Why use Email Marketing?• It’s less expensive than other types of traditional marketing. (saves you $$)• You can create a relationship with your target market. (not just a business)• You set yourself up as an “Authority” in your type of business – you become their ____ person. (when they think of your product/service they think of you)• Use it to send traffic to your website & boost the effectiveness of your traditional marketing.
Who Do I Send Them To?• Put a sign up form on your website.• Ask your customers for their email addresses and sign them up (remember to ask for their permission)• Tell customers to forward your emails to their friends and family so they can sign up for your newsletters.
What do I put in the emails?• Do not make it just business. People deal with People, not a business.• It shouldn’t be a novel• What’s in it for THEM? (Don’t be me, me, me)• Always give a call to action• Give links to your social media and website
Companies You Can UseAweber.com Great if you have a website and do not want someone to add a sign up form for you.They require that your contacts verify by replying to an emailThey do not offer as many templates for emailsThe web form templates are great but you still need a little technical know-howto put them on your website.