Pinterest for Business

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Wednesday, July 11, there was a presentation on Pinterest for business.

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Pinterest for Business

  1. 1. Pinterest,where a picture is worth a thousand words!
  2. 2. What is Pinterest?It is a virtual pin-board that allowsusers to organize and sharethoughts, ideas, etc. One canupload, sort, save and managephotos, videos, links and othercontent on their various boards.Users add content to Pinterest andtheir boards by pinning the items.
  3. 3. I love rock climbing!This is too cool!
  4. 4. In August 2010, Pinteresthad around 5,000 users.Now they are near20 million users.
  5. 5. Pinterest connects users to other Pinterest users ofsimilar interests from around the world. Browsing thesite allows users to discover new ideas and inspiration from those with similar interests.
  6. 6. Why all the hype?Simple Visual
  7. 7. How to get started?1. Invitation…2. Link to Facebook, Twitter, or create login.
  8. 8. How to apply toBusiness?
  9. 9. Businesses areusing Pinterestto engage acommunity offollowers. As ofFebruary 2012,100+ brandswere usingPinterest.
  10. 10. Is Pinterest for you?1. Interesting and Sharable content? - Those with non-visual products will have to be creative. (Images, news, tips, products.)
  11. 11. 2. Visual Product? - Get their attention with interesting images and videos. (Interesting= pin/repin/likes)
  12. 12. 3. Time? - Like other social media, observe and respond to your audience. Be active! Show some sort of activity at least once a week.
  13. 13. Ways to Attract Traffic to your Pinterest site1. Follow those you would like to follow you back.2. Selling something? Add a price.
  14. 14. How to MakePins Sharable
  15. 15. Send a Clear MessageConveytopic withbold text-use freephotoeditors likePixlr
  16. 16. Photo Format Are your photos in the right format?Flash slide shows can’t be uploaded, but make Pinterest image Infographic for link.
  17. 17. Think Outside the BoxFollow some of your customers and get to know them.
  18. 18. Increase Traffic withContests & Giveaways
  19. 19. Captivate Emotions Emotion appeal is key. Cute factor is huge. Use Keywords: Yummy, affor dable, hilario us, new. Let users relate and respond.

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