, organizations, online communities, bloggers, Twitter user, or other resources that can help reach this objective. They can use sticky notes – and identify different colors for topic areas if desired or distinguish between people, NGOs, businesses, Arab techies, and online sites. If appropriate, they should add the training partners to the map.4. Have each person identify influencers that they may or not know to help them reach their objective.5. Identify and discuss specific ties between the core and the nodes – identify overlaps.6. Using the reflection questions below, look for different patterns or clusters – do you know the same or different people? Who do you need to build relationships with? Who can you introduce in your network? Some reflection questions to generate insights. You’ll need to revise this so they specifically support your objective.What people, resources, and organizations are in your ecosystem?What are the different roles?Are you connected or not connected?If connected, how are you connected?Think about the touch points in your network? How do you appreciate, thank, and celebrate important people in your network?Think about reciprocity: What have you given people in your network before they have asked?Debrief: Gather everyone together as a full group standing. Walk as a group to the first map, and ask How does this idea translate? How can you use your professional network to support your work on this project?
  • Photo by Beth Kanter
  • Photo by Beth Kanter
  • Photo by Beth Kanter

E-Mediat: Day 1 Orientation and Networks E-Mediat: Day 1 Orientation and Networks Presentation Transcript